Marketing Analytics Tools & Techniques
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Marketing Engineering - marriage of marketing science and statistical analysis. Various statistical applications for marketing discipline: FACTOR ANALYSIS CLUSTER ANALYSIS DISCRIMINANT ANALYSIS PERCEPTUAL MAPPING VALUE-BASED PRICING STRATEGY CONJOINT ANALYSIS SALES FORECAST USING BASS DIFFUSION MODEL LOGIT PROBABILITY PURCHASE MODEL ADBUDG ADVERTISING MODEL
Marketing Analytics Tools & Techniques
- 1. Thoughts on USOB Marketing Intelligence Process & Tools. SEGMENTATION P R O C E S S T O O L S DATA GATHERING NEEDS-BASED SEGMENT IDENTIFICATION SEGMENT DEFINITION (PROFILING) INTERNAL DIALOGS FACTOR ANALYSIS DISCRIMINANT ANALYSIS CONSUMER RESEARCH CLUSTER ANALYSIS PERCEPTUAL MAPPING STRATEGY FORMULATION POSITIONING ALIGNMENT WITH COROPORATE STRATEGY VALUE-BASED PRICING STRATEGY PRODUCT DEVELOPMENT TARGETING (CONVEYING POSITIONING CONCEPT) CONJOINT ANALYSIS TESTING SALES FORECAST USING BASS DIFFUSION MODEL I bring academic problem solving methodologies & wealth of marketing experience. LOGIT PROBABILITY PURCHASE MODEL ADBUDG ADVERTISING MODEL