Yandex Metrika

Sep 21, 20156 likes7,767 views

This document discusses Yandex Metrika, a web analytics service from Yandex, the largest search engine in Russia. It provides reasons for using Yandex tools for sites with Russian users, as Yandex has over 60% of the Russian search market. It then covers various Yandex Metrika features for tracking users, links, files, maps, forms and monitoring sites. It also discusses integrating Yandex Metrika data into Google Analytics, such as importing search keywords from Metrika using its API and Google Measurement Protocol.

Yandex Metrika
antoniolite
Yandex Metrika
MeasureCamp London?
September 2015
Yandex Metrika
antoniolite

Yandex Metrika
antoniolite
Reasons to use Yandex tools
? My users are russians
- Yandex has +60% quota
- Encrypted keywords and referrals
- Yandex Direct conversions
- Retargeting in Yandex Advertising Network
- Yandex Islands
? My users aren’t russians
- Free analysis tools

Yandex Metrika
antoniolite
What is special about Russia?

Yandex Metrika
antoniolite
Others
2,0%Mail.ru
7,4%
Google
30,5%
Yandex
60,1%

Yandex Metrika
antoniolite
80.000.000 Internet users
European country with more users
250.000 a day online sales

Yandex Metrika
antoniolite
Russia population
Internet users
Active users VK
Active mobiles
Spain population 47.000.000
261.000.000
47.000.000
80.000.000
142.000.000

Yandex Metrika
antoniolite
Source: Ruward Track

Yandex Metrika
antoniolite
Yandex Services

Yandex Metrika
antoniolite
Yandex Webmaster
? It’s a must, absolutely mandatory?
if working with sites in russian
? Get indexed as soon as possible
? Send the sitemap and be patient
? Be careful with errors

Yandex Metrika
antoniolite
Yandex Metrika
? Track outgoing links
? Track files's downloads
? Maps: link, click and scroll
? Form Analysis
? Webvisor
? Target Calls
? Monitoring and alerts

Yandex Metrika
antoniolite
Configuring the counter
<!-- Yandex.Metrika counter -->
<script type="text/javascript">
…
w.yaCounter123456789 = new Ya.Metrika({
id:123456789,
clickmap:true,
trackLinks:true,
accurateTrackBounce:true,
webvisor:true,
trackHash:true
});
} catch(e) { }
});
…
</script>
<!-- /Yandex.Metrika counter -->

Yandex Metrika
antoniolite
Objets & methods
yaCounter123456789.addFileExtension();
yaCounter123456789.clickmap();
yaCounter123456789.enableAll();
yaCounter123456789.extLink();
yaCounter123456789.file();
yaCounter123456789.hit();
yaCounter123456789.replacePhones();
yaCounter123456789.notBounce();
yaCounter123456789.reachGoal();
yaCounter123456789.trackLinks();
yaCounter123456789.params();

Yandex Metrika
antoniolite
Form analysis

Yandex Metrika
antoniolite
Webvisor: features
? Records untill 1.000 daily sessions
? Keeps them for 14 days
? Records keystroke in forms
? Shows text selected by user

Yandex Metrika
antoniolite
Webvisor: things to take care
? Submit forms
? Clicks, AJAX
? Referrals in 3rd part tools
? Use the Metrika CSS classes
-metrika-nokeys
-visor-no-click
-metrika-noform

Yandex Metrika
antoniolite
Webvisor: playing sessions

Yandex Metrika
antoniolite
Webvisor and 3rd part tools

Yandex Metrika
antoniolite
Target Call
? Add phone numbers as traffic sources
? To enable Target Call
- Mark the phone numbers on your site
- Add the number in the Target Call interface
- Set up traffic sources
- Set up rules for displaying numbers on the site
- Check how the number is substituted
- Check number redirection

Yandex Metrika
antoniolite
Target Call: reports
? By traffic source
? By call-center
? By phone-number
? Target Call detailed

Yandex Metrika
antoniolite
Yandex Islands

Yandex Metrika
antoniolite
Yandex Metrika + Google Analytics

Yandex Metrika
antoniolite
Metrika & Analytics together
? Importing the search keywords?
from Metrika to Analytics
? Tools we need
- Yandex Metrika API
- Google Measurement Protocol

Yandex Metrika
antoniolite
Metrika & Analytics together
1. Use session parameters to asign?
the User-ID of Analytics to each session
2.Create a new client in Yandex Oauth
3.Get the keywords from Metrika
4.Import the keywords?
with Google Measurement Protocol

Yandex Metrika
antoniolite
Metrika & Analytics together
? What I import from Metrika
- ClientID
- Keyword
- Landing page

Yandex Metrika
antoniolite
Большое спасибо
Download this presentation
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