Xister2012 - carlo sebastiani
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This document summarizes the work of xister, a creative agency in Italy with 80 employees and over 5 million euro in annual turnover. It has delivered high-quality communication services across media for brands since 2002. The agency uses technology as a tool and for inspiration in its work. The document provides examples of branded content and campaigns the agency has created for clients in various industries like automotive, food, and beverage.
Xister2012 - carlo sebastiani
- 1. 2012
- 2. manifesto xister is a creative agency. 80 people in Rome and Milan, an over 5 million euro turnover Since 2002 weve been delivering last year, over 40 accounts in high-quality communication the last 2 years. services, where cultural and behavioural elements give life to And a network of side projects stories around brands. and fellow players, helping us to push the boundaries of our No matter the media. work always a little bit further. Across media. Come and look at what we HAve Using technology as a commodity done so far. and a frame of inspiration. Enjoy.
- 3. brands
- 5. jeep people An everlasting community reunion where Jeeps enthusiasts can find engaging content on all of the 4x4 legendary brands special events. KEYWORDS: ENGAGEMENT / EVENTS / BRANDED CONTENT MEDIA: WEB / SOCIAL AWARDS: NC DIGITAL AWARDs 2012-BRANDED CONTENT CATEGORY-GOLD AWARD IAB MIXX 2012 - BRANDED CONTENT - BRONZE AWARD ADCI 2012 - BRANDED CONTENT - BRONZE AWARD view project
- 8. the moleskine orchestra The visionary British artist Felix Thorn was asked to build music-making sculptures that combine Moleskine objects with musical instrument parts. KEYWORDS: BRANDED CONTENT / CULTURAL COMMUNICATION MEDIA: AMBIENT / WEB / MOBILE / SOCIAL view project
- 13. honda integra The brand new revolutionary Honda Integra launches its challenge to the old fashioned way of moving on two wheels. KEYWORDS: ATL / PRINT / PHOTOGRAPHY MEDIA: OOH / PRINT / TV / RADIO / WEB view project
- 14. Nuovo Honda Integra. Il resto 竪 preistoria.
- 16. the j challenge An across markets advert game, mainly based on social networks, supported the launch of Jeeps latest creative International platform Never Adapt. KEYWORDS: ENGAGEMENT / GAMIFICATION / CHALLENGE media: WEB / SOCIAL AWARDS: INTERNET MEDIA KEY 2012 - BEST INTEGRATED CAMPAIGN view project
- 18. sughi freschi Giovanni Rana The launch of the new range of Giovanni Rana Fresh Sauces was supported by a web strategy featuring a web spot, an original cooking tutorial and an on-demand content web site. KEYWORDS: STRATEGY / BRANDED CONTENT / INTERFACE DESIGN MEDIA: WEB / SOCIAL view project
- 21. birra peroni social media A fun-oriented social assets management THat enforces the beer Lovers loyalty to Peroni. KEYWORDS: BRAND AWARENESS / CONVERSATION / FUN MEDIA: SOCIAL view project
- 25. premio terna Building brand reputation through a cultural project that invests on contemporary art as a means to encourage the diffusion ofyoung artists energy. KEYWORDS: DESIGN / ART / TECHNOLOGY / USER EXPERIENCE media: PRINT / WEB / SOCIAL / MOBILE AWARDS: RELEASE 2011 -INTERACTIVE KEY AWARD - MEDIA AND EDUCATIONAL view project
- 30. gente del fud The first social food network where the best food bloggers write about italian local products and producers excellences. KEYWORDS: GEOLOCALIZATION / CULTURAL / BLOGGER ENGAGEMENT MEDIA: WEB / SOCIAL / EVENTS view project
- 33. nastro azzurro website The SAY YES philosophy lives on the new Nastro Azzurro OfficIal Website where all the brand activities lead to. KEYWORDS: BRAND AWARENESS / PRODUCT WEBSITE / CULTURAL COMMUNICATION MEDIA: WEB / SOCIAL view project
- 36. honda moto italia The new Honda Moto Italia official website leads a regenerating process of the brandS digital strategies including social networks. KEYWORDS: BRAND AWARENESS / PRODUCT WEBSITE / USER EXPERIENCE MEDIA: WEB / SOCIAL launch website
- 40. the hunger games A steam punk atmosphere welcomes the challengers of The Hunger Games, the latest global blockbuster based on Suzanne Collins novel. KEYWORDS: ENGAGEMENT / GAMIFICATION / STRATEGY MEDIA: WEB / SOCIAL view project
- 43. tutto inizia da zero属 A photographic online contest that rewards users inspirations with a week in New York. Cafe Zeros original tips help users to find the way to inspiration. The online contest was supported by a social network campaign, including facebook ads and focused posting plan, that landed on the contest page of cafezero.it.. KEYWORDS: ENGAGEMENT / GAMIFICATION / BEHAVIOURAL MKTG MEDIA: WEB / SOCIAL launch website
- 47. thank you.