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Writing for the Conversation

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Christina Czuhajewski
Christina Czuhajewski

The Conversation is an online publication that provides a platform for academics and researchers to publish articles on topics related to their expertise in an accessible way for a broad audience, with the goal of contributing to public discourse. Authors are encouraged to submit concise pitches outlining their central message and key points for potential articles on issues relevant now, in the future, or timelessly. Resources and guidance are available to help authors craft compelling pitches and publish articles through The Conversation's editorial process.

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Writing for the conversation Family Medicine Grand Rounds - 1/11/17 ºÝºÝߣs at: bit.ly/writingfortheconversation Tammy Chang, MD, MPH, MS Christina Czuhajewski, MS cczu@med.umich.edu
1. What is the Conversation? ¡°Academic discourse, journalistic flair¡±
Writing for the Conversation
What is the Conversation? Academics & Researchers Journalistic staff Universities & Foundations Traditional & Social Media
Inspired by topic in public conversation
Inspired by their research in Dec 2015 Contraception journal 1 2 3
3,700,000Users on the site per month 35,000,000Reached through republication per month
Why publish? Rapid, accessible platform for your expertise and interests Broad potential audience Major media outlet republishing (AP, national radio) Control over what is published, and when No paywall, FREE open access Credibility of journalistic site Help from professional news editors
Why PUblish (cont)? Moderated comments Attractive FREE graphics and layouts Optimized for social sharing Engagement metrics across platforms Opportunity to collaborate with colleagues, residents, grad students, UROP in creative way Can be viewed as advocacy or professional service
What is the conversation? What they want Research-based evidence Around 800-1000 words Appeal and written for broad audience Informed opinion, commentary or explanation What they don¡¯t want Going beyond your expertise A pre-written piece* Political spin Self promotion (Not a summary of your latest pub or your CV)
The publishing process 1. IDEA 2. PITCH 3. REFINE* 4. GREEN LIGHT* 5. WRITE 6. EDIT* 7. PUBLISH* 8. SHARE* As little as 48-72 hours
After you Publish Optional Embargo Republished* Social Media Sharing Re-released** PUBLISH LATER
2. Why Write for the Conversation? It¡¯s a win-win
Be discoverable
Be discoverable
3. How to start
1. Idea: One sentence central message 2. Key Points: 100 words 3. Article Type 4. Section Submit your idea
Crafting your pitch 3 Article Types ¡ñ Relevant now ¡ñ Relevant in the future ¡ñ Timeless Central Message Rules: ¡ñ You can only have one ¡ñ Your CM provides context, content, significance Narrative Structure Make your piece memorable. Tell a story. ¡ñ And, But, Therefore (ABT) ¡ñ ¡°The Swoop¡± ¡ñ ¡°The Hourglass¡±
Article types Last week, Today, Next Week Today, Next Week, Next Month Last month, today, next year, next decade Relevant Now Relevant in the Future Timeless
Your Central Message
Time to 5 minutes
Writing for the Conversation
Writing for the Conversation
4. What if I need more help? Additional Resources
IHPI handouts
Additional Resources ? Find The Conversation Submit a Pitch page ? Browse and read Conversation articles (explore by topic keyword) ? Download 2016 IHPI workshop slides & handout (h/t IHPI) ? Connect with U-M colleagues who are Conversation authors ? Contacts (cczu@med.umich.edu)
Writing for the Conversation

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Writing for the Conversation

  • 1. Writing for the conversation Family Medicine Grand Rounds - 1/11/17 ºÝºÝߣs at: bit.ly/writingfortheconversation Tammy Chang, MD, MPH, MS Christina Czuhajewski, MS cczu@med.umich.edu
  • 2. 1. What is the Conversation? ¡°Academic discourse, journalistic flair¡±
  • 4. What is the Conversation? Academics & Researchers Journalistic staff Universities & Foundations Traditional & Social Media
  • 5. Inspired by topic in public conversation
  • 6. Inspired by their research in Dec 2015 Contraception journal 1 2 3
  • 7. 3,700,000Users on the site per month 35,000,000Reached through republication per month
  • 8. Why publish? Rapid, accessible platform for your expertise and interests Broad potential audience Major media outlet republishing (AP, national radio) Control over what is published, and when No paywall, FREE open access Credibility of journalistic site Help from professional news editors
  • 9. Why PUblish (cont)? Moderated comments Attractive FREE graphics and layouts Optimized for social sharing Engagement metrics across platforms Opportunity to collaborate with colleagues, residents, grad students, UROP in creative way Can be viewed as advocacy or professional service
  • 10. What is the conversation? What they want Research-based evidence Around 800-1000 words Appeal and written for broad audience Informed opinion, commentary or explanation What they don¡¯t want Going beyond your expertise A pre-written piece* Political spin Self promotion (Not a summary of your latest pub or your CV)
  • 11. The publishing process 1. IDEA 2. PITCH 3. REFINE* 4. GREEN LIGHT* 5. WRITE 6. EDIT* 7. PUBLISH* 8. SHARE* As little as 48-72 hours
  • 12. After you Publish Optional Embargo Republished* Social Media Sharing Re-released** PUBLISH LATER
  • 13. 2. Why Write for the Conversation? It¡¯s a win-win
  • 17. 1. Idea: One sentence central message 2. Key Points: 100 words 3. Article Type 4. Section Submit your idea
  • 18. Crafting your pitch 3 Article Types ¡ñ Relevant now ¡ñ Relevant in the future ¡ñ Timeless Central Message Rules: ¡ñ You can only have one ¡ñ Your CM provides context, content, significance Narrative Structure Make your piece memorable. Tell a story. ¡ñ And, But, Therefore (ABT) ¡ñ ¡°The Swoop¡± ¡ñ ¡°The Hourglass¡±
  • 19. Article types Last week, Today, Next Week Today, Next Week, Next Month Last month, today, next year, next decade Relevant Now Relevant in the Future Timeless
  • 24. 4. What if I need more help? Additional Resources
  • 26. Additional Resources ? Find The Conversation Submit a Pitch page ? Browse and read Conversation articles (explore by topic keyword) ? Download 2016 IHPI workshop slides & handout (h/t IHPI) ? Connect with U-M colleagues who are Conversation authors ? Contacts (cczu@med.umich.edu)