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Yellow Seed Credentials 2017

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Yellow Seed | The Content Company
Yellow Seed | The Content Company

This document provides an overview of Yellow Seed, a content strategy and development agency. It summarizes their services such as content marketing, digital publishing, branded content, internal communications, video production, design, and workshops. Their team focuses on understanding audiences, crafting engaging stories, and leveraging multiple formats to communicate effectively with clients and customers.

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Yellow Seed Credentials 2017
About Us
We are a Content Strategy & Development Agency. We work with some of the most reputed brands and agencies in India to create content that simply clicks. Our services revolve around creating original content for businesses seeking to effectively communicate with their customers and clients. Our team of creative individuals are believers and idea smiths, who love what they do. An incessant drive for quality backed by experience is what brings out the best in us, with originality and spontaneity being our most valued attributes.
What we do
Content marketing is constantly evolving even before you can tweet about it. With changing consumer preferences and ways of interacting with brands, what you communicate to your audience has to be relevant and dynamic. It has to inspire, connect and engage. At Yellow Seed, we believe in doing just that.
Content Strategy & Wisdom Your prospective clients and consumers are watching you and more importantly, forming opinions be it through your website, across social networks and through every piece of communication you share. At the same time, every vehicle or channel has a voice and tone to be followed. So if you are out to offer a lip smacking dish here is whats cooking under our chef hats. Audience Voice & Tone Theme Format Understanding the consumer Enabling an effective dialogue Crafting a story from the core idea Leveraging multiple forms across the spectrum
Digital We're inarguably in the era of two-way communication and guess what? We are all part of the digital publishing cycle. Every tweet, comment, like or post you put out there simply adds to your story as you attempt to add a personality to your conversations and demonstrate expertise in your field. #Attract. #Inform. #Engage. #Reach Out. #Start a dialogue. #Build Efficacy #Shine Websites & Blogs SEO Content Press Releases White Papers & eBooks Social Media Platform Content Regional Adaptation & Translation Thought Leadership Articles
Branded Content Every brand has a story to tell. Only the wise have theirs well-told. Say hello to the fine art and science of storytelling. Understanding your audience and cracking insights to develop new ideas is critical to effective community building and nurturing. The best stories are the ones that touch a chord and then, leave the audience asking for more. Branded Content & 360属 Integration Advertising & Sales Campaign Marketing Collateral Copywriting for Print, Outdoor & Radio
Internal Communications What if we told you that you are sitting on a goldmine of brand advocates who worship you? Or that once youve communicated effectively to them, they remain advocates for ever? Your internal stakeholders are as important as your external audience. After all, they are consumers with opinions and a desire to know more. CXO Profiling & Authored Articles Emailers & Newsletters Employer Talent Communication Presentation Decks Award Entries
The Studio Visual content in inarguably known to create a lasting impression, be more persuasive and influence decision-making. From crafting brand stories to grab attention or simply explain a concept, a video starts with an idea, moulds into a script and then leads to a memory that builds recall and preference. Photo Shoots & Editing Webisodes Animatics Scripts & Storyboards Corporate Films & AVs Training Videos
Design Design is about finding balance. Crafting your identity in a refreshing way. Truth be told, the right visual identity does add a 1000 words. Whether its about presenting complex data in a manner thats easy to comprehend or simply about bringing a smile, effective design works wonders! Social Media PostBrand Identity Landing Pages Flip BooksInfographics
Clients
Since our inception, weve worked on a plethora of sectors and brands, often over a sustained period of time. We do respect confidentiality & thats why all we can say is that there is more to us than meets the eye.
Yellow Seed Credentials 2017
Partnerships
Over the years, Yellow Seed has partnered with numerous industry initiatives, events and communities with the sole objective of promoting and nurturing creativity in content.
Workshops
Out of the boxVisual Communication Workshops We regularly conduct masterclasses and workshops where aspiring and enthusiastic professionals can benefit from our expertise in content strategy & development Cracking The Content Brief Creative Writing
Brainwave
Brainwave Tweetathon Speed BloggingContent Connect Were not really into blowing our own trumpet too loud. Its just the way we are. But then, weve done some pretty awesome stuff in the last few years. A unique concept which revolves around creating lots of new content (blogs) on a plethora of topics within a limited time frame.. A tweeting marathon event where Tweeps are given a new topic, every minute. A series of Writing Workshops, established to help participants learn new techniques which will help enhance their writing skills.
Yellow Seed Credentials 2017

