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Editor's Notes

1. Türkiye'de 5 yılda internet kullanan bireylerin oranı yüzde 35.5, internet bağlantısı olan ev oranı ise yüzde 39.2 artış gösterdi Kaynak Yeniçağ: İnternet kullanımı son 5 yılda arttı Nisan 2014'te yüzde 53.8 seviyesinde bulunan 16-74 yaş grubundakilerin internet kullanım oranı, bu yılın nisan ayında yüzde 72.9 olarak gerçekleşti. Kaynak Yeniçağ: İnternet kullanımı son 5 yılda arttı
2. Online Alışveriş Yapan kişilerin satın aldıkları kategoriler Kıyafet kitap ayakkabı
3. ESKİ YÖNTEM : REKLAMI BAS VISIBLE OL! ŞİMDİ VE YAKIN GELECEK : TÜKETİCİ ŞUAN BİR ÇOK MESAJA AÇIK Your brand message Your company's actions Your brands’ social media Your Brand Ambassadors' social media Customer reviews Digital word-of-mouth Technical product information Your web experience across mobile and desktop devices The customer post-purchase experience Awareness ın bir çok yolu var --- mesajı bir çok yerden vermek lazım Consideration : More digital now Customers respond to the experience you’re delivering. It’s important to evaluate the customer's experience and look for extra touches from packaging to email followups to helpful support articles. Looking for creative ways to use digital to support the customer’s experience with your product can also set your brand apart and drive loyalty. If you have a great customer experience and you encourage your customers to share it, you’ll inspire an ongoing flow of reviews and digital word of mouth content. This is the best form of marketing back out to new customers. It’s free, it’s real, and it’s effective.
4. Source: TubeMogul data as of May 2016 Facebook portions of: Garnier Color Sensation, Garnier Fructis Grow Strong, L'Oreal Extraordinary Oils, L'Oreal Root Cover Up, Maybelline Vivid Matte // 168 Youtube video ads from L'Oreal campaigns in the UK over 2015-2016 // 379 Facebook video ads from L'Oreal campaigns in the UK over 2015-2016