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Maha Neouchy (@MNeouchy)
Maha Neouchy (@MNeouchy)

The document provides background on the IMF and CIPE. The IMF is an international organization that works to foster global economic growth and stability among its 188 member countries. It does this through surveillance of members' economic policies, technical assistance, and lending. CIPE is a non-profit that works to strengthen democracy through private enterprise and market reforms in over 100 countries. It focuses on issues like governance, property rights, and combating corruption. Both organizations have decades of experience promoting economic and political freedoms internationally.

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1 Maha Neouchy Public Relations Writing Portfolio
2 Table of Contents I. R辿sum辿.... 3-4 II. Press Release Samples.... 5-6 III. Fact Sheet Samples. 7-8 IV. Backgrounder Samples... 9-10 V. Question and Answer Samples... 11-12 VI. Talking Point Samples.... 13-15 VII. Letter to the Editor Sample... 16
3 Maha Neouchy 1450 Fairmont Street NW Apt. A Washington, D.C. 20009 mahaneouchy@gmail.com (408) 568-8442 COMMUNICATION CONSULTING - GEORGETOWN UNIVERSITY CLIENT WORK Neighborhood Restaurant Group (NRG), Washington, D.C. Dec 2014-Pres Developing a strategic communications plan addressing the challenge of making Arcadia Center for Sustainable Food and Agriculture, NRGs nonprofit organization, a stronger part of NRGs brand identity. Implementing a stronger Corporate Social Responsibility (CSR) program within NRG concepts as well as among internal employees and Washington, D.C. area media. SpeakeasyDC, Washington, D.C. Aug-Dec 2014 Headed the rebrand of SpeakeasyDC, a storytelling organization offering performances, classes, trainings and consulting since 1997. Developed strategies and tactics to reinforce SpeakeasyDCs strong reputation, maintain its current customer base, and reach a more diverse audience in the D.C area. ClientEarth, London Aug 2014 Developed a digital campaign pitch for ClientEarth, a leading environmental law organization in Europe, to build stronger public awareness throughout the United Kingdom and other countries in Europe. Mocked up a sample donation page, identified new audience members, and developed simplified content and messaging for dissemination across ClientEarths digital platforms. Center for Social Impact Communication (CSIC), Washington, D.C. Jul-Aug 2014 Used sponsored posts on CSICs Facebook page and Twitter handle to increase awareness of its storytelling in communication research and promotion around programs, workshops, and initiatives. Garnered 269 unique engagements using an allocated 100-dollar budget over a five day campaign. E/L Studio, Washington, D.C. and New York City Jun 2014 Garnered fans through page likes on the E/L Studio Facebook page by adjusting various targeting variables including: copy, images, keywords, different demographic age ranges, and location. Generated 60 new page likes, 2,337 impressions and a reach of 2,274 over a four day campaign. EMPLOYMENT The Washington Center for Internships and Academic Seminars, Washington, D.C. Nov 2011-Pres Senior Coordinator of International Marketing and Recruitment July 2014-Pres Managing support and customer service to international liaisons at over 20 universities in Gibraltar, Mexico, Singapore and Turkey. Leading the creation of mass email campaigns via ExactTarget to hundreds of prospective applicants. Organizing and creating professional development webinars for prospective and accepted students. Marketing new information about The Washington Center program through the creation of infographics, one-pagers, testimonials, and newsletters tailored to different audiences.
4 Maha Neouchy 1450 Fairmont Street NW Apt. A Washington, D.C. 20009 mahaneouchy@gmail.com (408) 568-8442 Senior Public Relations Coordinator Jan 2013-July 2014 Developed strategic communications campaigns implementing social media and mass email platforms. Tracked analytics and metrics on social media channels including Facebook, LinkedIn, and Twitter. Developed social media templates developed from best practices and successful online tactics. Planned InternsROCK!, The Washington Centers city-wide intern appreciation event, which garnered the participation of over 130 D.C. businesses and retailers and over 6,500 interns in 2012 and 2013. Public Relations Coordinator Nov 2011 -Dec 2011 Wrote and edited 300 new online articles since launching TWC NOW, The Washington Centers online channel, in May 2012 and garnered over 70,000 additional reads for the website. Created internal newsletters and distributed 40 editions from March 2012 through June 2014. Managed social media channels including TWCs Facebook Pages, LinkedIn, Flickr and Twitter. Implemented campaigns for select affiliated universities, which included tailored press packages with Q&As, press releases, and photos. EDUCATION AND SKILLS Georgetown University, Washington, D.C. Sep 2013-Pres Master in Professional Studies, Public Relations and Corporate Communications Expected Graduation: May 2015 Courses: o Conversations About Ethics: Philosophical, Professional, and Personal o Digital Analytics o Digital Crisis Management o Elements of Communications Planning o Global Communications in the Age of Social Media o Integrated Marketing Communications o Public Relations Writing o SEO/Search Engine Strategy o Personal Branding o Capstone Project with Neighborhood Restaurant Group (NRG) University of California, Davis, Davis Sep 2007-Jun 2011 Bachelor of Arts Majors: Communications, Psychology; Minor: Middle East/South Asia Studies Applications/Software Drupal CMS, ExactTarget, Hootsuite, Microsoft Office, Salesforce, Smartsheet, Tagboard Languages Advanced Colloquial Arabic, Proficient Modern Standard Arabic, Basic Spanish
5 FOR IMMEDIATE RELEASE CONTACT: Maha Neouchy January 14, 2014 408-568-8442 mahaneouchy@gmail.com DPT Productions Applauds New Measure of Economy-Boosting Bill in Oklahoma Co-Authored by Rep. Debbie Doloop (D-Oklahoma City) and Rep. Susan Wollop (R-Chickasha); Will grants sales tax rebates associated with production projects; Creates jobs and boosts economy in Oklahoma OKLAHOMA CITY, OK DPT Productions, a company that rents video and audio equipment, applauds the signing of House Bill 716, a measure boosting the economy by providing tax incentives towards film, music, and television production in Oklahoma. House Bill 716, signed by Governor Wendell Oglethorpe and co-authored by Rep. Debbie Doloop, a Democrat from Oklahoma City, and Rep. Susan Wollop, a Republican from Chickasha, grants rebates of 75 percent towards state income or sales taxes associated with production projects in film, television and music and will assist in the creation of more jobs and boosting the economy throughout the state. At a time when unemployment is high, we look forward to seeing the positive impact that Governor Oglethorpes bill will have on our great state of Oklahoma, said David Turnipseed, owner and CEO of DPT Productions. The prospect of additional production jobs in film, television, and the music industry will start to emerge and assist Oklahomans in keeping positions where they belong rather than outsourcing them to other states. With Oklahomas unemployment rate at 5.4 percent, DPT Productions fully backs measures such as House Bill 716, which creates additional jobs in the field of production. More importantly these positions have the potential to become both permanent and stable over time. DPT Productions applauds this measure, which will take effect today. As a company, we are excited to start reaping all the benefits that Oglethorpes House Bill 716 will offer and anticipate some serious improvements in the production industry, added Turnipseed. Governor Oglethorpes bill provides new and exciting opportunities in production throughout Oklahoma, while simultaneously creating new jobs. * * * DPT Productions, Inc - Since 1986, centrally located in Oklahoma City, Oklahoma, DPT Productions provides video and film production services to industrial and retail clients, as well as broadcasters and producers from around the nation. Our three decades of experience in the production business proves valuable to our clients when it's time to get their ideas and images on the screen. DPT Productions is committed to providing high quality film and video production services with an experienced and creative staff at cost effective prices. If you would like to see some of our work give us a call or e-mail us and we would love to discuss your project requirements.
