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X dynamic(action plan pp)

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The document discusses a lab's planning process to improve collaboration between marketing and sales departments. It focuses on reviewing key performance indicators and action plans to better serve customers. The lab aims to standardize reporting, introduce customer priorities, test customer events, and conduct competitive benchmarking to ensure continuous improvement.

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X-FERTILIZATION INTERNATIONAL LAB DAY 2 HOW DO WE DO IT?... AND WHY DOES IT WORK? (THE 5 MAGIC VERBS) Planning Focus in assortment as an structural improvement for the baseline Agree all the key indicators of business between marketing & sales at the annual plan Focus in action: Review meetings with shared kpis to work on solutions and dont expend time in diagnose agreements
X-FERTILIZATION INTERNATIONAL LAB DAY 2 HOW DO WE DO IT?... AND WHY DOES IT WORK? (THE 5 MAGIC VERBS) Selling Holland pre check with some costumers the proposal of innovation
X-FERTILIZATION INTERNATIONAL LAB DAY 2 HOW DO WE DO IT?... AND WHY DOES IT WORK? (THE 5 MAGIC VERBS) Influencing
X-FERTILIZATION INTERNATIONAL LAB DAY 2 HOW DO WE DO IT?... AND WHY DOES IT WORK? (THE 5 MAGIC VERBS) Negotiating
X-FERTILIZATION INTERNATIONAL LAB DAY 2 HOW DO WE DO IT?... AND WHY DOES IT WORK? (THE 5 MAGIC VERBS) Performing
X-FERTILIZATION INTERNATIONAL LAB DAY 2 WHAT COULD WE DO BETTER?
X-FERTILIZATION INTERNATIONAL LAB DAY 2 AFTER WHAT WE HAVE LEARNED WHAT COULD WE DO BETTER ? TARGET ACTIONS RESOURCES & REPONSIBLES TIMINGS KPIS Improve the link between the KAM & PoS force Standardize reporting by customer minimum fortnightly Introduce priorities in PoS by customer Sales comitee Jan 2011 Customer events / trainings Test customer events/trainings adapted to our culinary vision Jul 2011 Stressed the competitive benchmarking Introduce diferent ways of benchmark analysis with the correct frequency to guaranty the continous improvement Dec 2010

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X dynamic(action plan pp)

  • 1. X-FERTILIZATION INTERNATIONAL LAB DAY 2 HOW DO WE DO IT?... AND WHY DOES IT WORK? (THE 5 MAGIC VERBS) Planning Focus in assortment as an structural improvement for the baseline Agree all the key indicators of business between marketing & sales at the annual plan Focus in action: Review meetings with shared kpis to work on solutions and dont expend time in diagnose agreements
  • 2. X-FERTILIZATION INTERNATIONAL LAB DAY 2 HOW DO WE DO IT?... AND WHY DOES IT WORK? (THE 5 MAGIC VERBS) Selling Holland pre check with some costumers the proposal of innovation
  • 3. X-FERTILIZATION INTERNATIONAL LAB DAY 2 HOW DO WE DO IT?... AND WHY DOES IT WORK? (THE 5 MAGIC VERBS) Influencing
  • 4. X-FERTILIZATION INTERNATIONAL LAB DAY 2 HOW DO WE DO IT?... AND WHY DOES IT WORK? (THE 5 MAGIC VERBS) Negotiating
  • 5. X-FERTILIZATION INTERNATIONAL LAB DAY 2 HOW DO WE DO IT?... AND WHY DOES IT WORK? (THE 5 MAGIC VERBS) Performing
  • 6. X-FERTILIZATION INTERNATIONAL LAB DAY 2 WHAT COULD WE DO BETTER?
  • 7. X-FERTILIZATION INTERNATIONAL LAB DAY 2 AFTER WHAT WE HAVE LEARNED WHAT COULD WE DO BETTER ? TARGET ACTIONS RESOURCES & REPONSIBLES TIMINGS KPIS Improve the link between the KAM & PoS force Standardize reporting by customer minimum fortnightly Introduce priorities in PoS by customer Sales comitee Jan 2011 Customer events / trainings Test customer events/trainings adapted to our culinary vision Jul 2011 Stressed the competitive benchmarking Introduce diferent ways of benchmark analysis with the correct frequency to guaranty the continous improvement Dec 2010