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EFFECTIVELY
COMMUNICATING
AT HALVERSON
INC.
Ryan Fraser
Monday March 11th, 2013
SETTING THE TONE

?Why, who, and what
?Why am I writing this document?
?Who am I writing to and what do I want
 them to understand?
?What kind of tone should I use?
WHY AM I WRITING THIS?

?The most obvious, should be clear in business
 writing.
?Understand what response you want from the
 reader
?Discover the tone by considering the
 message, and why you are writing it.
WHO AM I WRITING TO?

?Who is the audience?
?Employee, customer, or employer; crucial for
 setting tone
?Write to your exact audience rather than catch-
 all
WHAT DO I WANT THEM TO
UNDERSTAND?
?What reaction are you trying to elicit?
?Set a clear objective to your audience
? Understanding your audience, what your
 writing, and why you are writing will determine
 the tone
WHAT KIND OF TONE SHOULD I USE?

? General Guidelines for using tone
? Be confident
? Be courteous and sincere
? Use appropriate emphasis and subordination
? Use non-discriminatory language
? Stress the benefits to your audience
? Write at an appropriate level of difficulty
NOTES FOR NEGATIVE MESSAGES

?Highly important to consider tone for negative
 messages
?Avoid drawing attention to yourself
?Passive voice may be your best decision
?Try not to attack individual if address issues or
 faults
?Be clear
IN SUMMARY
? Why am I writing this?
   ? Be direct

? Who am I writing to?
   ? Know your audience

? What do I want them to understand?
   ? The critical path for the audience to understand the message

? What kind of tone should I use?
   ? Remember the differences in tone regarding negative and positive messages
Ad

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WRD202

  • 2. SETTING THE TONE ?Why, who, and what ?Why am I writing this document? ?Who am I writing to and what do I want them to understand? ?What kind of tone should I use?
  • 3. WHY AM I WRITING THIS? ?The most obvious, should be clear in business writing. ?Understand what response you want from the reader ?Discover the tone by considering the message, and why you are writing it.
  • 4. WHO AM I WRITING TO? ?Who is the audience? ?Employee, customer, or employer; crucial for setting tone ?Write to your exact audience rather than catch- all
  • 5. WHAT DO I WANT THEM TO UNDERSTAND? ?What reaction are you trying to elicit? ?Set a clear objective to your audience ? Understanding your audience, what your writing, and why you are writing will determine the tone
  • 6. WHAT KIND OF TONE SHOULD I USE? ? General Guidelines for using tone ? Be confident ? Be courteous and sincere ? Use appropriate emphasis and subordination ? Use non-discriminatory language ? Stress the benefits to your audience ? Write at an appropriate level of difficulty
  • 7. NOTES FOR NEGATIVE MESSAGES ?Highly important to consider tone for negative messages ?Avoid drawing attention to yourself ?Passive voice may be your best decision ?Try not to attack individual if address issues or faults ?Be clear
  • 8. IN SUMMARY ? Why am I writing this? ? Be direct ? Who am I writing to? ? Know your audience ? What do I want them to understand? ? The critical path for the audience to understand the message ? What kind of tone should I use? ? Remember the differences in tone regarding negative and positive messages