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Climate Witness in Action What is it and what can it offer you? Claire Carlton Manager  Climate Witness Programme WWF International [email_address] www.panda.org/climatewitness
Content Overview Content Examples
WWFs Mission WWF's mission is to stop the degradation of the planet's natural environment and to build a future in which  humans  live in harmony with nature ->  WWF is as much a people organisation as a nature organisation
Vision
Goals Provide a voice Engage people to take action Develop tools and resources Underpinned by current science
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From abstract to concrete
stories people can relate to
A panel of over 130 scientists volunteer to review the stories connected to science
 The Climate Witness programme is a wonderful step in the right direction, since only by understanding whats happening on the ground will we be in a position to help people adapt and build their resilience to climate change  Dr Alton Byers, Mountain Institute  People often recognise subtleties about whats happening that scientists who are looking at the longer-range and larger-scale changes just dont pick up. Yet these finer scale responses can be very important when thinking about impacts."   Dr Mike MacCracken, US Climate Institute    [Climate Witness] allows you to put a physical picture in peoples minds, rather than just a theoretical picture of what might happen. And I think that is a really important role to play. Dr Guy Midgley, South African National Biodiversity Institute
People taking action  Climate Witness in Action  is a tool to engage people around the world in sharing their stories about how climate change impacts them and what they are doing to take action towards solutions
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We have great content
Using Social Networking
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Video Belize Kenya Uganda Russia Bulgaria Australia Nepal Fiji Germany Japan India Norway Switzerland Spain UK US Italy Mexico Most video content on YouTube Broll material available  Video content from around the world:
Images A large collection of high quality images
Audio slideshows Using audio slideshows is another way to create engaging online content
Audio slideshows Miami Herald did something similar to illustrate a story they did on climate change impacts in Peru.
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Case Studies of Communications Successes
Three Approaches to Education & Awareness Public approach  -> public engagement,  education & awareness Community approach  -> resilience education Policy approach -> raising awareness
WWF Italy Encourage strong action by Italian Government at G8 Summit Japan, 2008   WWF partnered with largest agricultural farming association    Good media angle and 5 national TV news programmes broadcast CW story
WWF Japan Climate change most important issue of G8 summit  Japan 2008 Coincided with launch of scientific climate change report  Wide pick up of CW material by Japanese media during G8 Summit
WWF Central America Facilitate development of adaptation strategies for Mesoamerican Reef  Work closely with communities in Belize, Guatemala, Mexico, & Honduras.  Produced 4 videos. C Ws became climate change advocates.
Climate Witness
www.panda.org/climatewitness
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More Related Content

WWF Intl Climate Witness Greenaccord November2009

  • 1. Climate Witness in Action What is it and what can it offer you? Claire Carlton Manager Climate Witness Programme WWF International [email_address] www.panda.org/climatewitness
  • 3. WWFs Mission WWF's mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature -> WWF is as much a people organisation as a nature organisation
  • 5. Goals Provide a voice Engage people to take action Develop tools and resources Underpinned by current science
  • 6.
  • 7. From abstract to concrete
  • 8. stories people can relate to
  • 9. A panel of over 130 scientists volunteer to review the stories connected to science
  • 10. The Climate Witness programme is a wonderful step in the right direction, since only by understanding whats happening on the ground will we be in a position to help people adapt and build their resilience to climate change Dr Alton Byers, Mountain Institute People often recognise subtleties about whats happening that scientists who are looking at the longer-range and larger-scale changes just dont pick up. Yet these finer scale responses can be very important when thinking about impacts." Dr Mike MacCracken, US Climate Institute [Climate Witness] allows you to put a physical picture in peoples minds, rather than just a theoretical picture of what might happen. And I think that is a really important role to play. Dr Guy Midgley, South African National Biodiversity Institute
  • 11. People taking action Climate Witness in Action is a tool to engage people around the world in sharing their stories about how climate change impacts them and what they are doing to take action towards solutions
  • 12.
  • 13.
  • 14. We have great content
  • 16.
  • 17. Video Belize Kenya Uganda Russia Bulgaria Australia Nepal Fiji Germany Japan India Norway Switzerland Spain UK US Italy Mexico Most video content on YouTube Broll material available Video content from around the world:
  • 18. Images A large collection of high quality images
  • 19. Audio slideshows Using audio slideshows is another way to create engaging online content
  • 20. Audio slideshows Miami Herald did something similar to illustrate a story they did on climate change impacts in Peru.
  • 21.
  • 22. Case Studies of Communications Successes
  • 23. Three Approaches to Education & Awareness Public approach -> public engagement, education & awareness Community approach -> resilience education Policy approach -> raising awareness
  • 24. WWF Italy Encourage strong action by Italian Government at G8 Summit Japan, 2008 WWF partnered with largest agricultural farming association Good media angle and 5 national TV news programmes broadcast CW story
  • 25. WWF Japan Climate change most important issue of G8 summit Japan 2008 Coincided with launch of scientific climate change report Wide pick up of CW material by Japanese media during G8 Summit
  • 26. WWF Central America Facilitate development of adaptation strategies for Mesoamerican Reef Work closely with communities in Belize, Guatemala, Mexico, & Honduras. Produced 4 videos. C Ws became climate change advocates.
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Editor's Notes

