XR in social & shopping experiences

Sep 13, 20182 likes347 views

Watch it from youtube https://youtu.be/pGly5VVeG0s?t=578 XR technologies are changing the way we communicate and consume. These slides will share my knowledge on current and future virtual technologies while exploring the pros and cons of them. What kind of things can we soon experience remotely which weren’t even possible just two years ago? What are virtual persons and how do they differ from avatars? How can we use VR for good? This speech is also for you if you are interested in the commercial opportunities of XR.

VR/AR/XR – Socializing and
shopping in extended realities
13.09.2018 Krista JänttiImage credit: Netflix Series Altered Carbon

Krista Jäntti
Lead UX Designer
@kristatuulia
Who am I?

Industrial
design
Training
& Simulation
Immersive
Entertainment
Architecture
& Engineering
Over 700 partnering requests from our industry verticals
Varjo is positioned to own the underserved professional VR market

Immersive Computing Spectrum
Real Reality
Augmented
Reality (AR)
Virtual Reality
(VR)
Real World
Computer-generated
Mixed Reality (MR)
Extended Realities / Immersive Technologies (XR)
Image modified from: Google Immersive Computing Spectrum

“XR will change completely the way consumers shop today”
-Krista
Image credits: ‘Hyper-Reality’ by Keiichi Matsuda
XR in Commercial Experiences

XR in Commercial Experiences
● Shopping experiences will transfer from the 2D
to the 3D
● Online shopping has become more popular than
visiting physical stores.
● XR is just a way to level up that experience

Forecast augmented (AR) and virtual reality (VR) market size
worldwide from 2016 to 2022 (in billion U.S. dollars)
Image credits: Statista

Face Tracking
Video credits: Krista Jäntti
A computer vision technology which tracks facial features in real-time

XR in Commercial Experiences
Eyeglasses virtual try-on
GlassOn app by SK-GLOBAL

Straight from the ad to virtual try-on
Image credits: TechCrunch
XR in Commercial Experiences

Nike Air max virtual try-on
Video by Vyking.io
XR in Commercial Experiences

Jewellery virtual try-on
mirrAR app by StyleDotMe
XR in Commercial Experiences

Tattoo virtual try-on
InkHunter app
XR in Commercial Experiences

Makeup virtual try-on
Video by Jake Barros representing Makeup Genius app by L'Oréal
XR in Commercial Experiences

Sofa virtual try-on
Video from Youtube by IKEA
XR in Commercial Experiences

Virtual sizing models
The Dressing Room app by Gap
XR in Commercial Experiences

Zozosuit, 1 million orders in 6 months
Image credits Zozo
XR in Commercial Experiences

● AR gives meaningful engagement: 3D try-on
without leaving your home
● AR gives content that resonates: sharing grows
on social media feeds
XR in Commercial Experiences

Audi VR Experience
Video from Youtube by ZeroLight
XR in Commercial Experiences

Real Estate virtual tour
Video from Youtube by 8yolkstudio
XR in Commercial Experiences

Image credits Sami Heinonen / Netfreak
Boat virtual try-on
XR in Commercial Experiences

Video credits: @tunit_zero
VR is good at buying & trying things that don’t
necessarily even exist yet
Image from StockSnap.io
XR in Commercial Experiences

Image credit: Michael Dempsey
Virtual Presence

Image credit: @lilmiquela
Virtual Presence
@lilmiquela, 1.3 million followers on the Instagram

VTubing?
Human is transformed to a virtual Youtube
character, usually anime girl, for video
logging purpose.
Virtual Presence
Image credits: Panora Virtual reality Japan

It has become a popular entertainment to
watch virtual character in virtual space to play
a virtual reality game
Virtual Presence

VTuber A.I. Kizuna: 2.1 million subscribers
Video from Youtube by A.I.Channel
Virtual Presence

Image from StockSnap.io
On average, every day more than 8 million people fly (source)
Virtual Presence

Me & Anna at BigScreen. Image credits Krista Jäntti
VR meeting culture is still young. There is no etiquette or
rules for VR meetings
Virtual Presence

Telexistence via robotic avatars
Image credit XPRIZE
Virtual Presence

Video credit Telexistence Inc
Telexistence via robotic avatars
Virtual Presence

Image credits Dreamstime
Virtual Presence

Video credits: @tunit_zero
VR as Empathy Machine
Shared social experiences

VR as Empathy Machine
Memories in VR form in the same way
as we form memories in real life.
We access those memories as things we
participated in, not as things what we saw.
Image credits Pixabay
VR as Empathy Machine

VR as Empathy Machine
‘Empathy is the process; not the outcome’
-Ainsley Sutherland
Image credits Pixabay

