Writing for the Web Training JB November 2014
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The document outlines the agenda for a workshop on writing for the web. The agenda includes sessions on the principles of writing for the web compared to print, news and feature writing, blog writing, headlines and social media, and an introduction to SEO. Each session provides an overview of the topic and concludes with an exercise to practice the relevant writing skills.
Writing for the Web Training JB November 2014
- 1. WRITING FOR THE WEB. SAMPLE WORKSHOP AGENDA JON BERNSTEIN @jon_bernstein
- 2. THE AGENDA 1. The principles of writing 2. News and feature writing 3. Blog writing 4. Headlines and social media sells 5. SEO: an introduction
- 3. THE AGENDA 1. The principles of writing Why writing for the web is exactly the same as writing for print; and why its completely different Understanding audience and reader habits What Orwell can teach us about language and readability EXERCISE #1: Simplifying language Defining your audience Establishing length and frequency EXERCISE #2: Decoding the press release
- 4. THE AGENDA 2. News and feature writing The Inverted Pyramid of news. And why it still matters The Five Ws of News (and the H) Reporting vs. opinion News vs. features EXERCISE #3: Reworking the press release
- 5. THE AGENDA 3. Blog writing The atomised Inverted Pyramid When is a blog not a blog? Four blogging personas EXERCISE #4: Writing a blog post
- 6. THE AGENDA 4. Headlines and social media sells Why headlines and sells matter more on the web Tailoring headlines and sells for the web Great newspaper headlines that probably dont work online Headlines that do work online EXERCISE #5: Writing a killer online headline
- 7. THE AGENDA 5. SEO: an introduction A practical guide to keyword research final thoughts
- 8. WRITING FOR THE WEB. FOR MORE INFORMATION CONTACT ME AT: jon@jonbernstein.co.uk