This time last year we were approached by the man behind one of the biggest brands in the world. He had a number of complicated challenges to overcome. Despite running an international organisation, he had failed to adapt to the digital age and was struggling to meet the demands of an ever-growing, increasingly demanding customer base. Further complicating matters, having not appeared in public for many years, many consumers had started to question his existence and rival operations were taking credit for his organization's work. He turned to Incite looking for solutions to his problems. Here's how we helped Mr Claus