6 FOR IMMEDIATE RELEASE CONTACT: Maha Neouchy January 14, 2014 408-568-8442 mahaneouchy@gmail.com Georgetown University Hires Award-Winning Screenwriter and Playwright To Join Esteemed Faculty Michael Long appointed as director of writing for department of Public Relations and Corporate Communications; Newest faculty member at The School of Continuing Studies; Substantial experience in business, politics, non-profit, education and entertainment WASHINGTON, D.C. On Tuesday, January 14th , Georgetown University hired award-winning screenwriter and playwright to join its esteemed faculty. Long joins the department of Public Relations and Corporate Communications in Georgetowns School of Continuing Studies and has been appointed as the newest director of writing. He brings his extensive background in business, politics, education, and entertainment to the program. Georgetown University is honored to welcome such a renowned colleague, said Denise Keyes, senior associate dean in the Department of Public Relations and Corporate Communications. Appointing Professor Long as the director of writing was the perfect next step for the program and our students stand to learn so much from someone with years of diverse experience. Long has extensive experience in a number of different fields and sectors. He has prepared remarks for over 20 Fortune 500 CEOs, scripted hundreds of radio debates for former U.S. senators, consulted for shows including The Onion and Saturday Night Live, and is an award- winning screenwriter and playwright. He begins his first semester as director of writing this upcoming spring and is teaching public relations, business, speech, and persuasive writing to aspiring and current public relations professionals in the Washington, D.C. metro area. Georgetown Universitys staff, students, and faculty are excited to welcome Long to the Hoya family and cannot wait to see what his long list of experiences will bring to the table, added Keyes. We seem him bringing a special edge to the Public Relations and Corporate Communications program. Long is the newest addition to Georgetowns Public Relations and Corporate Communications faculty and begins his new role as director of writing this spring 2014 semester. * * * Boilerplate: TK
7 International Monetary Fund (IMF) Fact Sheet OVERVIEW The International Monetary Fund (IMF) has near-global membership with 188 member countries. The IMF is a specialized agency of the United Nations working to foster global growth and economic stability. The IMF works with developing nations to help them achieve macroeconomic stability and reduce poverty. RESPONSIBILITIES Main responsibilities of the IMF include: o Promoting international monetary cooperation o Enhancing exchange rate stability o Facilitating the balanced growth of international trade o Providing resources to help members in balance of payment difficulties o Assisting with poverty reduction MISSION The fundamental mission of the IMF is to help ensure stability. This is done through: o Surveillance: Oversees the international monetary system and monitors financial and economic polices of members o Technical Assistance: Provides practical guidance and training on how to upgrade institutions and design appropriate macroeconomic, financial, and structural policies. o Lending: Provides loans to countries that have trouble meeting international payments and cannot otherwise sufficiently finance their expenses. HISTORY The IMFs history is characterized by five major stages: o Stage One (1944-1971): IMF is founded in 1944; Enters the stage of cooperation and reconstruction o Stage Two (1972-1981): The end of the Bretton Woods System o Stage Three (1982-1989): Debt and reforms o Stage Four (1990-2004): Societal Change for Eastern Europe and Asian upheaval o Stage Five (2005-Present): Globalization and the Crisis CURRENT INITIATIVES Since 2005, the IMF has been focused on five key initiatives: o Stepping up crisis lending o Staying actively engaged as a partner in Europe o Supporting low-income countries o Reinforcing multilateralism o Strengthening the international monetary system o Implementing organizational changes
8 Center for International Private Enterprise (CIPE) Fact Sheet OVERVIEW Established in 1983, the Center for International Private Enterprise (CIPE) is one of four core institutes of the National Endowment for Democracy and a non-profit affiliate of the U.S. Chamber of Commerce. Founded on the idea that economic and political freedoms are intertwined, CIPE believes that progress is obtained through economic and political liberalization. CIPE has conducted over 1,300 reform programs in more than 100 countries. OBJECTIVES Fostering institutions necessary to establish and sustain market-oriented democracies. Increasing understanding of freedoms, rights, and responsibilities essential to market- oriented democracies among government officials, businesspeople, media and the public. Improving governance through transparency and accountability in the public and private sectors. Promoting an entrepreneurial culture and understanding of how markets work. Expanding access to information for entrepreneurial and policy decisions. HELPING BUILD DEMOCRACIES THAT DELIVER Operating at the intersection of democratic and market reforms. Providing technical expertise for capacity building. Forming partnerships with local organizations. Developing programs with local ownership. AREAS OF EXPERTISE Organizational areas of expertise include: Democratic Governance Creating and increasing government accountability. Corporate Governance Building systems of corporate governance. Business Association Development Supporting freedom of association and grassroots participation. Combating Corruption Reforming corruption through new legal systems. Legal and Regulatory Reform Identifying laws and regulations hindering business activity. Access to Information Achieving transparency in the government and understanding of democratic, market-oriented principles. Women and Youth Building skills through entrepreneurship and management programs. Property Rights Strengthening private property rights. Mission: CIPE works to strengthen democracy around the globe through private enterprise and market-oriented reform.