  • #5: Develop material for those offices coordinating Earthhour events so they can include CW as a feature for the media. Case studies of media and events where CW have been used What was the objective? How did it happen? Who was involved? What were the outcomes? Links to all the material produced.
  • #7: Making climate change concrete. WWF does a great job at communicating the science of climate change, and WWF Climate Witness adds to our CC comms work by connecting the graphs, diagrams and models to real world examples of climate change impacts and the solutions people are engaged in .
  • #8: We can then connect the abstract concepts to real world and concrete examples of changes that are happening here and now. that way we give people something they can relate to
  • #9: It is an old adage in storytelling/writing/communications/news production that the story of an indiviudal can have a lot more power .the story of disaster often does not resonate with someone on the other side of the world until they can emotionally connect with an individual who is experiencing the impact first-hand.
  • #10: Dr Ove Hoegh_Guldberg with John Rumney
  • #12: 1 st phase of CW was about raising awareness about cc impacts on real people. 2 nd phase of CW continues to focus on awareness raising but with an added emphasis on action
  • #15: CW is very keen to support the CW work of WWF NOs/Pos by providing the tools that will allow you to create a CW project that is appropriate to your plans and strategies.
  • #34: My name is Vladilen Ivanovich Kavry. I live in a village called Vankarem, in the Chukotka region, located at the far eastern edge of Russia on the coast of the Chukchi Sea. Chukotka is an autonomous region, or Orkug . My people are Chukchi, and we speak our native language, Chukot, as well as Russian. I was born in 1966 and I have lived here all my life, where we hunt marine mammals and herd reindeer for our livelihood. There are about 200 people in my village and people have lived here for over one thousand years. We live surrounded by Artic wildlife and we are used to the frozen conditions, strong winds and ice storms. There are several thousand more people living in villages spread out along the coast.
  • #35: Penina Moce, 43, is married and has five children. The family live in Udu on Kabara Island in Fiji. She was nominated as a WWF climate witness at a village meeting in October 2004. "We have begun to notice that the fish and shellfish we used to be able to gather so easily are getting harder to find. "There also used to be colourful, live coral from the edge of the beach out to the reef. But now everything has gone white." The sea is slowly eroding the coastline
  • #36: My name is Katsuo Sasaki. I am a farmer and I have more than 40 years experience in growing rice. I am based in the Miyagi-prefecture, which is in the northern part of mainland Honshu, Japan. I have been growing organic rice for the last 12 years, aiming to secure the supply of healthy food. I have been experiencing a lot of changes that affect my farming activities, which I believe are due to climate change, especially in the last ten years. I am afraid that my farm will no longer be suitable for producing rice in next decades. The quality of rice is degradaing Miyagi is known as a high-quality rice producing area, but for the last ten years, the quality of rice has been degrading. When the summer temperature is high, the rice grains get opacified. Rice grains get amylum in summer through photonic synthesis, but when the warm spell prolongs in summer time, only 70 to 80% of amylum is produced which causes the rice grains to opacify. Opacified rice cannot be sold because of its poor quality. For the last ten years, most farmers around here, including myself, have been struggling with opacifying rice, and this year (2007), the prefectural government issued a guidance to put off the timing of planting so that the rice would ripen in autumn, when the temperature is lower. In other words, because of these changes in our climate, we have already come to the point that we actually need to adapt our farming practices to the new environment.
  • #37: My wife Linnea and I have been farming in the San Juan Islands for over 30 years. I grew up in a farming community in central California, and Linnea is a lifelong resident of the San Juan Islands. We are the proud parents of two daughters, both of whom helped with the farm work considerably before leaving for college. Our farm, a small-scale but intensive operation, is our sole source of income. We cultivate less than 5 acres but grow a huge variety of crops such as garlic, salad greens, raspberries, sweet corn, hot peppers, and much more. We sell our produce at a weekly farmers market. Observed Changes It is our understanding that the initial changes related to a rise in global temperatures may take the form of increasing variability and unpredictability of the weatheressentially a movement toward the extremes. These are the types of changes we are beginning to see. For example, during the past 3 years, we have had 2 years of drought followed by the second wettest fall on record. This was then followed by a very wet winter, an unusual and damaging snow storm, the wettest spring on record, and then a killing frost on March 28th of this year (2007). Though weather is always somewhat variable, these patterns are different than those we have witnessed during the past 3 decades or more.
  • #38: "My name is Rajabu Mohammed Soselo. I am 62 years old and have lived in Kunduchi for 42 years. I am married and a father of seven kids. My house is located about 200m from the current shoreline in Kunduchi, a coastal village located 18km north of Tanzanias capital Dar Es Salaam. Kunduchi is famous as a tourist destination because of the pristine sandy beaches. In the past I used to go out fishing with my own canoe. I currently do not own any fishing craft. Instead I buy fish from artisan fishers and sell them to consumers in Kunduchi and Dare Es Salaam. The profit accrued from this business is very small, but it is the main source of income to my family." A mosque and five residential houses washed away "As a fisherman I have always kept a close eye to the sea and the seashore. And what I have seen happening to the beach in Kunduchi is worrying me a lot. The beach is gradually being washed away. I think this is due to an increase in the strengths of headwater waves bouncing off the beaches. I have seen how the sea has advanced for about 200m in the last 50 years. The seashore is now much closer to my village, with dramatic consequences. For example, a mosque and five residential houses have been washed away by the sea over the years. These houses all belonged to families which I know very well. It has been a terrible experience for them. Similarly, the advancing sea has also destroyed an historic fish market that was constructed in mid 1970s.