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※And runs this beast -
Tatiana Shaurko         As if he is the very madness,
     Liliya Apiok   Symbol of swiftness
                        Every vein in a rush, and a
                    spark in his eyes※.
                     M.Husouski, ※A Song about the Wisent§
                                                     1523
velcom is the first mobile operator in Belarus
                  Brand              ?   Quality
                                     ?   Trustworthy
                  Attributes:        ?   Innovative
                                     ?   Social

                  Mission:
                  Together with our customers we are moving
                  ahead to enrich people*s lives with
                  leading edge communication services.




                          We think about the future today!
Belarus is the home to the largest population of European wisents,
an endangered species.


               Meet the wisent 每 Belarusian symbol
               and main tourist attraction.
Our national symbol is under attack




    No single organization for wisent protection
※兜勳莽梗紳喧郭硃紳餃§啦紼             by velcom
每 an application for travelers,
a guide to Belarus sightseeing.

  ?   Sights descriptions
  ?   Check-ins ※I am here§
  ?   GPS-labels
  ?   Near-by sights notifications




                                            You just install it from your
                                       smartphone manufacturers* Market 每
                                                  it*s easy.
Key Message:
            ※Know the Land 每 help the Wisent§


 You just travel and learn more 每 while your charge for
 application and traffic is donated for creating a Wisent
 Protection Fund.


                                    I like it and      Tonality:
                                      I want to        ? Natural
                                         help
                                                       ? Inspiring
                                                       ? Engaging
                                                       ? Emphasis on
                                                         technology
Target Audience

Foreigners, 25+, income av+                       Belarusians, 18+, income av+




          ?   Curious                         ?   Conscious about Belarus
          ?   Active                          ?   Active
          ?   Open-minded                     ?   Open-minded
          ?   Interested in tour to Belarus   ?   Patriotic
          ?   Technologically advanced        ?   Technologically advanced
Insight:                                      Insight:
※I need a good portable guide to Belarus§     ※I protect symbols of my beloved country§
Let*s work together for the sake of Belarus and its natural beauty.
No doubt our Motherland will say:




                                     ※Thank you!§

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  • 1. ※And runs this beast - Tatiana Shaurko As if he is the very madness, Liliya Apiok Symbol of swiftness Every vein in a rush, and a spark in his eyes※. M.Husouski, ※A Song about the Wisent§ 1523
  • 2. velcom is the first mobile operator in Belarus Brand ? Quality ? Trustworthy Attributes: ? Innovative ? Social Mission: Together with our customers we are moving ahead to enrich people*s lives with leading edge communication services. We think about the future today!
  • 3. Belarus is the home to the largest population of European wisents, an endangered species. Meet the wisent 每 Belarusian symbol and main tourist attraction.
  • 4. Our national symbol is under attack No single organization for wisent protection
  • 5. ※兜勳莽梗紳喧郭硃紳餃§啦紼 by velcom 每 an application for travelers, a guide to Belarus sightseeing. ? Sights descriptions ? Check-ins ※I am here§ ? GPS-labels ? Near-by sights notifications You just install it from your smartphone manufacturers* Market 每 it*s easy.
  • 6. Key Message: ※Know the Land 每 help the Wisent§ You just travel and learn more 每 while your charge for application and traffic is donated for creating a Wisent Protection Fund. I like it and Tonality: I want to ? Natural help ? Inspiring ? Engaging ? Emphasis on technology
  • 7. Target Audience Foreigners, 25+, income av+ Belarusians, 18+, income av+ ? Curious ? Conscious about Belarus ? Active ? Active ? Open-minded ? Open-minded ? Interested in tour to Belarus ? Patriotic ? Technologically advanced ? Technologically advanced Insight: Insight: ※I need a good portable guide to Belarus§ ※I protect symbols of my beloved country§
  • 8. Let*s work together for the sake of Belarus and its natural beauty. No doubt our Motherland will say: ※Thank you!§