9 International Monetary Fund (IMF) Backgrounder Who is the IMF? The International Monetary Fund (IMF) is headquartered in Washington, D.C. It is an international financial organization and specialized agency of the United Nations. The IMF assists its 188 member countries in taking advantage of opportunities and managing challenges posed by globalization and economic development. Scope and Responsibilities The IMF has over 2,670 employees from over 154 countries assisting with the maintenance of its 188 membership countries. The main responsibilities of the IMF include promoting international monetary cooperation, enhancing the exchange rate stability, facilitating the balanced growth of international trade, providing resources to help members in balance of payment difficulties, and assisting with poverty reduction Mission & Organizational Processes The core mission of the IMF is to help ensure stability of the international system using three methods including surveillance, or overseeing the international monetary system while monitoring financial and economic polices of members, lending, or providing loans to countries that have trouble meeting international payments and cannot otherwise sufficiently finance their expenses and technical assistance, or providing practical guidance and training on how to upgrade institutions and design appropriate macroeconomic, financial, and structural policies. Nearly 70 Years of History The IMF was established in 1944 at the end of the Second World War. During its first stage, from 1944 to 1971, the IMF dedicated its efforts to rebuilding national economies and was charged with overseeing the international monetary system. The second stage, from 1972 to 1981, marked the end of the Bretton Woods system. It ended because the U.S. dollars fixed value against gold was overvalued. The third stage, from 1982 to 1989, was defined by debt and painful reforms. The impact of oil shocks led to an international debt crisis with the IMF coordinating part of the global response. In its fourth stage, from 1990 to 2004, the IMF was focused on societal change for Eastern Europe after the fall of the Berlin Wall in 1989 and the uproar that swept over East Asia after their financial crisis in 1997. Finally, in its fifth and current stage, from 2005 to the present, the IMF has been at the forefront of globalization, lending to countries in order to help boost global economy. What does the future hold for the IMF? The top priority of the IMF at the moment is dealing with the consequences and challenges that have emerged over the last decade. The current recession, which was its height in 2007, is considered worse than the Great Depression of the 1930s. The IMF has resolved to deal with these recent problems by taking a number of steps including: Stepping up crisis lending, staying actively engaged as a partner in Europe, supporting low-income countries, reinforcing multilateralism, strengthening the international monetary system, and implementing organizational changes.
10 Center for International Private Enterprise (CIPE) Backgrounder Center for International Private Enterprise: Mission and Overview Since 1983, the Center for International Private Enterprise (CIPE) has worked towards its mission of strengthening democracy around the globe through private enterprise and market- oriented reform. The organization is one of four core institutes of the National Endowment for Democracy, a private nonprofit foundation dedicated to growing and strengthening democratic institutions around the world. It is also a non-profit affiliate of the U.S. Chamber of Commerce, a business federation of companies, business associations, state and local chambers in the U.S. and abroad. CIPE was founded on the idea that economic and political freedoms are intertwined. Now over three decades later, it has conducted over 1,300 reform programs in more than 100 countries around the world. Objectives CIPE works towards its mission through seven main objectives including fostering institutions necessary to establish and sustain market-oriented democracies, increasing private sector participation in the democratic process, increasing support for and understanding of the freedoms, rights, and responsibilities essential to market-oriented democracies among government officials, businesspeople, media and the public. In addition, CIPE works to improve governance through transparency and accountability in the public and private sectors and strengthens freedom of association. Finally, CIPE promotes an entrepreneurial culture and understanding of how markets work by expanding access to information necessary for sound entrepreneurial and policy decisions. Helping Build Democracies that Deliver CIPE has dedicated its energy and efforts to helping build democracies that deliver. This is done through three key efforts, which include: operating at the intersection of democratic and market reforms, providing technical expertise through capacity building, and forming partnerships with local organizations and developing programs with local ownership. Areas of Expertise CIPE has worked in over 51 countries, created over 120 partnerships, and launched 165 projects. It has been successful because of its focus on eight areas of expertise including: Democratic Governance: creating and increasing government accountability. Corporate Governance: building systems of corporate governance. Business Association Development: supporting freedom of association and grassroots participation. Combating Corruption: reforming corruption through new legal systems. Legal and Regulatory Reform: identifying laws and regulations hindering business activity. Access to Information: achieving transparency in the government and understanding of democratic, market-oriented principles. Women and Youth: building skills through entrepreneurship and management programs. Property Rights: strengthening private property rights.
11 International Monetary Fund (IMF) Question and Answer Q: How many countries make up the membership of the International Monetary Fund (IMF)? A: 188 countries make up the membership of the International Monetary Fund (IMF), making it a nearly global organization. Q: Is the IMF affiliated with the United Nations? A: Yes. The IMF is affiliated with the United Nations as a specialized agency. Regardless, the organization has its own charter, governing structure, and finances. Q: How are quotas assigned for each membership country? A: Quotas are assigned to member countries based broadly on its relative position in the world economy. The quote of a member country determines its maximum financial commitment to the IMF, its voting power, and has a bearing on its access to IMF financing. As of September 6, 2013, IMF quotas were valued at U.S. $360 billion. Q: What is the mission of the IMF? A: The fundamental mission of the IMF is to help ensure stability of its membership countries. Q: What tactics does the IMF use to support its membership countries? A: The three tactics that the IMF uses to support to its membership countries include surveillance, lending, and technical assistance. Q: What are the main responsibilities of the IMF? A: The main responsibilities of the IMF include promoting international monetary cooperation, enhancing exchange rate stability, facilitating the balanced growth of international trade, providing resources to help members balance payments, and assisting with poverty reduction. Q: What are the various stages that make up the nearly 70-year history of the IMF? A: The five-stage history of the IMF began with the organizations founding in 1944 at the end of the Second World War. Stage 1 (1944-1971): Cooperation and Reconstruction Stage 2 (1972-1981): End of the Bretton Woods System Stage 3 (1982-1989): Debt and painful reforms Stage 4 (1990-2004): Societal change for Eastern Europe and Asian upheaval Stage 5 (2005-Present): Globalization and the Crisis Q: What are the current priorities of the IMF? A: The current priorities of the IMF include stepping up crisis lending, staying actively engaged as a partner in Europe, supporting low-income countries, reinforcing multilateralism, strengthening the international monetary system, and implementing organizational changes.
