WTFN presentation on branded content & formats
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During the past decade WTFN has emerged as one of Australias most creative and prolific independent content producers. Weve built a worldwide reputation for compelling story-telling that engages broadcast and online audiences with programs such Bondi Vet, The Living Room, Tony Robinsons Time Walks and the Logie-winning documentary Trishna and Krishna: The Quest for Separate Lives.
WTFN presentation on branded content & formats
- 2. = Visit WTFN.com.au to view our showreel
- 3. Multi-faceted Content Producer = About WTFN 12 Years Old Of鍖ces in Sydney, Melbourne, London, and LA
- 4. About WTFN = Producer of more than 30 original formats 150 episodes of television this year More than 200 hours of content
- 5. = Branded See our web site for more branded shows WTFN.com.au/branded
- 6. Factual =
- 8. Reality =
- 9. = Drama
- 10. = We work with all Networks Major Brands, including McDonalds, Coles, and Toyota Our Credentials Content is played around the world
- 12. = THE CHANGING FACE OF MEDIA Network commissioned shows Television Branded Content is heavily driven by Brands, Networks and Agencies
- 13. = New media brand opportunities across all screens Mobile & tablet online video viewing grew 100% globally in 2012 We are producing content for IPTV channels: Long form Short form Live shows Social media shows Huge opportunity for brands *Ooyala Global Video Index - 2012
- 14. = Social media formats Community driven, interactive experiences Facebook ad revenue grew 32% in 2012, set to rise Developing Facebook formats Personalised & social video/TV Monetise Facebook audience Integrate with e-commerce
- 15. = Original and creative Engages audience WTFN Content
- 17. = Documentary 20 Week production 5 weeks 鍖lming both in Australia and Japan Extensive liaison with Agency, Toyota, Foxtel and Nat Geo
- 18. = Branded shows Can be more than travel and lifestyle Reality series
- 19. = Branded shows Can be more than travel and lifestyle Reality series
- 22. = Formats & Opportunities Contact us for our latest formats
- 23. = Q & A
- 24. = Thank you Leave your business card so we can send you the full presentation For more info Wes Crook WTFN Head of Branded and Digital wcrook@wtfn.com.au 0400 462 287