Young Marketers 3 - Thách Thức Elite 5 - Phan Trung Hiếu - ĐH Quốc Tế - ĐH Quốc Gia HCM
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This document outlines an Elite 5 marketing challenge to sell T-shirts and participate in a YM Camp event. The challenge involves selling 100-150 T-shirts in 10 days with a price range of 200,000-400,000 VND each and generating a minimum profit of 7 million VND. The camp event proposes providing 24 hours of intensive marketing training and experience to prepare participants for their careers. A deployment plan and budget scenarios are presented for marketing the camp and selling 70-100 T-shirts with projected profits ranging from 6.3-12 million VND.
Young Marketers 3 - Thách Thức Elite 5 - Phan Trung Hiếu - ĐH Quốc Tế - ĐH Quốc Gia HCM
- 2. CHALLENGE 1About T-shirt: -T-shirts for Top 9 Young Marketers 3 and mini-game winners -Materials: “ca map nhi”, -Cost for a 150-T-shirt package is 100,000vnd – 110,000vnd/each, may take 3 –5 days to produce Challenge:Selling 100 –150 T-shirts in 10 days -Price floor and price ceiling: 200,000vnd – 400,000vnd/each -Additional items are allowed but not exceeding 40,000vnd/each -Minimum net profit: 7 million VND -Target customers: 41,000 fans on YM fanpage -Other costs cannot exceed 5 million VND
- 3. SEGMENTATION 2 Age Engagement 35 –65 4% 25 –34 10% 18 –24 86% According to Young Marketers’sAnalysis Segmentationisbasedon2elements:Age&YMEngagement. Wechoose:18–24withnearly29,930people. Theyare: -Male&female -LivinginHCMC -Studentsorfreshgraduates -BC+ -ActiveonYMfanpageandYMactivities -PotentialandpassionateaboutMarketing
- 4. CONSUMER UNDERSTANDING 3 OBSERVATION IlikeYMfanpageandotherMarketingrelatedfanpages. Well,IthinkIlikeMarketingandIwanttoknowmoreaboutit. IwanttohavemoreMarketingknowledgesoIcanpursuitmycareer. TRUTH “I want to have more Marketing knowledge so I can pursuit my career.” INSIGHT “IwanttohavemoreMarketingknowledgesoIcanpursuitmycareer. JoiningYMactivitiesisawayformetohavedeeper&morepracticalMarketingknowledgeasawhole.”
- 5. SELLING T-SHIRT STRATEGY 4 STRATEGY CreateaconnectionbetweentargetcustomersandYMbyengagingandlettingourT-shirtbecomeasouvenir,athingtoremember,amilestoneintheirMarketingcareer! Weselltheevent,nottheT-shirtsthemselves.
- 6. BIG IDEA 5 YM CAMP: FROM 0 to 0 COMMUNICATION IDEA 24 intensive hours of Marketing World CONCEPT: -A stimulation of a real Marketing world: Training, real case practice, pitching,… to give the audience the picture of how the real Marketing world operates. -Trained and facilitated by Empoweres& Eliters1 PURPOSE: -Empower/ignite the next Marketing generation => Prepare for the return of YM4 -Boost practicality of Marketing knowledge delivered by YM. -Sell at least 70 T-shirts (included in price to join the camp)
- 7. DEPLOYMENT PLAN 6 TRIGGER EXPERIENCE AMPLIFY MESSAGE KEY HOOK TACTICS Raiseawarenessaboutthecamp& receiveregistration EmpowerMKTlovers&helpothersrealizeMarketingisnotforthem OBJECTIVE Spread the testimonials 24intensivehourstodefineyourMarketingcareer Marketingisnotaneasygame How YM Camp changed me! Facebook YM CAMP Testimonials Social media, PR, influencers Social media, venue partner Social media 28/11 –8/12 13/12 14/12 –16/12 1.5 million VND 3 million VND BUDGET 500k VND
- 8. BUDGET SCENARIOS 7 ACTIVITIES COST PRICE Quantity PROFIT WORST SCENARIOS: 70 PARTICIPANTS | CAMP FEE: 350k/each T-shirts 110k 200k 70 6300k Joining fee 70k 150k 70 5600k Marketing/materials 2000k HR 3000k TOTAL 6900k BEST SCENARIOS: 100 PARTICIPANTS | CAMP FEE: 350k/each T-shirts 110k 200k 100 9000k Joining fee 70k 150k 100 8000k Marketing/materials 2000k HR 3000k TOTAL 12000k
- 9. PHAN TRUNG HIEU THANK YOU