12 Center for International Private Enterprise (CIPE) Question & Answer Q: What is the mission of CIPE? A: The mission of CIPE is to strengthen democracy around the globe through private enterprise and market-oriented reform. Q: When was the Center for International Private Enterprise (CIPE) founded? A: CIPE was founded in 1983. Q: What organizations are affiliated with CIPE? A: CIPE is affiliated with the U.S. Chamber of Commerce and is one of four core institutes of the National Endowment for Democracy. Q: What principles was CIPE founded on? A: CIPE was founded on the idea that economic and political freedoms are intertwined and that progress comes through a combination of economic and political liberalization. Q: How many reform programs has CIPE conducted? A: CIPE has conducted over 1,300 reform programs in over 100 countries around the world. Q: What are the main objectives of CIPE? A: The seven main objectives of CIPE include: Fostering institutions necessary to establish and sustain market-oriented democracies. Increasing private sector participation in the democratic process. Increasing support and understanding for freedoms, rights, and responsibilities essential to market-oriented democracies. Improving governance through transparency and accountability in public and private sectors. Strengthening freedom of association. Promoting an entrepreneurial culture and an understanding of how markets work. Expanding access to information for sound entrepreneurial and policy decisions. Q: How does CIPE help build democracies that deliver? A: CIPE helps build democracies that deliver by operating at the intersection of democratic and market reforms, providing technical expertise for capacity building, strengthening private sector advocacy, and forming partnerships with local organizations. Q: What is the scope of CIPE? A: The scope of CIPE includes work in over 51 countries, the cultivation of 122 partnerships, and the impact of 165 projects. Q: What does CIPE identify as its organizational areas of expertise? A: CIPE identifies 11 areas of expertise including democratic governance, access to information, combating corruption, business association development, corporate governance, legal and regulatory reform, women, youth, property rights, corporate citizenship, and entrepreneurship.
13 International Monetary Fund (IMF) Talking Points What is the International Monetary Fund (IMF)? The IMF is a special agency of the United Nations 188 membership organizations Nearly-global membership Overview of the IMF Fosters growth and economic stability Provides policy advice and financing to membership countries Works with developing nations to help them achieve macroeconomic stability Promotes international financial stability and monetary cooperation Seeks to facilitate international trade Reduces poverty around the world Responsibilities Surveillance o Oversees the international monetary system o Monitor financial and economic polices of members Lending o Provides loans to countries that have trouble meeting international payments Technical Assistance o Provides practical guidance and training on how to upgrade institutions o Designs appropriate macroeconomic, financial, and structural policies History of the IMF Since its establishment in 1944, there have been four full stages: o 1944-1971: Cooperation and Reconstruction o 1972-1981: The end of the Bretton Woods System o 1982-1989: Debt and painful reforms o 1990-2004: Societal Change for Eastern Europe and Asian Upheaval We are currently in fifth stage (Globalization and the Crisis) Future Initiatives of the IMF What is on the agenda of the IMF? o Stepping up crisis lending o Stronger partner in Europe o Supporting low-income countries o Reinforcing multilateralism o Strengthening the international monetary system o Implementing organization changes
14 Center for International Private Enterprise (CIPE) Talking Points The mission of CIPE: The mission of CIPE is to strengthen democracy around the globe through private enterprise and market-oriented reform. Getting to know the Center for International Private Enterprise (CIPE): CIPE is one of four core institutes of the National Endowment for Democracy and a non- profit affiliate of the U.S. Chamber of Commerce. CIPE was established in 1983. Major accomplishment of CIPE: Conducting over 1,300 reform programs in more than 100 countries around the world. What are the seven key objectives of CIPE since its founding in 1983? Fostering institutions necessary to establish and sustain market-oriented democracies. Increasing private sector participation in the democratic process. Increasing support for and understanding of the freedoms, rights, and responsibilities essential to market-oriented democracies among government officials, businesspeople, media and the public. Improving governance through transparency and accountability in the public and private sectors. Strengthening freedom of association and private, voluntary business organizations. Promoting an entrepreneurial culture and understanding of how markets work. Expanding access to information necessary for sound entrepreneurial and policy decisions. What is a special catch phrase of CIPE? Helping build democracies that deliver. How does CIPE help build democracies that deliver? In three ways: o CIPE operates at the intersection of democratic and market reforms. o CIPE provides technical expertise for capacity building and strengthening private sector advocacy. o CIPE forms partnerships with local organizations and develops programs with local ownership. What is the scope of CIPE? CIPE has worked in over 51 countries, has created 122 partnerships, and has launched 165 projects. Organizational areas of expertise include: o Democratic Governance ! Creating, strengthening, and increasing government accountability and participation.
15 o Corporate Governance ! Building systems of corporate governance. o Business Association Development ! Supporting freedom of association and grassroots participation of private sector organizations through a number of various initiatives. o Combating Corruption ! Seeking to reform corruption through various legal systems. o Legal and Regulatory Reform ! Encouraging the private sector to identify laws and regulations hindering business activity. o Access to Information ! Achieving greater transparency in the government and greater understanding of democratic, market-oriented principles. o Women and Youth ! Building skills through entrepreneurship and management programs while supporting associations providing services to women and youth. o Property Rights ! Bridging the gap between informal sector and formal economy.
16 Response to Biz Break: Netflix to increase subscription prices as streaming service hits new high Letter to the Editor San Jose Mercury News At first glance, I was skeptical of Jeremy C. Owens April 21st online commentary regarding Netflix increasing its monthly subscription rate [Biz Break: Netflix to increase subscription prices as streaming service hits new high]. Immediately I asked myself, had Netflix not learned its lesson after the Qwikster/DVD-by-mail debacle of 2011? To my surprise, I found myself agreeing with the decision made by Netflix. As both a loyal subscriber and professional online content producer, I know what it takes to create original content at a consistent and engaging level. I support the Los Gatos-based companys desire to continue releasing high quality Netflix original series such as House of Cards and Orange is the New Black at the budgets they deserve. Even at the new rate, monthly subscriptions would still cost less than the price of a movie theater ticket in major metropolitan cities or a new Blu-ray DVD. There is one caveat: Netflix needs to live up to its current track record of delivering high quality original content. The pressure is on, especially with the release of the second season of Orange is the New Black on June 6th . Maha Neouchy, Washington, D.C.