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Yellow Seed Credentials 2017

  • 3. We are a Content Strategy & Development Agency. We work with some of the most reputed brands and agencies in India to create content that simply clicks. Our services revolve around creating original content for businesses seeking to effectively communicate with their customers and clients. Our team of creative individuals are believers and idea smiths, who love what they do. An incessant drive for quality backed by experience is what brings out the best in us, with originality and spontaneity being our most valued attributes.
  • 5. Content marketing is constantly evolving even before you can tweet about it. With changing consumer preferences and ways of interacting with brands, what you communicate to your audience has to be relevant and dynamic. It has to inspire, connect and engage. At Yellow Seed, we believe in doing just that.
  • 6. Content Strategy & Wisdom Your prospective clients and consumers are watching you and more importantly, forming opinions be it through your website, across social networks and through every piece of communication you share. At the same time, every vehicle or channel has a voice and tone to be followed. So if you are out to offer a lip smacking dish here is whats cooking under our chef hats. Audience Voice & Tone Theme Format Understanding the consumer Enabling an effective dialogue Crafting a story from the core idea Leveraging multiple forms across the spectrum
  • 7. Digital We're inarguably in the era of two-way communication and guess what? We are all part of the digital publishing cycle. Every tweet, comment, like or post you put out there simply adds to your story as you attempt to add a personality to your conversations and demonstrate expertise in your field. #Attract. #Inform. #Engage. #Reach Out. #Start a dialogue. #Build Efficacy #Shine Websites & Blogs SEO Content Press Releases White Papers & eBooks Social Media Platform Content Regional Adaptation & Translation Thought Leadership Articles
  • 8. Branded Content Every brand has a story to tell. Only the wise have theirs well-told. Say hello to the fine art and science of storytelling. Understanding your audience and cracking insights to develop new ideas is critical to effective community building and nurturing. The best stories are the ones that touch a chord and then, leave the audience asking for more. Branded Content & 360属 Integration Advertising & Sales Campaign Marketing Collateral Copywriting for Print, Outdoor & Radio
  • 9. Internal Communications What if we told you that you are sitting on a goldmine of brand advocates who worship you? Or that once youve communicated effectively to them, they remain advocates for ever? Your internal stakeholders are as important as your external audience. After all, they are consumers with opinions and a desire to know more. CXO Profiling & Authored Articles Emailers & Newsletters Employer Talent Communication Presentation Decks Award Entries
  • 10. The Studio Visual content in inarguably known to create a lasting impression, be more persuasive and influence decision-making. From crafting brand stories to grab attention or simply explain a concept, a video starts with an idea, moulds into a script and then leads to a memory that builds recall and preference. Photo Shoots & Editing Webisodes Animatics Scripts & Storyboards Corporate Films & AVs Training Videos
  • 11. Design Design is about finding balance. Crafting your identity in a refreshing way. Truth be told, the right visual identity does add a 1000 words. Whether its about presenting complex data in a manner thats easy to comprehend or simply about bringing a smile, effective design works wonders! Social Media PostBrand Identity Landing Pages Flip BooksInfographics
  • 13. Since our inception, weve worked on a plethora of sectors and brands, often over a sustained period of time. We do respect confidentiality & thats why all we can say is that there is more to us than meets the eye.
  • 16. Over the years, Yellow Seed has partnered with numerous industry initiatives, events and communities with the sole objective of promoting and nurturing creativity in content.
  • 18. Out of the boxVisual Communication Workshops We regularly conduct masterclasses and workshops where aspiring and enthusiastic professionals can benefit from our expertise in content strategy & development Cracking The Content Brief Creative Writing
  • 20. Brainwave Tweetathon Speed BloggingContent Connect Were not really into blowing our own trumpet too loud. Its just the way we are. But then, weve done some pretty awesome stuff in the last few years. A unique concept which revolves around creating lots of new content (blogs) on a plethora of topics within a limited time frame.. A tweeting marathon event where Tweeps are given a new topic, every minute. A series of Writing Workshops, established to help participants learn new techniques which will help enhance their writing skills.