Funda巽達o C叩sper L鱈bero (FCL) is a large Brazilian media company that was struggling to manage its self-built content management system (CMS). It took a lot of effort to develop and maintain, and their sysadmin team couldn't devote full time to it. FCL switched to WordPress but still needed dedicated management. They implemented WP Engine's managed WordPress hosting which cut average page load times in half. It provided robust support so FCL's team could focus on growing their business instead of technical issues. WP Engine freed up resources and improved performance across FCL's properties.
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WPENGINE FCL
1. CASE STUDY
The Company
Funda巽達o C叩sper L鱈bero (FCL) is a Brazilian media corporation headquartered in S達o Paulo that
owns and operates several properties, including TV Gazeta Broadcast, radio stations Gazeta AM
and Gazeta FM, online publisher GazetaEsportiva.com, news agency GazetaPress, International
Road Race S達o Silvestre, and the first journalism college in Latin America, Faculdade C叩sper
L鱈bero.
The Challenge
FCL had originally developed and managed its own CMS, however the system proved too difficult
to handle. It took quite the effort to write, test and QA the code. Also, management became a
massive headache. At the same time, each of FCLs business units had its own digital strategy to
worry about, creating more challenges.
The Brazilian media giant found WordPress, and was amazed by the constant innovation and
the ease of use, said David Verzolla, FCLs CIO. WordPress afforded FCL the ability to use
one concept and different installs across the business, so each business division could control
its own digital experience, while Verzolla and his team could manage it all from a central
location. While WordPress was overall easier than the self-made CMS, it still required a good
deal of work to ensure everything was running properly.
We needed a full team to manage the installs and the hardware, and we just couldnt spare
that, Verzolla said. The sysadmin team has several technologies to work with, and cannot be
100 percent focused on WordPress.
Industry
Media, Education, Enterprise
Site
fcl.com.br
Company
Funda巽達o C叩sper L鱈bero (FCL)
Challenge
Self-built CMS was too difficult and
time-consuming to manage, the
sysadmin team couldnt devote
100% of their time to WordPress
Results
Cut average page load times in half,
ability to use more robust media,
publishing agility
WP Engine is totally focused
on WordPress [...] which
gives us more time to focus
on the newsroom and media
business.
- David Verzolla
CIO, FCL
Building A Media Empire
On WordPress
FUNDAO CSPER LBERO CHOOSES WP ENGINE TO POWER OMNI-
CHANNEL DIGITAL STRATEGY
2. wpengine.cominfo@wpengine.comWP Engine 504 Lavaca Street, Suite 1000, Austin, Texas 78701
11/16 WP-CS-Fundac箕aoCasperLibero-v02
CASE STUDY
The Solution
In need of a managed Wordpress hosting provider, Verzolla met WP Engine at the AdobeMax conference. He said he
was impressed with the technology behind WP Engine, namely EverCache, WP Engines proprietary caching solution
proven to improve site speed by 4 to 6 times than on other platforms, which Verzolla called very sophisticated
technology.
Meanwhile, Verzolla and his team appreciated the level of technical support WP Engine offers its customers, because
support comes from experts who live and breath WordPress and who are not technology generalists.
WP Engine is totally focused on WordPress, he said. Which gives us more time to focus on the newsroom and
media business.
FCL didnt hesitate to sign up for a WP Engine Enterprise plan.
The Results
Verzolla said FCL immediately noticed dramatic speed and scalability improvements when moving to the WP
Engine platform. He estimated that FCLs pages load an average of twice as fast as they did previously. Sites like
GazetaEsportiva.com automatically scale to accommodate the rush of traffic when they publish a major sports story.
Along with site performance improvements, FCL also relies on WP Engine technical guidance and business advice
to ensure the platform and solutions the company uses are best for their business needs and goals. This frees Verzolla
and his team from the technicalities of server management so they can focus on growing the business.
We get fast answers to our questions. And theyre not only fast, theyre accurate. Therefore, I have more time to focus
on the business, he said.
Additionally, leveraging WP Engines managed WordPress platform empowers FCL to use more robust media and to
publish compelling content more quickly than ever before. Its given each business division more agility, which is a
cornerstone of digital media.
The team can manage their content and they can use more media elements, where before it was mostly just text,
Verzolla said. Now its video, rich imagery and more. We can easily publish when we want, how we want.
About WP Engine
WP Engine powers amazing digital experiences for websites and applications built on WordPress. The companys
premium managed hosting platform provides the performance, reliability and security required by the biggest
brands in the world, all the while remaining affordable and intuitive enough for smaller businesses and individuals.
Companies of all sizes rely on WP Engines award-winning customer service team to quickly solve technical problems
and create a world-class customer experience. Founded in 2010, WP Engine is headquartered in Austin, Texas and has
offices in San Francisco, California, San Antonio, Texas, Limerick, Ireland, and London, England.