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Writing Portfolio

  • 1. 1 Maha Neouchy Public Relations Writing Portfolio
  • 2. 2 Table of Contents I. R辿sum辿.... 3-4 II. Press Release Samples.... 5-6 III. Fact Sheet Samples. 7-8 IV. Backgrounder Samples... 9-10 V. Question and Answer Samples... 11-12 VI. Talking Point Samples.... 13-15 VII. Letter to the Editor Sample... 16
  • 3. 3 Maha Neouchy 1450 Fairmont Street NW Apt. A Washington, D.C. 20009 mahaneouchy@gmail.com (408) 568-8442 COMMUNICATION CONSULTING - GEORGETOWN UNIVERSITY CLIENT WORK Neighborhood Restaurant Group (NRG), Washington, D.C. Dec 2014-Pres Developing a strategic communications plan addressing the challenge of making Arcadia Center for Sustainable Food and Agriculture, NRGs nonprofit organization, a stronger part of NRGs brand identity. Implementing a stronger Corporate Social Responsibility (CSR) program within NRG concepts as well as among internal employees and Washington, D.C. area media. SpeakeasyDC, Washington, D.C. Aug-Dec 2014 Headed the rebrand of SpeakeasyDC, a storytelling organization offering performances, classes, trainings and consulting since 1997. Developed strategies and tactics to reinforce SpeakeasyDCs strong reputation, maintain its current customer base, and reach a more diverse audience in the D.C area. ClientEarth, London Aug 2014 Developed a digital campaign pitch for ClientEarth, a leading environmental law organization in Europe, to build stronger public awareness throughout the United Kingdom and other countries in Europe. Mocked up a sample donation page, identified new audience members, and developed simplified content and messaging for dissemination across ClientEarths digital platforms. Center for Social Impact Communication (CSIC), Washington, D.C. Jul-Aug 2014 Used sponsored posts on CSICs Facebook page and Twitter handle to increase awareness of its storytelling in communication research and promotion around programs, workshops, and initiatives. Garnered 269 unique engagements using an allocated 100-dollar budget over a five day campaign. E/L Studio, Washington, D.C. and New York City Jun 2014 Garnered fans through page likes on the E/L Studio Facebook page by adjusting various targeting variables including: copy, images, keywords, different demographic age ranges, and location. Generated 60 new page likes, 2,337 impressions and a reach of 2,274 over a four day campaign. EMPLOYMENT The Washington Center for Internships and Academic Seminars, Washington, D.C. Nov 2011-Pres Senior Coordinator of International Marketing and Recruitment July 2014-Pres Managing support and customer service to international liaisons at over 20 universities in Gibraltar, Mexico, Singapore and Turkey. Leading the creation of mass email campaigns via ExactTarget to hundreds of prospective applicants. Organizing and creating professional development webinars for prospective and accepted students. Marketing new information about The Washington Center program through the creation of infographics, one-pagers, testimonials, and newsletters tailored to different audiences.
  • 4. 4 Maha Neouchy 1450 Fairmont Street NW Apt. A Washington, D.C. 20009 mahaneouchy@gmail.com (408) 568-8442 Senior Public Relations Coordinator Jan 2013-July 2014 Developed strategic communications campaigns implementing social media and mass email platforms. Tracked analytics and metrics on social media channels including Facebook, LinkedIn, and Twitter. Developed social media templates developed from best practices and successful online tactics. Planned InternsROCK!, The Washington Centers city-wide intern appreciation event, which garnered the participation of over 130 D.C. businesses and retailers and over 6,500 interns in 2012 and 2013. Public Relations Coordinator Nov 2011 -Dec 2011 Wrote and edited 300 new online articles since launching TWC NOW, The Washington Centers online channel, in May 2012 and garnered over 70,000 additional reads for the website. Created internal newsletters and distributed 40 editions from March 2012 through June 2014. Managed social media channels including TWCs Facebook Pages, LinkedIn, Flickr and Twitter. Implemented campaigns for select affiliated universities, which included tailored press packages with Q&As, press releases, and photos. EDUCATION AND SKILLS Georgetown University, Washington, D.C. Sep 2013-Pres Master in Professional Studies, Public Relations and Corporate Communications Expected Graduation: May 2015 Courses: o Conversations About Ethics: Philosophical, Professional, and Personal o Digital Analytics o Digital Crisis Management o Elements of Communications Planning o Global Communications in the Age of Social Media o Integrated Marketing Communications o Public Relations Writing o SEO/Search Engine Strategy o Personal Branding o Capstone Project with Neighborhood Restaurant Group (NRG) University of California, Davis, Davis Sep 2007-Jun 2011 Bachelor of Arts Majors: Communications, Psychology; Minor: Middle East/South Asia Studies Applications/Software Drupal CMS, ExactTarget, Hootsuite, Microsoft Office, Salesforce, Smartsheet, Tagboard Languages Advanced Colloquial Arabic, Proficient Modern Standard Arabic, Basic Spanish
  • 5. 5 FOR IMMEDIATE RELEASE CONTACT: Maha Neouchy January 14, 2014 408-568-8442 mahaneouchy@gmail.com DPT Productions Applauds New Measure of Economy-Boosting Bill in Oklahoma Co-Authored by Rep. Debbie Doloop (D-Oklahoma City) and Rep. Susan Wollop (R-Chickasha); Will grants sales tax rebates associated with production projects; Creates jobs and boosts economy in Oklahoma OKLAHOMA CITY, OK DPT Productions, a company that rents video and audio equipment, applauds the signing of House Bill 716, a measure boosting the economy by providing tax incentives towards film, music, and television production in Oklahoma. House Bill 716, signed by Governor Wendell Oglethorpe and co-authored by Rep. Debbie Doloop, a Democrat from Oklahoma City, and Rep. Susan Wollop, a Republican from Chickasha, grants rebates of 75 percent towards state income or sales taxes associated with production projects in film, television and music and will assist in the creation of more jobs and boosting the economy throughout the state. At a time when unemployment is high, we look forward to seeing the positive impact that Governor Oglethorpes bill will have on our great state of Oklahoma, said David Turnipseed, owner and CEO of DPT Productions. The prospect of additional production jobs in film, television, and the music industry will start to emerge and assist Oklahomans in keeping positions where they belong rather than outsourcing them to other states. With Oklahomas unemployment rate at 5.4 percent, DPT Productions fully backs measures such as House Bill 716, which creates additional jobs in the field of production. More importantly these positions have the potential to become both permanent and stable over time. DPT Productions applauds this measure, which will take effect today. As a company, we are excited to start reaping all the benefits that Oglethorpes House Bill 716 will offer and anticipate some serious improvements in the production industry, added Turnipseed. Governor Oglethorpes bill provides new and exciting opportunities in production throughout Oklahoma, while simultaneously creating new jobs. * * * DPT Productions, Inc - Since 1986, centrally located in Oklahoma City, Oklahoma, DPT Productions provides video and film production services to industrial and retail clients, as well as broadcasters and producers from around the nation. Our three decades of experience in the production business proves valuable to our clients when it's time to get their ideas and images on the screen. DPT Productions is committed to providing high quality film and video production services with an experienced and creative staff at cost effective prices. If you would like to see some of our work give us a call or e-mail us and we would love to discuss your project requirements.
