XO Communications struggled to find accurate prospect data from outdated contact databases. With LinkedIn Sales Navigator, the sales team can access up-to-date prospect information and insights into their professional lives, helping build a clearer picture of prospects' wants and needs. Prospects are more receptive to meeting requests through InMail than email, resulting in more opportunities for XO Communications.
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XO-LinkedIn Success
1. XO Communications Finds More Opportunities with LinkedIn
Sales Navigator
LinkedIn Corporation Sales Solutions 1
Challenge: Struggled to find accurate prospect
data in contact databases that were not user-
updated
Solution: With Sales Navigator, the sales team
can find up-to-date information and get better
insight into their prospects professional lives
LinkedIn helps build a clearer picture of a
prospects wants and needs, giving sales reps
the foundation for a first conversation
Prospects are more receptive to meeting
requests sent through InMail than via email,
resulting in more opportunities
Ability to set follow-up time and reminders for
Saved Searches ensures prompt
communication with prospects
Our sales reps rave about how their prospects actually respond to
them on LinkedIn, where an email would likely be ignored.
- Ronan Keane, Social Media Marketing Manager, XO
Communications
XO Communications is a
leading nationwide
provider of advanced IP
communications,
managed network and IT
infrastructure services
for business, large
enterprise and wholesale
customers.