Thank you!
@kristatuulia
linkedin.com/in/kristajantti
Video credits: Pixabay

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XR in social & shopping experiences

1. VR/AR/XR – Socializing and shopping in extended realities 13.09.2018 Krista JänttiImage credit: Netflix Series Altered Carbon

2. Krista Jäntti Lead UX Designer @kristatuulia Who am I?

4. Industrial design Training & Simulation Immersive Entertainment Architecture & Engineering Over 700 partnering requests from our industry verticals Varjo is positioned to own the underserved professional VR market

5. Immersive Computing Spectrum Real Reality Augmented Reality (AR) Virtual Reality (VR) Real World Computer-generated Mixed Reality (MR) Extended Realities / Immersive Technologies (XR) Image modified from: Google Immersive Computing Spectrum

6. “XR will change completely the way consumers shop today” -Krista Image credits: ‘Hyper-Reality’ by Keiichi Matsuda XR in Commercial Experiences

7. XR in Commercial Experiences ● Shopping experiences will transfer from the 2D to the 3D ● Online shopping has become more popular than visiting physical stores. ● XR is just a way to level up that experience

8. Forecast augmented (AR) and virtual reality (VR) market size worldwide from 2016 to 2022 (in billion U.S. dollars) Image credits: Statista

9. Face Tracking Video credits: Krista Jäntti A computer vision technology which tracks facial features in real-time

10. XR in Commercial Experiences Eyeglasses virtual try-on GlassOn app by SK-GLOBAL

11. Straight from the ad to virtual try-on Image credits: TechCrunch XR in Commercial Experiences

12. Nike Air max virtual try-on Video by Vyking.io XR in Commercial Experiences

13. Jewellery virtual try-on mirrAR app by StyleDotMe XR in Commercial Experiences

14. Tattoo virtual try-on InkHunter app XR in Commercial Experiences

15. Makeup virtual try-on Video by Jake Barros representing Makeup Genius app by L'Oréal XR in Commercial Experiences

16. Sofa virtual try-on Video from Youtube by IKEA XR in Commercial Experiences

17. Virtual sizing models The Dressing Room app by Gap XR in Commercial Experiences

18. Zozosuit, 1 million orders in 6 months Image credits Zozo XR in Commercial Experiences

19. ● AR gives meaningful engagement: 3D try-on without leaving your home ● AR gives content that resonates: sharing grows on social media feeds XR in Commercial Experiences

20. Audi VR Experience Video from Youtube by ZeroLight XR in Commercial Experiences

21. Real Estate virtual tour Video from Youtube by 8yolkstudio XR in Commercial Experiences

22. Image credits Sami Heinonen / Netfreak Boat virtual try-on XR in Commercial Experiences

23. Video credits: @tunit_zero VR is good at buying & trying things that don’t necessarily even exist yet Image from StockSnap.io XR in Commercial Experiences

24. Image credit: Michael Dempsey Virtual Presence

25. Image credit: @lilmiquela Virtual Presence @lilmiquela, 1.3 million followers on the Instagram

26. VTubing? Human is transformed to a virtual Youtube character, usually anime girl, for video logging purpose. Virtual Presence Image credits: Panora Virtual reality Japan

27. It has become a popular entertainment to watch virtual character in virtual space to play a virtual reality game Virtual Presence

28. VTuber A.I. Kizuna: 2.1 million subscribers Video from Youtube by A.I.Channel Virtual Presence

29. Image from StockSnap.io On average, every day more than 8 million people fly (source) Virtual Presence

30. Me & Anna at BigScreen. Image credits Krista Jäntti VR meeting culture is still young. There is no etiquette or rules for VR meetings Virtual Presence

31. Telexistence via robotic avatars Image credit XPRIZE Virtual Presence

32. Video credit Telexistence Inc Telexistence via robotic avatars Virtual Presence

33. Image credits Dreamstime Virtual Presence

34. Video credits: @tunit_zero VR as Empathy Machine Shared social experiences

35. VR as Empathy Machine Memories in VR form in the same way as we form memories in real life. We access those memories as things we participated in, not as things what we saw. Image credits Pixabay VR as Empathy Machine

36. a phenomenon in which the behavior of an individual, within virtual worlds, is changed by the characteristics of their avatar (wikipedia) Image credits Pixabay The Proteus effect VR as Empathy Machine

37. VR as Empathy Machine ‘Empathy is the process; not the outcome’ -Ainsley Sutherland Image credits Pixabay

38. ● XR is reshaping retail: brand experiences have already gone virtual & 3D. Time to wake up! ● Virtual characters are adding a new dimension how you can engage users. ● In VR you can swap body & gender, become someone else and learn from the experience

39. Thank you! @kristatuulia linkedin.com/in/kristajantti Video credits: Pixabay

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XR in social & shopping experiences

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