  • 6. 6 FOR IMMEDIATE RELEASE CONTACT: Maha Neouchy January 14, 2014 408-568-8442 mahaneouchy@gmail.com Georgetown University Hires Award-Winning Screenwriter and Playwright To Join Esteemed Faculty Michael Long appointed as director of writing for department of Public Relations and Corporate Communications; Newest faculty member at The School of Continuing Studies; Substantial experience in business, politics, non-profit, education and entertainment WASHINGTON, D.C. On Tuesday, January 14th , Georgetown University hired award-winning screenwriter and playwright to join its esteemed faculty. Long joins the department of Public Relations and Corporate Communications in Georgetowns School of Continuing Studies and has been appointed as the newest director of writing. He brings his extensive background in business, politics, education, and entertainment to the program. Georgetown University is honored to welcome such a renowned colleague, said Denise Keyes, senior associate dean in the Department of Public Relations and Corporate Communications. Appointing Professor Long as the director of writing was the perfect next step for the program and our students stand to learn so much from someone with years of diverse experience. Long has extensive experience in a number of different fields and sectors. He has prepared remarks for over 20 Fortune 500 CEOs, scripted hundreds of radio debates for former U.S. senators, consulted for shows including The Onion and Saturday Night Live, and is an award- winning screenwriter and playwright. He begins his first semester as director of writing this upcoming spring and is teaching public relations, business, speech, and persuasive writing to aspiring and current public relations professionals in the Washington, D.C. metro area. Georgetown Universitys staff, students, and faculty are excited to welcome Long to the Hoya family and cannot wait to see what his long list of experiences will bring to the table, added Keyes. We seem him bringing a special edge to the Public Relations and Corporate Communications program. Long is the newest addition to Georgetowns Public Relations and Corporate Communications faculty and begins his new role as director of writing this spring 2014 semester. * * * Boilerplate: TK
  • 7. 7 International Monetary Fund (IMF) Fact Sheet OVERVIEW The International Monetary Fund (IMF) has near-global membership with 188 member countries. The IMF is a specialized agency of the United Nations working to foster global growth and economic stability. The IMF works with developing nations to help them achieve macroeconomic stability and reduce poverty. RESPONSIBILITIES Main responsibilities of the IMF include: o Promoting international monetary cooperation o Enhancing exchange rate stability o Facilitating the balanced growth of international trade o Providing resources to help members in balance of payment difficulties o Assisting with poverty reduction MISSION The fundamental mission of the IMF is to help ensure stability. This is done through: o Surveillance: Oversees the international monetary system and monitors financial and economic polices of members o Technical Assistance: Provides practical guidance and training on how to upgrade institutions and design appropriate macroeconomic, financial, and structural policies. o Lending: Provides loans to countries that have trouble meeting international payments and cannot otherwise sufficiently finance their expenses. HISTORY The IMFs history is characterized by five major stages: o Stage One (1944-1971): IMF is founded in 1944; Enters the stage of cooperation and reconstruction o Stage Two (1972-1981): The end of the Bretton Woods System o Stage Three (1982-1989): Debt and reforms o Stage Four (1990-2004): Societal Change for Eastern Europe and Asian upheaval o Stage Five (2005-Present): Globalization and the Crisis CURRENT INITIATIVES Since 2005, the IMF has been focused on five key initiatives: o Stepping up crisis lending o Staying actively engaged as a partner in Europe o Supporting low-income countries o Reinforcing multilateralism o Strengthening the international monetary system o Implementing organizational changes
  • 8. 8 Center for International Private Enterprise (CIPE) Fact Sheet OVERVIEW Established in 1983, the Center for International Private Enterprise (CIPE) is one of four core institutes of the National Endowment for Democracy and a non-profit affiliate of the U.S. Chamber of Commerce. Founded on the idea that economic and political freedoms are intertwined, CIPE believes that progress is obtained through economic and political liberalization. CIPE has conducted over 1,300 reform programs in more than 100 countries. OBJECTIVES Fostering institutions necessary to establish and sustain market-oriented democracies. Increasing understanding of freedoms, rights, and responsibilities essential to market- oriented democracies among government officials, businesspeople, media and the public. Improving governance through transparency and accountability in the public and private sectors. Promoting an entrepreneurial culture and understanding of how markets work. Expanding access to information for entrepreneurial and policy decisions. HELPING BUILD DEMOCRACIES THAT DELIVER Operating at the intersection of democratic and market reforms. Providing technical expertise for capacity building. Forming partnerships with local organizations. Developing programs with local ownership. AREAS OF EXPERTISE Organizational areas of expertise include: Democratic Governance Creating and increasing government accountability. Corporate Governance Building systems of corporate governance. Business Association Development Supporting freedom of association and grassroots participation. Combating Corruption Reforming corruption through new legal systems. Legal and Regulatory Reform Identifying laws and regulations hindering business activity. Access to Information Achieving transparency in the government and understanding of democratic, market-oriented principles. Women and Youth Building skills through entrepreneurship and management programs. Property Rights Strengthening private property rights. Mission: CIPE works to strengthen democracy around the globe through private enterprise and market-oriented reform.
