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Wuhan Chinas new tourism company
��The Past, Present and Future��
Tour China with PPF
A firm dedicated to developing the minds of today on
how the past can be felt by the present.
Indulging oneself in the culture where the old sits with
the new.
? http://www.chinahighlights.com/wuhan/tours.htm the website that is the inspiration to this presentation.

? Experiencing and
enjoying a new culture.
? More tourist attending
local and ancient
festivals.
? Understanding history
and its importance.
Demonstrate the benefits
of studying abroad at the
University of Wuhan.
Higher tourism
percentages with
generations Y and Z
(those born after 1977).

An online and hands on tourism
program that will enhance the
curiosity and knowledge of the
younger generations.
The program will focus primarily on
the age group 15-35 while
engaging those tourist in the
history and culture of Wuhan. Also
encouraging high-school students
to travel abroad. The commercials
will focus on all of the
clientele, attracting any In our
targeted age group. Pamphlets
and brochures will be sent out to
all of the three age groups with
different emphases pertaining to
each.

Entering school in a whole new way
Showing generation Z the advantages of attending
a prestigious foreign University.

? Imagine a young college student from Brazil sitting on a bridge video chatting with her
mother back home. The camera is focused on her and her University of Wuhan
sweatshirt. They exchange a few words in Portuguese. No translation is given and they
blow each other a kiss and the commercial is focused on the mothers screen and the
daughter is showing her the winter filled lake around her in Wuhan.

The company is a privately owned tourism board that will representatives
from all over the world to help ensure diversity.

Benefits
? Allowing the company to
show the world the
wonders of Wuhan with a
detailed website that has
original professional
pictures.
? Allowing marketing plans
to skyrocket with todays
social media websites.
? Free publicity on sites
such as
Facebook, Instagram and
twitter.

? Many younger adults
cannot ��live�� without their
technology.
? Young adults are more
focused on the social
media than engaging
culture first hand.
? Traveling can be
expensive and as a young
adult money is not always
available therefore
holding many people back
from traveling.

Generations, Finances, Demographics, traditional values

? A vacation is a luxury, in this day and age many
vacations are cut short due to expenses.
? The marketing plan is focused on young people
because they are still open to new things. They
have not shut down their curiosity yet.
? Demographics, meaning different countries and
how they view vacations/tourism. Americans do
not vacation half as long as most Europeans do.
So it will be a struggle to help Americans see
enough of Wuhan in only a weeks time.
? One goal of the tourism company is that no family
will have an issue of affording a great trip through
our organization.

Affordable trips with great commercials
? It will be a budget minded website; keeping college students in mind.
? An office in Wuhan will be the hub for our tourist to venture to. There we
will have pricing on our travel packages, lists of local businesses we are
connected with and tourist professionals to answer all questions.
? Prices will never be over the top. Our targeted market age group will not
have expensive trips but will have extravagant trips with nothing spared.

SLUDGE
? Sludge management is an undergoing process that is today
still searching for its answer in many parts of China.
? As of August 2012 the Wuhan Municipal Government
approved the Wuhan Urban Environmental Improvement
Project to help slow the growth of the sludge and waste
water issue.
Sludge isn��t the only
environmental issue in
not just Wuhan but in
many areas of China.
Air pollution is
another issue they face.

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Wuhan, China

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