The coverlines on magazines need to entice readers to pick up the magazine with a compelling hook in just a few short words. Effective coverlines are brief, using as few words as possible while still conveying the key message. They do not need perfect grammar but should attract attention through intriguing questions, news, confessions or lists to draw readers in.
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Writing coverlines
1. Writing Coverlines
The lines that you print on the cover need to
provide the hook that will get them to pick up
the magazine and look at it more closely.
They should be short and to the point. The
fewer the words the better.
They do not need to be grammatically correct.
They just need to be sufficient to convey the
message.
2. Writing Coverlines
Lines That Work
How to How to become a millionaire overnight!
Where to find We find you this seasons cutest
summer dresses
Questions Are you fed up with your job?
News Scientists find cancer cure.
Confessions My chocolate addiction nearly
killed me.
Numbers 45 ways to keep cool this summer