This document provides guidance on writing stories for the web. It outlines seven deadly sins to avoid such as pride, apathy, and ignorance. It also describes steps for story-building such as listening to find the story, determining where it's likely to be found, and specifying the field. The document discusses the invisible web that search engines don't index and recommends using primary search engines to locate databases and then search within those databases. It also covers different types of stories, structures, leads, and endings to use when writing for the web.
3. The Seven Deadly Sins
1. Pride
2. Rush
3. Comprehensive search VS focus
4. Apathy
5. Dont use the same source for every search
6. Dont be narrow minded
7. Ignorance
4. Story-building Steps
1. Listen to find the story
(listen VS monitor?)
2. Where is it likely to be?
3. What search tool might
provide it?
(search engines, subject
directories)
4. Specify the field
5. I FAILED TO SEE HOW FILMING A CAT
MAKES ME A CITIZEN JOURNALIST
6. The Invisible or Cloaked Web
Search engine
index less than
10% of the web.
Google less than
6% of all
available.
7. Use primary search engines to locate
the database (I want jobs in
Honolulu)
Search within those database.
8. Writing= story telling
Hard news - event driven
Profile microcosmos
Trend stories light features, hard news, soft
news changes in demographics.
Opinion reviews, editorial, columns people
from the community who has something
interesting.
9. Structure I
1. The Inverted Pyramid
- most important
- details later
- critics
10. II
Top (lead hard news)
Transition
Typical chronicle
Narrative
13. Lead
Intrigue!
Straight,
Feature
Dangerous
Prohbited
14. Straight
Summarize the information.
Quick into the story.
Blind drop important details but leave
something the most important.
The basic building block but doesnt have to
be boring.
Which details to use in the first paragraph and
which to skipp.
15. Feature
Anecdotal quick story that demonstrates.
Narrative give a sense of a place people
Scene-setter description of where the event
is taking place.
Significant detail.
Word play.
16. Dangerous
The story is supposed to answer the questions
not ask them.
- Mishandle the question
- the quote
- the topic
- Ineffective quotes to loose its power.
-General description
17. Prohibited Leads
They are heeeere
Its official
He leaned back in his chair
The dictionary definition.
18. Nut graph
The main theme statement of the story
: here is what my story is about to get my
information out straight forward.
Followed by paragraphs that answer key
questions