Writing for social
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This document provides information about writing for social media. It defines social media as web and mobile applications that allow users to create and share content. Various social media channels are discussed like Facebook, Twitter, Instagram, along with statistics on user demographics and engagement rates. Tips are provided for writing effectively for social media like understanding your audience, using compelling content like visuals and videos, engaging with your audience, and posting at optimal times. Resources on social media statistics and demographics are also referenced.
Writing for social
- 1. Writing For Social Media Aaron Jaffe Tweet. Tweet
- 2. Spot the AP errors Lets play a game
- 3. What is it?
- 4. the term social media technology (SMT) refers to web- based and mobile applications that allow individuals and organizations to create, engage, and share new user- generated or existing content, in digital environments through multi-way communication. Definition Davis, C., Deil-Amen, R., Rios-Aguilar, C., Gonzalez Canche, M. (2016). Social Media in Higher Education. The Center for the Study of Higher Education at The University of Arizona and Claremont Graduate University, p. 1.
- 6. Its a way for people to connect digitally Put Simply
- 9. Facebook
- 10. Facebook Statistics HALF- LIFE 90 minutes DEMOGRAPHICS of total Internet users 66% MEN WOMEN 77% 82%18-29 30-49 79% 64% 50-64 ENGAGEMENT of people reached 4.9% February 2016 75% happens within 3 hours Pew Research Center locowose
- 11. Instagram
- 12. Instagram Statistics HALF- LIFE 45 minutes Pew Research Center DEMOGRAPHICS of total Internet users 24% MEN WOMEN 31% 55%18-29 30-49 28% 11% 50-64 ENGAGEMENT 31, 827 likes/post 3-6% averageSprout Social
- 13. Twitter
- 14. Twitter Statistics HALF- LIFE 18 minutes DEMOGRAPHICS of total Internet users 25% MEN WOMEN 21% 32%18-29 30-49 29% 13% 50-64 ENGAGEMENT average: 0.5-1% wildlife/animal welfare 2.2% Pew Research Center AdWeek
- 15. recent growth 2015-2016 *by the millions 158.4 > 2.9% > 162.9 77.6 > 15.1%> 89.4 52.5 > 8.0% > 56.8
- 16. Question time
- 18. wantsto see Understand what youre audience
- 19. be compelling
- 20. Refine and adapt
- 23. cover the basics
- 27. Videosare best 12.62% 11.79% 5.70% 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% Facebook Engagement Rate Video Photo Text Photos are still good though
- 28. Photos
- 29. increasing instagram performance +38% for faces +17% for 1 dominant color +24% for blue +29% for negative space Hubspot.com
- 31. Replying to your audience sharing and retweeting
- 32. keep em guessing
- 36. keep it light be fun(ny)
- 37. When to post?
- 42. 2:30-4am
- 43. You Got This!
- 45. Resources Instagram Stats: http://blog.hubspot.com/marketing/instagram- stats#sm.00001qjl6ksi84e9qvizj98uc963x Demographics (Pew Research Center) http://www.pewinternet.org/2015/08/19/the- demographics-of-social-media-users/ Engagement rates https://www.fanbridge.com/blog/what-is-a-good- engagement-rate#.WBbAyKOZP6Y
Editor's Notes
- #2: How many think this is going to be a boring ppt? -GIVE OUT SMARTIE
- #3: Janet is bit of an AP style nerd yall should know the AP rules
- #10: Half life: http://www.stonemediaconsulting.com/2016/03/29/social-media-half-life/
- #11: AP MISTAKE (Internet) Halflife link: http://www.stonemediaconsulting.com/2016/03/29/social-media-half-life/ Engagement rate: http://locowise.com/blog/facebook-is-changing-reactions-live-streaming-instant-articles-and-more
- #17: What is a half-life? What is the half-life for each channel? Facebook 90 Twitter 18 Insta 45
- #18: HOW TO TACKLE THE CONTENT
- #19: AP MISTAKE (youre) Understand what your audience WANTS to see in their stream.Hannah says: We have a lot of social media managers and social media gurus that follow us. They are always looking for new tips, tricks, or hacks to make their lives easier. Practical content works extremely well.
- #20: Select compelling images to accompany your Tweet. GIFs also perform well, so it can be worth your while to work with your design team to create some GIFs to accompany Tweets.
- #21: Refine your copy over and over again. Tweets are not like a Showtime Rotisserie Grill you cant set it and forget it. Tweets are like children. You need to nurture them over time and keep testing and refining until you get it right.
- #22: Double down on content that works. Tweets and content that perform get published over and over again. Tweets or content that are duds quickly find their way out of the rotation. Feedback is provided to the team that created the content to let them know why we felt that it didnt perform.
- #23: Show a little personality in your copy. A little bit of sass (funny, not mean) can go a long way in getting people to engage with your Tweet. Remember, you are trying to stand out in a sea of information.
- #25: AP MISTAKE (action)
- #28: People only watch 1/3 of video -http://locowise.com/blog/17-facebook-video-facts-and-insights-you-need-to-know Video posts reached 12.62 percent of total page likes, followed by photos (11.79 percent), links (9.08 percent) and text-only status update (5.7 percent).
- #29: Can anyone guess why this is a great IG photo?
- #30: What hashtags would we give this photo?
- #31: https://marketingtechblog.com/increase-social-media-engagement/
- #33: Use polls and trivia to keep them coming back for answers/information
- #35: Use what everyone is talking about to garner attention
- #37: Dont be too serious unless you need to (crisis comm)
- #39: Best time for each site
- #43: AP MISTAKE (am)