Location aware Web Applications
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The document discusses the rise of location-aware web applications and how they are changing how people use and share information online by incorporating a user's physical location. It explores how technologies like GPS, IP location services, and location data from mobile devices allows applications to tailor information and connections to a user's precise location. Examples of early location-aware applications are also provided to illustrate how location is enhancing social media, maps, reminders, and recommendations.
Location aware Web Applications
- 1. Location aware web applications Iamhere!! Subramanyan Murali Yahoo! India
- 2. The three most important factors in buying a home are, location, location, location! Loca%onawareWebapplica%ons 2
- 3. Web ≒ History has shown us that Distance is irrelevant over the web ≒ Internet users historically preferred anonymity ≒ Blogging and User generated content started off sharing Loca%onawareWebapplica%ons 3
- 4. I can tell where you are ≒ Global positioning devices GPS enable mobiles, Iphone Car navigation systems ≒ Web based map services Yahoo! Maps Google Maps MSN live ≒ Geo IP ≒ Cell Tower signaling Loca%onawareWebapplica%ons 4
- 5. Location data is important ≒ People relate to the place they are in ≒ Take comfort in knowing things around them Driving directions, bus routes Hospitals, ATMs, Bank, Hotel, Malls ≒ You socialize with people around you Friends and Relatives, Car pools Door to door services Loca%onawareWebapplica%ons 5
- 6. 2008 and mapping ≒ Wired magazine listed out top 10 location aware apps in 2008 ≒ Trendwatching called it MapMania ≒ Iphone enabled many location aware apps ≒ Techradar said Social networking goes location aware Loca%onawareWebapplica%ons 6
- 7. Socially relevant ≒ Social networking takes a whole new meaning ≒ Application can present more relevant information ≒ Connections are meaningful and sticky ≒ Information is more relevant ≒ New dimension to tagging Loca%onawareWebapplica%ons 7
- 8. Socially relevant Loca%onstore Webapps Loca%ondata aggrega%on Loca%ondata Friends SocialApps Worldwideweb MobileDevices Loca%onservices Loca%onawareWebapplica%ons 8
- 9. Socially relevant ≒ Historically, Social Apps have been time centric. Adding location makes it even more relevant ≒ Ads can be targeted better ≒ The widespread deployment of sensing technologies will make location-aware applications part of everyday life Loca%onawareWebapplica%ons 9
- 10. What developers have today ≒ Map Services Presentation platforms ≒ Yahoo! Ajax API ≒ Google Ajax API Data services ≒ Yahoo! Geo Planet APIs ≒ Geo-coders ≒ Real time traffic servers ≒ Fire Eagle location store ≒ Google Routing service Loca%onawareWebapplica%ons 10
- 11. What developers have today ≒ Where on Earth Ids (WOID) ≒ Platforms Android Mobile platform iPhone Face book social apps platform ≒ Hardware GPS enabled phones Car GPS systems Loca%onawareWebapplica%ons 11
- 13. Look further ≒ Your network responds to your location Network uses the right proxies automatically ≒ Locate misplaced items Dog collars Track your packages ≒ Location and travel aware Calendar applications ≒ Location aware Alarms and reminders Loca%onawareWebapplica%ons 13
- 14. Look further ≒ Automatic Restaurant and hotel recommendations ≒ Social connections in your neighborhood ≒ Meet up people ≒ Predict travel patterns and make intelligent recommendations Loca%onawareWebapplica%ons 14
- 15. Use cases ≒ Look at Friends on Fire Face book App Fire Eagle Backend ≒ Socialight Location aware mobile application ≒ iNap Travel alarm ≒ Whrrl Social Mapping service iNap Loca%onawareWebapplica%ons 15