XL Recordings
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XL Recordings was founded in 1989 by Richard Russell, Tim Palmer, and Nick Halkes to release rave and dance music as an offshoot of Beggars Banquet Records. While originally focusing on dance music, XL Recordings now releases music across all genres and helps independent artists gain recognition through social media promotion. For a solo singer, XL Recordings could provide promotion benefits but may be better suited to bands given its history of working with multiple artists.
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XL Recordings was founded in 1989 by Richard Russell, Tim Palmer, and Nick Halkes to release rave and dance music. Originally an offshoot of Beggars Banquet, it later expanded its genres after signing The Prodigy. XL aims to break new artists and works independently, releasing around six albums per year with an "anti-business" philosophy that gives artists control and views projects from their perspective.Xl recordings analysis
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- It first discusses why the artist would not be a good fit for Fueled By Ramen and instead proposes the smaller label Big Beat Records.
- Big Beat Records is outlined as an American record label owned by Warner Music Group that started in 1987 and helped launch careers in underground dance music. It is known for artists like Knife Party, Martin Solveig, Icona Pop, and Skrillex.
- Product distribution methods like CDs, concerts, and social media are discussed. Specific festival appearances by Knife Party and Skrillex are also mentioned.1950s 80s and piracy
1950s 80s and piracyMaryamMedia
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Music downloading allows access to music that is no longer commercially available. While some argue it reduces sales, others note it can promote discovery and fandom that carries over to legal purchases later. In the 1980s, genres like pop, disco and new wave were popular. Rock continued alongside emerging genres like new wave and glam metal. Hip hop also rose in popularity in the 1980s, especially later in the decade during the golden age of hip hop. Popular artists of the decade included Michael Jackson, Whitney Houston, and Guns N' Roses.1950s 80s and piracy
1950s 80s and piracyanisaosman1
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Music downloading allows access to music that is no longer commercially available. While music downloading does create devoted music fans, it also negatively impacts the music industry and artists. In the 1980s, genres like pop, dance music and new wave grew in popularity. Rock music also enjoyed widespread popularity, while subgenres like new wave, soft rock and glam metal developed devoted followings. Hip hop and R&B also rose in popularity, especially in urban areas. Music technology advanced with the emergence of compact discs, but vinyl records and cassette tapes remained common. Some top artists of the decade included Michael Jackson, Whitney Houston, and Guns N' Roses.Cape Cod Kwassa Kwassa![1]![Cape Cod Kwassa Kwassa![1]](https://cdn.slidesharecdn.com/ss_thumbnails/capecodkwassakwassa1-100402145620-phpapp01-thumbnail.jpg?width=560&fit=bounds)
Cape Cod Kwassa Kwassa![1]hurtwoodhousemedia
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The document discusses marketing strategies for a new band signed to XL recordings. It outlines the band's target audience as young adults interested in music and culture. It also describes qualities the band wants to promote, including youthfulness, sexual magnetism, and quirkiness to appeal to their target demographic. Finally, it explains how the band's posters, album, and music video work together holistically to promote the band and their new album.Cape Cod Kwassa Kwassa![1]![Cape Cod Kwassa Kwassa![1]](https://cdn.slidesharecdn.com/ss_thumbnails/capecodkwassakwassa1-100402145215-phpapp01-thumbnail.jpg?width=560&fit=bounds)
Cape Cod Kwassa Kwassa![1]hurtwoodhousemedia
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The document discusses marketing strategies for a new band signed to XL recordings. It outlines the band's target audience as youth who listen to radio stations like Radio 1 and read magazines like NME. It also describes qualities the band wants to promote, including youthfulness, sexual magnetism, and quirkiness to appeal to their target fans. Finally, it explains how the band's poster, album, and music video work together holistically to promote the band and their new album.Major and minor record labels
Major and minor record labels008464
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Top Dawg Entertainment is an independent hip hop record label founded in 2004 that signs artists like Kendrick Lamar, Jay Rock, and SZA. Universal Music Group is one of the "Big Three" major record labels worth $17 billion that signs mainstream artists like The 1975, Madonna, and Drake. While major labels have greater resources to market artists, minor labels like TDE provide more support over the long-term to help build an artist's career.More from Sumaiya Khatun (9)
How did you use media technologies in the research, planning, construction an...
