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This document discusses factors that influence emotional connections between brands and consumers, including perceived benefits like fulfilling needs, incentives for trying brands, social influence, affordability, and functionality.
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w . w. w. era
- 1. WWW. ERA Process of emotional connection between brand-consumer Why is good for me? What will do for me? What is doing for sharing? Why should I try? It works! What incentive if I try? Fit my budget! What other people think? Has Functionality!