This document discusses how to effectively incorporate visuals into presentations. It notes that presentations engage audiences through audio and visual channels, with visuals being particularly impactful. The document recommends focusing presentations on either slides or documents alone rather than trying to combine the two. It also advises against simply reading bullet points verbatim and instead using visuals and speaking style to reinforce key points. Presenters are encouraged to use high-quality graphics that enhance the message rather than filler images or walls of text on slides. The overall goal discussed is to create presentations that are memorable through strong visual components.
10. A typical academic slide
• Lots of textually dense
bullets and long passages
• Repetitive points
(instead of reinforcing)
• Weak graphics,
subordinated to text
• Assembled as an
afterthought