Web 2.0 & Search Engines
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The document discusses Web 2.0, semantic web, and search engine optimization (SEO). It introduces microformats and how standards like hCard, hCalendar and RDFa can provide contextual data to power semantic search. Yahoo's SearchMonkey is presented as a tool that supports these standards to enable SEO 2.0 approaches that leverage the semantic web.
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![Appendix: Resources Contact: [email_address] Semweb/SW: http://www.w3.org/2001/sw/ SearchMonkey: http://developer.yahoo.com/searchmonkey/ Microformats: http://microformats.org/ YAHOO! CONFIDENTIAL](https://image.slidesharecdn.com/yahoocanadases-124346008472-phpapp01/85/Web-2-0-amp-Search-Engines-16-320.jpg)
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The document provides an overview of search engine optimization (SEO) presented by representatives from SankyNet, an SEO specialist firm. It discusses what SEO is, how search engines work, important on-site and off-site optimization techniques, differences between Google and Bing, current SEO news and trends, and tips for non-profits getting started with SEO. Key topics included keyword research, link building, content creation, technical elements like metadata and XML sitemaps, and the importance of ongoing optimization.Web 2.0
Web 2.0griflet
油
This document discusses the history and evolution of the internet and web technologies. It covers the development of early search engines like Google, the rise of user-generated content and social media through Web 2.0, and emerging technologies like mobile applications and cloud computing. The key themes are the central role of users in driving innovation, the emphasis on open standards and sharing, and the ongoing shift to more collaborative and mobile experiences online.SEO for the Semantic Web
SEO for the Semantic WebMihai Gheza
油
The document outlines the evolution of the internet from Web 1.0 to Web 3.0, highlighting key developments such as the creation of the World Wide Web by Tim Berners-Lee and the rise of search engines. It discusses the shortcomings of different web eras, including issues with indexing and search engine optimization (SEO) practices. The transition to Web 3.0 is emphasized as a movement towards a semantic web with improved data representation and querying capabilities.Ad
Web 2.0 & Search Engines
- 1. Web 2.0 & Search Engines Search Engine Strategies 2008 Ambles Kwok Senior Engineering Manager Yahoo! Canada Inc YAHOO! CONFIDENTIAL Search Engine Strategies 2008 <div id="hcard-Ambles-Kwok" class="vcard"> <span class="fn">Ambles Kwok</span> <span class="title">Sr. Engineering Manager</span> <div class="org">Yahoo! Canada</div> </div>
- 2. What I am (and am not) about to tell you? SEO: The Goal Web 2.0 & Semantic Web SEO + Semantic Web = SEO 2.0 Yahoo! Semantic Web Strategy in Search Optimize your AJAX/Flash/UGC pages Cover details all Microformats Comparing eRDF, RDF, and RDFa Create your first SearchMonkey YAHOO! CONFIDENTIAL
- 3. SEO: The Basics SEO Drive Traffic Lots of Traffic How? Be found Drive Click Thru YAHOO! CONFIDENTIAL Picture by Flickr user mari781008 Picture by Flickr user lynac
- 4. Web 2.0 (definition by tag cloud) YAHOO! CONFIDENTIAL Tag Cloud by Markus Angermeier
- 5. Semantic Web (definition by example) <b> <em> vs. YAHOO! CONFIDENTIAL
- 6. Content vs. Contextual Data Paris Hilton Hilton (in) Paris YAHOO! CONFIDENTIAL <div id="hcard-Paris-Hilton" class="vcard"> <span class="fn">Paris Hilton</span> </div> <div id="" class=hcard"> <div class="org">Hilton</div> <div class="adr> <span class="locality">Paris</span> </div> </div>
- 7. Semantic Web Before you know it! YAHOO! CONFIDENTIAL <a href= http:// myblog.com / rel=nofollow >myblog</a> rel=nofollow
- 8. Live Semantic Web Example: SES 2008 on Upcoming YAHOO! CONFIDENTIAL hCard hReview <div class=" hreview "> <span class=" reviewer vcard ">Reviewer: <span class="fn url> <a href= http://upcoming.yahoo.com/user/159507/ >Ambles</a> </span> < abbr class=" dtreviewed " title="20080623T2300-0400>June 13, 2008</ abbr ></span> <div class="description>Looking forward!</div> </div> rel-tag <a href="http://upcoming.yahoo.com/tag/seo/" rel="tag" >seo</a> <a href="http://upcoming.yahoo.com/tag/sem/" rel="tag" >sem</a> <a href="http://upcoming.yahoo.com/tag/online/" rel="tag" >online</a>
- 9. Yahoos SearchMonkey Web 2.0 + Yahoo! = SearchMonkey + POSH = SEO 2.0 Supported HTML Annotations: microformats, eRDF, & RDFa Supported Microformats: hCard, hEvent, hReview, hAtom, XFN 1.1 Leverage semantic web to enable blended search YAHOO! CONFIDENTIAL
- 10. SearchMonkey Live Example YAHOO! CONFIDENTIAL
- 11. SearchMonkey Example YAHOO! CONFIDENTIAL
- 12. A Few SearchMonkey Examples http://gallery.search.yahoo.com/ YAHOO! CONFIDENTIAL
- 13. Semantics Web & SEO? What does it mean to me? How does Semantics Web affect my Search Engine Strategy? YAHOO! CONFIDENTIAL
- 14. Imagine You perform a search for a persons name and see their family tree, business acquaintances, friends and significant others, along with the ability to download their vCard (possibly to your handheld) You search for a keyword such as Ford mustang and receive a list of sites, photos, and documents that people have decided to relate to the word Ford mustang through tagging on their website. You search for a product and receive a list of reviews related to that product which people all over the net have posted on their website. You search for a specific date and receive a list of categorized events occurring on that date that people have posted on their website. YAHOO! CONFIDENTIAL Source: http://blog.usweb.com/archives/how-microformats-affect-search-engine-optimization-seo/
- 15. Semantic Web Search & Conclusion Context is King! Keywords, URL, & links are SEO 1.0 Structured pages are SEO 2.0 Semantic Web is NOW! Adopt it NOW! Semantic Web + Search Engine Think outside the browser Define your own heatmap YAHOO! CONFIDENTIAL
- 16. Appendix: Resources Contact: [email_address] Semweb/SW: http://www.w3.org/2001/sw/ SearchMonkey: http://developer.yahoo.com/searchmonkey/ Microformats: http://microformats.org/ YAHOO! CONFIDENTIAL
- 17. Facts Yahoo SearchMonkey supports microformats, eRDF, and RDFa Microsoft Outlook supports hCalendar Google Maps supports hCard (permalink) Alexa (AWSP) supports hCard Search YAHOO! CONFIDENTIAL
- 18. Web 2.0 Definition Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the Interne t a more mature, distinctive medium characterized by user participation, openness, and network effects. Source: OReilly Radar Web 2.0 Principles and Best Practices YAHOO! CONFIDENTIAL
- 19. Web 2.0 (definition by tag cloud) YAHOO! CONFIDENTIAL Tag Cloud by Markus Angermeier
- 20. Mircoformats (袖f) A schema to provide contextualization New buzzword after XML YAHOO! CONFIDENTIAL
Editor's Notes
- #2: NEXT SLIDE : Agenda