XDS Project - SKEEPER
The first mission of Venus Colombiana was to commercialize in Colombia the products that Plasticaucho Industrial S.A produced in Ecuador. Nowadays, the company commercializes and produces most of the products for the Plasticaucho Group who recently changed its trading name to Plasticaucho Colombia, seeking greater alignment with the other corporate companies. For over 80 years growing Latin American families have put their trust in Plasticaucho and all their brands. Their solid background and growing manufacturing capabilities has allowed them the opportunity to search for new horizons... The U.S. market! Plasticaucho came to XDS Marketing to create a collaborative partnership for the development of their new brand SKEEPER. SKEEPER comes to our company as a brand without history, without a surname .... without positioning. Just as a name. By its name and impact, a project was born. The intent, to develop a children’s brand with an international profile for the United States market. XDS Marketing took the lead role in developing its brand concept, identity, image, logo, structure, and product collections to name a few. Our ongoing efforts to create and develop a brand that is picture perfect and ready for the U.S. market has been our goal since the initiation of this project. This brand creates a new story for Plasticaucho Colombia and we welcome you to join us in this exciting journey as we launch SKEEPER in 2015.
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XDS Project - SKEEPER
- 1. © Copyright 2014, SKEEPER is a registered trademark Of Venus Colombiana S.A. DBA PlasGcaucho Colombia. InformaGon is ConfidenGal and Proprietary ofXDS MarkeGng, Corp. ®
- 2. © Copyright 2014, SKEEPER is a registered trademark Of Venus Colombiana S.A. DBA PlasGcaucho Colombia. InformaGon is ConfidenGal and Proprietary ofXDS MarkeGng, Corp. ® About the Brand…
- 3. The first mission of Venus Colombiana was to commercialize in Colombia the products that PlasGcaucho Industrial S.A produced in Ecuador. Nowadays, the company commercializes and produces most of the products for the PlasGcaucho Group who recently changed its trading name to PlasGcaucho Colombia, seeking greater alignment with the other corporate companies. PlasGcaucho Colombia and PlasGcaucho Peru subsidiaries are created. This iniGates the commercializaGon and markeGng of products across LaGn-‐American. A new era for PlasGcaucho Group has begun… First brand, VENUS brand is registered before the Ecuadorian state. About PlasGcaucho Colombia Their founder Mr. Jose Tapia Filometor Cuesta determines the orientaGon of the company and began to manufacture rubber footwear. During the following years he created service centers in the ciGes of Guayaquil, Quito, Cuenca, Ambato and Santo Domingo de los Tsáchilas. © Copyright 2014, SKEEPER is a registered trademark Of Venus Colombiana S.A. DBA PlasGcaucho Colombia. InformaGon is ConfidenGal and Proprietary ofXDS MarkeGng, Corp.
- 4. The beginning… Skeeper comes to our company as a brand without history, without a surname .... without posiGoning . Just as a name. By its name and impact, a project was born. The intent, to develop a children’s brand with an internaGonal profile for the United States market. This brand creates a new story for PlasGcaucho Colombia. Concept Today PlasGcaucho Colombia embarks on a new journey and into new horizons with the iniGaGve to target the U.S. market. From concept to compleGon XDS MarkeGng creates a new brand that has an idenGty and purpose of its own in all its forms for PlasGcaucho Colombia. Our years of experience and new technologies have allowed us to we create every brand, every collecGon, every product with an in-‐depth knowledge and understanding in the industry. With the current capacity of over 10,000 shoes manufactured monthly, you can trust that nobody knows more about shoes than PlasGcaucho Colombia. We are with you for every step in every stage of your life. For over 80 years, growing families have put their trust in PlasGcaucho and all their brands. “We know every step, and every shoe, is as important as the next. And we'll be there for your child's first step and each one acer with an unbeatable selecGon of styles and technologies. It's a choice you'll make with confidence.” © Copyright 2014, SKEEPER is a registered trademark Of Venus Colombiana S.A. DBA PlasGcaucho Colombia. InformaGon is ConfidenGal and Proprietary ofXDS MarkeGng, Corp. ® ®
- 5. Our Concept Color management and the impact is has in children’s lives is essenGal. That’s why it’s our priority to understand it, as color expresses important denotaGons of ones character. Children learn, grow and express through color, even into adulthood. accompanies a child through its most memorable stages of life, from infants to juniors and allows them to express through design and color. We understand the significance of every step. As a BRAND our mission is to acconmpany growing families through their many stages of life, by providing the right shoe that is versaGle, comfortable and fun. The brand DeterminaGon & Desire CreaGvity & InnovaGon Happiness & Energy Nature & Growth Stability & Truth Independence & Wisdom © Copyright 2014, SKEEPER is a registered trademark Of Venus Colombiana S.A. DBA PlasGcaucho Colombia. InformaGon is ConfidenGal and Proprietary ofXDS MarkeGng, Corp. ®
- 6. Our Stages define fit. We integrated the footprints as an ICON disGncGon between size groups that represents commitment and accompaniment at different stages of the child’s life. It manifests it self as a signal steps that transcends and transforms the environment in which a child is in conGnued associaGon with, that denotes movement, exploraGon, curiosity, learning, direcGon, and GOALS. Stages © Copyright 2014, SKEEPER is a registered trademark Of Venus Colombiana S.A. DBA PlasGcaucho Colombia. InformaGon is ConfidenGal and Proprietary ofXDS MarkeGng, Corp. INFANTS -‐ TODDLERS KIDS JUNIORS ® ® ®
- 7. Join us… © Copyright 2014, SKEEPER is a registered trademark Of Venus Colombiana S.A. DBA PlasGcaucho Colombia. InformaGon is ConfidenGal and Proprietary ofXDS MarkeGng, Corp. ® By XDS MarkeGng has taken the lead role in developing its brand concept, idenGty, image, logo, structure, and product collecGons to name a few. Our ongoing efforts to create and develop a brand that is picture perfect and ready for the U.S. market has been our goal since the iniGaGon of this project. This brand creates a new story for PlasGcaucho Colombia and we welcome you to join us in this exciGng journey as we launch SKEEPER in 2015.