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Wvhetc Web20 Cummings

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John Cummings
John Cummings

This document discusses leveraging Web 2.0 technologies in higher education. It begins by explaining that Web 2.0 focuses on the web as a platform and emphasizes technologies that are extensible, use open standards, and blur the line between desktop and web. The document then provides some examples of how Web 2.0 could be used for system management, content enhancement and integration, and recruiting. Specifically, it describes how one university created a Facebook page that reached over 480 students with virtually no investment. Finally, the document encourages thinking creatively about how to utilize Web 2.0 technologies and features to create community and enhance content delivery and systems management.

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Leveraging Web 2.0 in Higher Education John Cummings University Portal Administrator Marshall University john.cummings@marshall.edu
What is Web 2.0 anyway? It’s all about the web as a platform
Explaining it to my wife....
Tomato, tomatoe • If it’s not branded Web 2.0, that doesn’t really mean anything • If it is branded Web 2.0, that doesn’t really mean anything Rather than focusing on the label, focus on the technologies available to solve your problems
Some names you might recognize
And some you may not.....
Trending and the blurry line....
Common thread among “web as a platform” apps and services Extensible (APIs, web services) “Generally” open standards based Continued blurring of the desktop line
OK.....So What?
Application Just a few quick ideas, and examples • System Management/Administration • Content enhancement, management, integration • Recruiting
Recruiting In 2007, it cost a four-year public University an average of $398 per a set of eyes to get their message in front of perspective students. In May 2008, we launched our “Marshall University Facebook” page. We did not advertise. We did not spend any money on the page other than the time it took to create it.
Wvhetc Web20 Cummings
Of our total fans (actively taken action to “pair” their profile with our page), 60% are in the “sweet spot” < 24yo. 481 Let’s conservatively assume that only 1/3 of those are even considering Marshall as a possible school 160 Even with that conservative number, we’ve gotten a $64,000 message out with essentially no investment
Web 2.0 enable current students as evangelists Marshall Recruitment Blog
Take the blog, and use it for CMS functionality Think creatively about the technology you deploy, and other ways that you can utilize its functionality Features, crisis management, etc.
Content Enhancement Easily enable video/screencasting to be added to courseware (YouTube) Create “community” in the classroom, via Twitter, Ning, etc. Build better content - think of the Syllabus example - Wiki style, with student contribution (PBWiki, Google Sites, etc.) Sharing mind-maps with Bubbl.us
Systems Management, Monitoring
Taking content that already exists, and “web enabling” it Services like “Feedity” and Dapper.net
Want to go further? Pipes (the Internet is, after all, a series of tubes)
QUESTIONS?

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Wvhetc Web20 Cummings

  • 1. Leveraging Web 2.0 in Higher Education John Cummings University Portal Administrator Marshall University john.cummings@marshall.edu
  • 2. What is Web 2.0 anyway? It’s all about the web as a platform
  • 3. Explaining it to my wife....
  • 4. Tomato, tomatoe • If it’s not branded Web 2.0, that doesn’t really mean anything • If it is branded Web 2.0, that doesn’t really mean anything Rather than focusing on the label, focus on the technologies available to solve your problems
  • 5. Some names you might recognize
  • 6. And some you may not.....
  • 7. Trending and the blurry line....
  • 8. Common thread among “web as a platform” apps and services Extensible (APIs, web services) “Generally” open standards based Continued blurring of the desktop line
  • 10. Application Just a few quick ideas, and examples • System Management/Administration • Content enhancement, management, integration • Recruiting
  • 11. Recruiting In 2007, it cost a four-year public University an average of $398 per a set of eyes to get their message in front of perspective students. In May 2008, we launched our “Marshall University Facebook” page. We did not advertise. We did not spend any money on the page other than the time it took to create it.
  • 13. Of our total fans (actively taken action to “pair” their profile with our page), 60% are in the “sweet spot” < 24yo. 481 Let’s conservatively assume that only 1/3 of those are even considering Marshall as a possible school 160 Even with that conservative number, we’ve gotten a $64,000 message out with essentially no investment
  • 14. Web 2.0 enable current students as evangelists Marshall Recruitment Blog
  • 15. Take the blog, and use it for CMS functionality Think creatively about the technology you deploy, and other ways that you can utilize its functionality Features, crisis management, etc.
  • 16. Content Enhancement Easily enable video/screencasting to be added to courseware (YouTube) Create “community” in the classroom, via Twitter, Ning, etc. Build better content - think of the Syllabus example - Wiki style, with student contribution (PBWiki, Google Sites, etc.) Sharing mind-maps with Bubbl.us
  • 18. Taking content that already exists, and “web enabling” it Services like “Feedity” and Dapper.net
  • 19. Want to go further? Pipes (the Internet is, after all, a series of tubes)