Yelp Overview
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Yelp is a local business review and social networking platform that allows individuals to search for businesses, read reviews, and write their own reviews. It also allows businesses to advertise and respond to reviews. The document provides steps for individuals to create a Yelp profile, connect to other social media, search for businesses, and write reviews. It also explains how businesses can use Yelp to advertise and interact with customer reviews. The document aims to give individuals and businesses an overview of how to use Yelp's key features.
Yelp Overview
- 1. By: Michelle Uchtman-Coulter Public Relations in Agriculture March 30, 2013 1
- 2. Introduction ? The purpose of this guide is to provide a simple overview of and how to use the social media platform Yelp. This guide is directed towards individuals and businesses, so it will be divided into two distinct sections to serve these entities. This guide is part of a graded assignment for Missouri State University¡¯s Public Relations in Agriculture course. 2
- 3. Agenda ? ? Overview of Yelp ? Yelp for individuals ? Establishing a Yelp profile ? Connecting to Facebook and other social medias ? Yelp App for iPhones ? Searching for places ? Posting a review ? Yelp for businesses ? Yelp for businesses video overview ? Summary 3
- 4. Yelp Overview ? Yelp is a local business directory service with networking features that was founded in 2004 to help people find great local businesses like dentists, hair stylists, restaurants, bars and mechanics. ? Yelp had an average of approximately 86 million monthly unique visitors in Q4 2012 ? Yelpers have written over 36 million local reviews ? In addition to reviews, you can use Yelp to find events, lists and to talk with other Yelpers ? Every business owner (or manager) can setup a free account to post photos and message customers ? Yelp makes money by selling ads to local businesses ? Paying advertisers can never change or reorder their reviews ? Yelp has an automated filter that suppresses a small portion of reviews, targeting suspicious ones ? You can access Yelp via iPhone, Android, BlackBerry, and more ? The Weekly Yelp brings locals updates on the latest and greatest business openings & other happenings 4 http://www.yelp.com/about
- 5. Yelp for Individuals ? Yelp is a combination of local reviews and social networking that creates a local online community for potential and experienced patrons of local establishments. Yelp also has a forum for collaboration and socialization about local businesses and events. Yelp provides individuals the opportunity to read reviews of local establishments posted by patrons with or without a profile. In order to post a review, an individual must register with Yelp¡ªsomething easily accomplished with the internet and an email address as seen on the next slide. 5
- 6. Establishing a Profile ? 1) Go to https://www.yelp.com/signu p?return_url=%2Fmail 2) Fill in all required information and ¡°Sign Up¡±! 6 https://www.yelp.com/signup?return_url=%2Fmail
- 7. Connecting to Other Social Medias ? 1) Go to https://www.yelp.com/profile 3) Connect to your Facebook or 2) Click External Applications Twitter account to share reviews and ideas! 7
- 8. Yelp App for iPhones ? The Yelp app for iPhones allows users to: ? Search for businesses and browse reviews near you ? Narrow searches by neighborhood, distance, price and what¡¯s open now ? Add tips, photos, and draft reviews ? Check-in and share on social media ? Look up addresses and phone numbers 8 https://itunes.apple.com/ru/app/yelp/id284910350?l=en&mt=8
- 9. Searching for Businesses ? 9
- 10. Writing Reviews ? The chicken enchiladas were awesome!! Best Mexican restaurant in Springfield! 10
- 11. Yelp for Businesses ? Yelp provides local businesses the opportunity to advertise¡ªfor free or pay an advertising fee for an upgraded account¡ªon one of the largest and most influential online review companies that exists today. Local businesses can add comments to local reviewer posts, allowing them to respond to negative reviews and appreciation for positive reviews. However, businesses cannot add to or delete reviews. Businesses can update their own listing information. http://www.guardian.co.uk/lifeandstyle/2012/sep/02/ratings-boost-restaurants 11
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- 13. Summary ? In summary, I covered a brief overview of Yelp for individuals and businesses by providing additional information for each entity. For individuals, I offered steps to establishing a Yelp profile, how to connect to other social medias, searching for businesses and posting reviews. I also gave an overview of the Yelp iPhone app. Lastly, I provided an informative video presentation on how businesses can utilize and benefit from Yelp. I hope you learned from and enjoyed this presentation! 13