How did you use media technologies in the research, planning, construction an...Sumaiya Khatun
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The document discusses the various media technologies used at different stages of a music video production project. At the research stage, YouTube was used to find inspiration from other music videos and Google was used for image searches. Weebly and Wix were platforms used to build websites, and WhatsApp, Google Docs, and iPhone apps were utilized for planning and organizing. A Canon camera and Final Cut Pro were the main tools for production. SurveyMonkey and various presentation platforms were employed for evaluation.How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?Sumaiya Khatun
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- For their final product, the student created a music video, digipak, and website to promote the artist Yuna and her song "Broke Her" about love, relationships, and heartbreak.
- The digipak uses pink and red colors to symbolize romance but also uses black to create intrigue and represent the darkness in the relationship.
- The simple website focuses on social media promotion over the actual site. It includes pages for news, tour dates, and photos of the artist.
- The digipak and music video relate through using images taken on the black set and editing them with effects like in the video. The website also connects through continuing the color theme across products.How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?Sumaiya Khatun
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- The student created a music video, digipak, and website to promote the artist Yuna and her song "Broke Her".
- For the digipak, they used pink and red colors to symbolize romance but also included black to represent darkness and create intrigue.
- The website was kept simple with the focus on social media promotion rather than the site itself. It included pages for news, tours, and merchandise to engage fans.Audience research
Audience researchSumaiya Khatun
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The document discusses the results of an audience research survey conducted to inform the production of a music video. The survey found that the target audience is primarily female ages 17, who enjoy pop music genres. Most respondents watch music videos on YouTube and prefer music videos that have narrative plots depicted through cinematography. While most liked the proposed narrative idea, some found it confusing. Respondents felt the chosen song "Broke Her" by Yuna would suit the narrative. They provided additional ideas to consider for the music video.Music Video Pitch
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The music video pitch proposes a pop song by the artist "Havana" exploring the relationship between two main characters, one boy and one girl. It will have scenes of the characters interacting in a performance hall and black box, as well as arguing in different locations like a park or house. The narrative revolves around love and heartbreak. It will feature six characters total dressed in high fashion and use lighting, colors and cinematography to represent the different couples. The target audience is males and females ages 17-24 who can relate to experiences of love and relationships.Media Evaluation - Question Five
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The document discusses audience feedback received after screening a film called "Outcast." Respondents ages 15-18 enjoyed the film's narrative and provided generally positive feedback via email. Over the next few slides, screenshots of the email feedback will be presented which the filmmaker was pleased with overall.
Different Sounds in Media
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This document defines and describes different types of sounds that can be used in media. It discusses diegetic sound that characters can hear on screen, non-diegetic sound that only the audience can hear, and nonsimultaneous sound from earlier in the story. It also covers synchronous sound matched to on-screen action, postsynchronization dubbing adding sound after filming, sound perspective relating to volume and distance, and sound bridges carrying sound over visual transitions. Voice overs and sonic flashbacks involving sound from previous scenes are also defined.Different Editing Techniques in Media
Different Editing Techniques in MediaSumaiya Khatun
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Different editing techniques in media are described in three sentences or less:
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XL Recordings
- 2. Basic Facts about XL Recordings • They launched in 1989 • The label was founded by Richard Russell, Tim Palmer, Nick Halkes • Originally started up to release rave and dance music and as a offshoot of Beggars Banquet records’ more commercial dance label called Citybeat • Although the label originally started out as a label for dance and rave music, it has changed over the years and now releases music from all genres
- 3. Examples of bands that are signed to them...
- 4. Would they be suited to your artist and why? I think to an extent XL Recordings would be suited for our artist. The reason for this is because, as they help independent artists get recognition it is very useful to us. For instance, through their social media pages such as Twitter they can promote our artists music, which would be shared to all their followers who will be able to share it with others. However, from my research I found that they commonly work with bands whereas for our music video we only have one singer.