Yaratıcı Backlink Çalışması Nasıl Yapılır? - Jon Cooper

Yaratıcı Backlink Çalışması Nasıl Yapılır? - Jon Cooper - PointBlankSEO.com

Nov 4, 20140 likes1,022 views

Henüz 20 yaşında (1994 doğumlu) olan bu genç SEO gurusunun sunumu yüksek enerjili ve farklı geçti. PointBlankSEO.com‘un kurucusu Jon -ülkemizde organik ve doğal yollarla alınan backlinklere alışık olmadığımız için- genel olarak lokal pazara ve danışmanlara uzak olan konular üzerine eğilse de; farklı bir vizyon ve yaklaşım görme bakımından faydalı oldu.

BUILDING LINKS
FOR LONG-TERM RESULTS
2014

Quick Status Update on Links
@POINTBLANKSEO
��
“I think backlinks still have many, many years left in them.”

Quick Status Update on Links
@POINTBLANKSEO
��

Building Links For The Long-Term
@POINTBLANKSEO
��
BUYING

Discrepencies Between Int’l Markets
@POINTBLANKSEO
��
q  Observe the US market!
q  Markets like US have larger # of sites & opportunities
q  Less links needed to rank elsewhere
q  All individual countries/markets are unique
q  Facebook for outreach in Brazil

First, Answer These Questions
@POINTBLANKSEO
��
q  “How many links do I need to build?”
q  “Do I need to create additional content to get the links I need?”
q  “What kinds of sites would link to me?”
q  “What will be my bread-and-butter tactics?”

“But how do we do this?”
@POINTBLANKSEO
��

Backlink Research (standard model)
@POINTBLANKSEO
��

Looking Cross-Geographically
@POINTBLANKSEO
��

Looking at Prospects
@POINTBLANKSEO
��
www.yellowpages.com.au/find/limousine-car-hire-services-chauffeur-driven/five-dock-nsw
www.sydney.com/things-to-do/hire-cars

For (Almost) ALL Tactics
@POINTBLANKSEO
��
http://pointblankseo.com/link-building-strategies

“Where to Buy” Pages (eCommerce)
@POINTBLANKSEO
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Forum Sponsorship (eCommerce)
@POINTBLANKSEO
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Examples
@POINTBLANKSEO
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http://joehewitt.com/2013/04/01/growing-tomatoes

Examples
@POINTBLANKSEO
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http://www.scarves.net/scarf-tying-index.html

Examples
@POINTBLANKSEO
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http://www.truckerclassifieds.com/truckpocalypse/

Formula for Attracting Links
@POINTBLANKSEO
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1.  Visibility
2.  Quality of content
3.  Type of content
4.  Trust & focus
5.  Niche specific factor

Quantifying Content Opportunities
@POINTBLANKSEO
��
1.  Research links to previously created content on same topic
wikitravel.org/en/Driving_in_Australia
goaustralia.about.com/cs/practicalinfo/a/ausdrive1.htm
VIA AhrefS.COM

Quantifying Content Opportunities
@POINTBLANKSEO
��
2.  Research links to similar content (driving tips, Australia travel tips)
www.webwombat.com.au/travel/articles/tips-travelling-australia.htm
mylicence.sa.gov.au/safe-driving-tips
VIA AhrefS.COM

Pro Tip: Translate Existing Content
@POINTBLANKSEO
��
http://joehewitt.com/?em_x=22

Backlink Research Tools
@POINTBLANKSEO
��

THANKS FOR
LISTENING!
@POINTBLANKSEO
jcooper@pointblankseo.com

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Yaratıcı Backlink Çalışması Nasıl Yapılır? - Jon Cooper - PointBlankSEO.com

1. BUILDING LINKS FOR LONG-TERM RESULTS 2014

2. Quick Status Update on Links @POINTBLANKSEO �� “I think backlinks still have many, many years left in them.”

3. Quick Status Update on Links @POINTBLANKSEO ��

4. Building Links For The Long-Term @POINTBLANKSEO �� BUYING

5. Discrepencies Between Int’l Markets @POINTBLANKSEO �� q  Observe the US market! q  Markets like US have larger # of sites & opportunities q  Less links needed to rank elsewhere q  All individual countries/markets are unique q  Facebook for outreach in Brazil

6. STRATEGY LET’S TALK

7. First, Answer These Questions @POINTBLANKSEO �� q  “How many links do I need to build?” q  “Do I need to create additional content to get the links I need?” q  “What kinds of sites would link to me?” q  “What will be my bread-and-butter tactics?”

8. “But how do we do this?” @POINTBLANKSEO ��

9. Backlink Research (standard model) @POINTBLANKSEO ��

10. Looking Horizontally @POINTBLANKSEO ��

11. Looking Vertically @POINTBLANKSEO ��

12. Looking Cross-Geographically @POINTBLANKSEO ��

13. Looking at Prospects @POINTBLANKSEO �� www.yellowpages.com.au/find/limousine-car-hire-services-chauffeur-driven/five-dock-nsw www.sydney.com/things-to-do/hire-cars

14. TACTICS LET’S TALK

15. For (Almost) ALL Tactics @POINTBLANKSEO �� http://pointblankseo.com/link-building-strategies

16. Target Existing Pages @POINTBLANKSEO ��

17. “Where to Buy” Pages (eCommerce) @POINTBLANKSEO ��

18. Forum Sponsorship (eCommerce) @POINTBLANKSEO ��

19. CONTENT ASSETS LET’S TALK

20. Examples @POINTBLANKSEO �� http://joehewitt.com/2013/04/01/growing-tomatoes

21. Examples @POINTBLANKSEO �� http://www.scarves.net/scarf-tying-index.html

22. Examples @POINTBLANKSEO �� http://www.truckerclassifieds.com/truckpocalypse/

23. Formula for Attracting Links @POINTBLANKSEO �� 1.  Visibility 2.  Quality of content 3.  Type of content 4.  Trust & focus 5.  Niche specific factor

24. Quantifying Content Opportunities @POINTBLANKSEO �� 1.  Research links to previously created content on same topic wikitravel.org/en/Driving_in_Australia goaustralia.about.com/cs/practicalinfo/a/ausdrive1.htm VIA AhrefS.COM

25. Quantifying Content Opportunities @POINTBLANKSEO �� 2.  Research links to similar content (driving tips, Australia travel tips) www.webwombat.com.au/travel/articles/tips-travelling-australia.htm mylicence.sa.gov.au/safe-driving-tips VIA AhrefS.COM

26. Pro Tip: Translate Existing Content @POINTBLANKSEO �� http://joehewitt.com/?em_x=22

27. TOOLS LET’S TALK

28. Backlink Research Tools @POINTBLANKSEO ��

29. Backlink Research Tools @POINTBLANKSEO ��

30. Backlink Research Tools @POINTBLANKSEO ��

31. Link Prospector @POINTBLANKSEO ��

32. URL Profiler @POINTBLANKSEO ��

33. BuzzStream @POINTBLANKSEO ��

34. THANKS FOR LISTENING! @POINTBLANKSEO jcooper@pointblankseo.com