The document discusses applying lessons from sales in the past (Yesterday) to current sales (Today) to plan strategically for the future (Tomorrow). It recommends conducting a regression analysis of past sales data, applying today's learning to tomorrow's business, and letting tomorrow evolve from today. The overall flow covers regression analysis of past sales, learnings from the past and present, and strategic planning inputs to guide future business.
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Yesterday , Today and Tomorrow in Sales Management
2. NEXT
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Presentation
Highlights
General Discussion Flow
4. Sales
Management
Learnings
YESTERDAY
What has changed over the years?
What has not changed over the
years?
What is the pattern of change?
What has worked in the past?
What flopped in the past?
What mistakes need not be
repeated?
What failed in the past but can
succeed now?
What are the old relationships which
can be monetised now?
What all needs to be discontinued?
What aspect of business from
yesterday will continue today as well?
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5. NEXT
TODAY
ETC Existing to company
NTC New To Company
New Potential New Market
New Product
New Services
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7. NEXT
Do you live
only for the
day?
Manage Today Anyhow
You are successfully able to manage
today anyhow but at what cost?
Pay the Price
Are you paying the price of your
ignorance about your own yesterday?
Clueless
Are you equally clueless about why
things are happening good or bad for
you in business today?
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8. What should you do?
Yesterday
Conduct a Regression Analysis of last
5 years or whatever data is available
for your business.
Today
Apply today's learning to tomorrow's
business contruct.
Tomorrow
Let tomorrow evolve out of today.
NEXT
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