  • 9. 9 International Monetary Fund (IMF) Backgrounder Who is the IMF? The International Monetary Fund (IMF) is headquartered in Washington, D.C. It is an international financial organization and specialized agency of the United Nations. The IMF assists its 188 member countries in taking advantage of opportunities and managing challenges posed by globalization and economic development. Scope and Responsibilities The IMF has over 2,670 employees from over 154 countries assisting with the maintenance of its 188 membership countries. The main responsibilities of the IMF include promoting international monetary cooperation, enhancing the exchange rate stability, facilitating the balanced growth of international trade, providing resources to help members in balance of payment difficulties, and assisting with poverty reduction Mission & Organizational Processes The core mission of the IMF is to help ensure stability of the international system using three methods including surveillance, or overseeing the international monetary system while monitoring financial and economic polices of members, lending, or providing loans to countries that have trouble meeting international payments and cannot otherwise sufficiently finance their expenses and technical assistance, or providing practical guidance and training on how to upgrade institutions and design appropriate macroeconomic, financial, and structural policies. Nearly 70 Years of History The IMF was established in 1944 at the end of the Second World War. During its first stage, from 1944 to 1971, the IMF dedicated its efforts to rebuilding national economies and was charged with overseeing the international monetary system. The second stage, from 1972 to 1981, marked the end of the Bretton Woods system. It ended because the U.S. dollars fixed value against gold was overvalued. The third stage, from 1982 to 1989, was defined by debt and painful reforms. The impact of oil shocks led to an international debt crisis with the IMF coordinating part of the global response. In its fourth stage, from 1990 to 2004, the IMF was focused on societal change for Eastern Europe after the fall of the Berlin Wall in 1989 and the uproar that swept over East Asia after their financial crisis in 1997. Finally, in its fifth and current stage, from 2005 to the present, the IMF has been at the forefront of globalization, lending to countries in order to help boost global economy. What does the future hold for the IMF? The top priority of the IMF at the moment is dealing with the consequences and challenges that have emerged over the last decade. The current recession, which was its height in 2007, is considered worse than the Great Depression of the 1930s. The IMF has resolved to deal with these recent problems by taking a number of steps including: Stepping up crisis lending, staying actively engaged as a partner in Europe, supporting low-income countries, reinforcing multilateralism, strengthening the international monetary system, and implementing organizational changes.
  • 10. 10 Center for International Private Enterprise (CIPE) Backgrounder Center for International Private Enterprise: Mission and Overview Since 1983, the Center for International Private Enterprise (CIPE) has worked towards its mission of strengthening democracy around the globe through private enterprise and market- oriented reform. The organization is one of four core institutes of the National Endowment for Democracy, a private nonprofit foundation dedicated to growing and strengthening democratic institutions around the world. It is also a non-profit affiliate of the U.S. Chamber of Commerce, a business federation of companies, business associations, state and local chambers in the U.S. and abroad. CIPE was founded on the idea that economic and political freedoms are intertwined. Now over three decades later, it has conducted over 1,300 reform programs in more than 100 countries around the world. Objectives CIPE works towards its mission through seven main objectives including fostering institutions necessary to establish and sustain market-oriented democracies, increasing private sector participation in the democratic process, increasing support for and understanding of the freedoms, rights, and responsibilities essential to market-oriented democracies among government officials, businesspeople, media and the public. In addition, CIPE works to improve governance through transparency and accountability in the public and private sectors and strengthens freedom of association. Finally, CIPE promotes an entrepreneurial culture and understanding of how markets work by expanding access to information necessary for sound entrepreneurial and policy decisions. Helping Build Democracies that Deliver CIPE has dedicated its energy and efforts to helping build democracies that deliver. This is done through three key efforts, which include: operating at the intersection of democratic and market reforms, providing technical expertise through capacity building, and forming partnerships with local organizations and developing programs with local ownership. Areas of Expertise CIPE has worked in over 51 countries, created over 120 partnerships, and launched 165 projects. It has been successful because of its focus on eight areas of expertise including: Democratic Governance: creating and increasing government accountability. Corporate Governance: building systems of corporate governance. Business Association Development: supporting freedom of association and grassroots participation. Combating Corruption: reforming corruption through new legal systems. Legal and Regulatory Reform: identifying laws and regulations hindering business activity. Access to Information: achieving transparency in the government and understanding of democratic, market-oriented principles. Women and Youth: building skills through entrepreneurship and management programs. Property Rights: strengthening private property rights.
  • 11. 11 International Monetary Fund (IMF) Question and Answer Q: How many countries make up the membership of the International Monetary Fund (IMF)? A: 188 countries make up the membership of the International Monetary Fund (IMF), making it a nearly global organization. Q: Is the IMF affiliated with the United Nations? A: Yes. The IMF is affiliated with the United Nations as a specialized agency. Regardless, the organization has its own charter, governing structure, and finances. Q: How are quotas assigned for each membership country? A: Quotas are assigned to member countries based broadly on its relative position in the world economy. The quote of a member country determines its maximum financial commitment to the IMF, its voting power, and has a bearing on its access to IMF financing. As of September 6, 2013, IMF quotas were valued at U.S. $360 billion. Q: What is the mission of the IMF? A: The fundamental mission of the IMF is to help ensure stability of its membership countries. Q: What tactics does the IMF use to support its membership countries? A: The three tactics that the IMF uses to support to its membership countries include surveillance, lending, and technical assistance. Q: What are the main responsibilities of the IMF? A: The main responsibilities of the IMF include promoting international monetary cooperation, enhancing exchange rate stability, facilitating the balanced growth of international trade, providing resources to help members balance payments, and assisting with poverty reduction. Q: What are the various stages that make up the nearly 70-year history of the IMF? A: The five-stage history of the IMF began with the organizations founding in 1944 at the end of the Second World War. Stage 1 (1944-1971): Cooperation and Reconstruction Stage 2 (1972-1981): End of the Bretton Woods System Stage 3 (1982-1989): Debt and painful reforms Stage 4 (1990-2004): Societal change for Eastern Europe and Asian upheaval Stage 5 (2005-Present): Globalization and the Crisis Q: What are the current priorities of the IMF? A: The current priorities of the IMF include stepping up crisis lending, staying actively engaged as a partner in Europe, supporting low-income countries, reinforcing multilateralism, strengthening the international monetary system, and implementing organizational changes.
  • 12. 12 Center for International Private Enterprise (CIPE) Question & Answer Q: What is the mission of CIPE? A: The mission of CIPE is to strengthen democracy around the globe through private enterprise and market-oriented reform. Q: When was the Center for International Private Enterprise (CIPE) founded? A: CIPE was founded in 1983. Q: What organizations are affiliated with CIPE? A: CIPE is affiliated with the U.S. Chamber of Commerce and is one of four core institutes of the National Endowment for Democracy. Q: What principles was CIPE founded on? A: CIPE was founded on the idea that economic and political freedoms are intertwined and that progress comes through a combination of economic and political liberalization. Q: How many reform programs has CIPE conducted? A: CIPE has conducted over 1,300 reform programs in over 100 countries around the world. Q: What are the main objectives of CIPE? A: The seven main objectives of CIPE include: Fostering institutions necessary to establish and sustain market-oriented democracies. Increasing private sector participation in the democratic process. Increasing support and understanding for freedoms, rights, and responsibilities essential to market-oriented democracies. Improving governance through transparency and accountability in public and private sectors. Strengthening freedom of association. Promoting an entrepreneurial culture and an understanding of how markets work. Expanding access to information for sound entrepreneurial and policy decisions. Q: How does CIPE help build democracies that deliver? A: CIPE helps build democracies that deliver by operating at the intersection of democratic and market reforms, providing technical expertise for capacity building, strengthening private sector advocacy, and forming partnerships with local organizations. Q: What is the scope of CIPE? A: The scope of CIPE includes work in over 51 countries, the cultivation of 122 partnerships, and the impact of 165 projects. Q: What does CIPE identify as its organizational areas of expertise? A: CIPE identifies 11 areas of expertise including democratic governance, access to information, combating corruption, business association development, corporate governance, legal and regulatory reform, women, youth, property rights, corporate citizenship, and entrepreneurship.
  • 13. 13 International Monetary Fund (IMF) Talking Points What is the International Monetary Fund (IMF)? The IMF is a special agency of the United Nations 188 membership organizations Nearly-global membership Overview of the IMF Fosters growth and economic stability Provides policy advice and financing to membership countries Works with developing nations to help them achieve macroeconomic stability Promotes international financial stability and monetary cooperation Seeks to facilitate international trade Reduces poverty around the world Responsibilities Surveillance o Oversees the international monetary system o Monitor financial and economic polices of members Lending o Provides loans to countries that have trouble meeting international payments Technical Assistance o Provides practical guidance and training on how to upgrade institutions o Designs appropriate macroeconomic, financial, and structural policies History of the IMF Since its establishment in 1944, there have been four full stages: o 1944-1971: Cooperation and Reconstruction o 1972-1981: The end of the Bretton Woods System o 1982-1989: Debt and painful reforms o 1990-2004: Societal Change for Eastern Europe and Asian Upheaval We are currently in fifth stage (Globalization and the Crisis) Future Initiatives of the IMF What is on the agenda of the IMF? o Stepping up crisis lending o Stronger partner in Europe o Supporting low-income countries o Reinforcing multilateralism o Strengthening the international monetary system o Implementing organization changes
  • 14. 14 Center for International Private Enterprise (CIPE) Talking Points The mission of CIPE: The mission of CIPE is to strengthen democracy around the globe through private enterprise and market-oriented reform. Getting to know the Center for International Private Enterprise (CIPE): CIPE is one of four core institutes of the National Endowment for Democracy and a non- profit affiliate of the U.S. Chamber of Commerce. CIPE was established in 1983. Major accomplishment of CIPE: Conducting over 1,300 reform programs in more than 100 countries around the world. What are the seven key objectives of CIPE since its founding in 1983? Fostering institutions necessary to establish and sustain market-oriented democracies. Increasing private sector participation in the democratic process. Increasing support for and understanding of the freedoms, rights, and responsibilities essential to market-oriented democracies among government officials, businesspeople, media and the public. Improving governance through transparency and accountability in the public and private sectors. Strengthening freedom of association and private, voluntary business organizations. Promoting an entrepreneurial culture and understanding of how markets work. Expanding access to information necessary for sound entrepreneurial and policy decisions. What is a special catch phrase of CIPE? Helping build democracies that deliver. How does CIPE help build democracies that deliver? In three ways: o CIPE operates at the intersection of democratic and market reforms. o CIPE provides technical expertise for capacity building and strengthening private sector advocacy. o CIPE forms partnerships with local organizations and develops programs with local ownership. What is the scope of CIPE? CIPE has worked in over 51 countries, has created 122 partnerships, and has launched 165 projects. Organizational areas of expertise include: o Democratic Governance ! Creating, strengthening, and increasing government accountability and participation.
  • 15. 15 o Corporate Governance ! Building systems of corporate governance. o Business Association Development ! Supporting freedom of association and grassroots participation of private sector organizations through a number of various initiatives. o Combating Corruption ! Seeking to reform corruption through various legal systems. o Legal and Regulatory Reform ! Encouraging the private sector to identify laws and regulations hindering business activity. o Access to Information ! Achieving greater transparency in the government and greater understanding of democratic, market-oriented principles. o Women and Youth ! Building skills through entrepreneurship and management programs while supporting associations providing services to women and youth. o Property Rights ! Bridging the gap between informal sector and formal economy.
  • 16. 16 Response to Biz Break: Netflix to increase subscription prices as streaming service hits new high Letter to the Editor San Jose Mercury News At first glance, I was skeptical of Jeremy C. Owens April 21st online commentary regarding Netflix increasing its monthly subscription rate [Biz Break: Netflix to increase subscription prices as streaming service hits new high]. Immediately I asked myself, had Netflix not learned its lesson after the Qwikster/DVD-by-mail debacle of 2011? To my surprise, I found myself agreeing with the decision made by Netflix. As both a loyal subscriber and professional online content producer, I know what it takes to create original content at a consistent and engaging level. I support the Los Gatos-based companys desire to continue releasing high quality Netflix original series such as House of Cards and Orange is the New Black at the budgets they deserve. Even at the new rate, monthly subscriptions would still cost less than the price of a movie theater ticket in major metropolitan cities or a new Blu-ray DVD. There is one caveat: Netflix needs to live up to its current track record of delivering high quality original content. The pressure is on, especially with the release of the second season of Orange is the New Black on June 6th . Maha Neouchy, Washington, D.C.