際際滷

際際滷Share a Scribd company logo

Yoga Me presentation 18.12.2013

Jenny Lauronen
Jenny Lauronen

YogaMe ONLINE EXERCISE FOR WORKPLACE WELLBEING. YogaMe is based on yoga. The unique, video-based exercises are social and game-like, designed to reduce stress and tensions. YogaMe improves occupational wellbeing and work climate, reducing sick leaves.

1 of 7
Download to read offline
YogaMe ONLINE EXERCISE FOR WORKPLACE WELLBEING. YogaMe is based on yoga. The unique, video-based exercises are social and game-like, designed to reduce stress and tensions. YogaMe improves occupational wellbeing and work climate, reducing sick leaves. ! March, 2013. 息 2013 In鍖nity. Con鍖dential. Page 1
MARKET NEED STATIC OFFICE WORK CAUSES PHYSICAL TENSE AND MENTAL STRESS. YOGA AS A TREND. Sick leaves and lower productivity cause 30 Billion costs p.a. in Finland alone. Yoga is one of fastest growing trends. In 2013, 5 % of people in Western countries practiced it. The number is growing rapidly, in the US the growth is now 20 % p.a. Sitting for long periods without a break causes back and neck pain - and stress. Traditional of鍖ce exercise instructions are uninspiring. Of鍖ce exercise with a trainer is dif鍖cult to integrate into the work day. Yoga is proved to have a notable effect in improving wellbeing. March, 2013. Page 2 息 2013 In鍖nity. Con鍖dential.
THE YOGAME SOLUTION TRAINING PROGRAM WITH GOALS USED AT THE OFFICE, DURING SMALL BREAKS. Spare time exercise is insuf鍖cient. YogaMe is the only solution on the market truly ideal for of鍖ce exercise during the day. It ef鍖ciently reduces health costs, raises productivity, and workplace wellbeing. It is a unique tool for regular use, activating the passive employees. The progress and the effects can be measured: YogaMe offers a dashboard with monitorable results. March, 2013. 息 2013 In鍖nity. Con鍖dential. Page 3
OUR STORY MOBILIZING YOGA TO WORKPLACES. USING IYENGAR YOGA, JENNY LAURONEN HAS WORKED WITH WORKPLACE WELLBEING FOR FIVE YEARS. TOGETHER WITH THE YOGAME CODING GURU MIKKO KESKINEN, SHE WANTED TO EXPAND THE USAGE TO ONLINE OFFICE EXERCISE. Commercial version of YogaMe service was launched in May 2013. Piloting with 鍖rst corporate and public sector customers started immediately after launch. YogaMe now has several large scale deals with big companies like If, Osuuspankki and STX. YogaMe has been listed in Startup100, listing hottest start ups from Finland every month March, 2013. 息 2013 In鍖nity. Con鍖dential. Page 4
TARGETS MARKET ENTRY DIRECT SALES TO EMPLOYERS. IMMEDIATE START OF NOTABLE SAAS INVOICING. 2014 2015 2016 Clients 7 25 60 Users: 300 / client 2100 7500 18000 /user/ month 15 15 15 Revenue, 378000 March, 2013. 1350000 3240000 息 2013 In鍖nity. Con鍖dential. Page 5
TARGETED ACTIONS FOR 2014 SALES Extensive use of YogaMe in large domestic companies like banking and insurance plus public sector organizations. 2 100 users, annual value of SaaS contracts 378 000 by the end of 2014. PRODUCT DEVELOPMENT Modi鍖cations to YogaMe based on user feedback. Premium features like the monitoring tool for employers. MARKETING An ef鍖cient model created for activating customers employees in using and sharing YogaMe. SALES CHANNELS Most potential partners activated: Insurance companies, occupational health care companies, wellness & yoga studios, workplace wellbeing companies. March, 2013. 息 2013 In鍖nity. Con鍖dential. Page 6
STRATEGY 1 MARKET ENTRY DIRECT SALES TO EMPLOYERS / SAAS INVOICING. Join us CREATE A LARGE USER BASE PROMOTING USAGE BETWEEN OGANIZATIONS VIA SOCIAL NETWORKS: LOW MARKETING EXPENDITURE. YogaMe is aiming at fast growth, and thus, has decided to strengthen its resources in sales and marketing. Hence, investors are now invited to join the company in its business and value development. INTERNATIONALIZATION THROUGH DISTRIBUTORS: SALES TO LARGE EMPLOYERS. 2 ! EXPANSION ENTRY TO THE VAST CONSUMER MARKET ONCE B2B IS ESTABLISHED. EXISTING USER BASE AND AWARENESS UTILIZED IN BOOSTING WEB SALES. EXISTING STRONG SAAS REVENUE BASE ENSURES FINANCING FOR CONSUMER BRANDING. March, 2013. 息 2013 In鍖nity. Con鍖dential. Page 7

More Related Content

Yoga Me presentation 18.12.2013

  • 1. YogaMe ONLINE EXERCISE FOR WORKPLACE WELLBEING. YogaMe is based on yoga. The unique, video-based exercises are social and game-like, designed to reduce stress and tensions. YogaMe improves occupational wellbeing and work climate, reducing sick leaves. ! March, 2013. 息 2013 In鍖nity. Con鍖dential. Page 1
  • 2. MARKET NEED STATIC OFFICE WORK CAUSES PHYSICAL TENSE AND MENTAL STRESS. YOGA AS A TREND. Sick leaves and lower productivity cause 30 Billion costs p.a. in Finland alone. Yoga is one of fastest growing trends. In 2013, 5 % of people in Western countries practiced it. The number is growing rapidly, in the US the growth is now 20 % p.a. Sitting for long periods without a break causes back and neck pain - and stress. Traditional of鍖ce exercise instructions are uninspiring. Of鍖ce exercise with a trainer is dif鍖cult to integrate into the work day. Yoga is proved to have a notable effect in improving wellbeing. March, 2013. Page 2 息 2013 In鍖nity. Con鍖dential.
  • 3. THE YOGAME SOLUTION TRAINING PROGRAM WITH GOALS USED AT THE OFFICE, DURING SMALL BREAKS. Spare time exercise is insuf鍖cient. YogaMe is the only solution on the market truly ideal for of鍖ce exercise during the day. It ef鍖ciently reduces health costs, raises productivity, and workplace wellbeing. It is a unique tool for regular use, activating the passive employees. The progress and the effects can be measured: YogaMe offers a dashboard with monitorable results. March, 2013. 息 2013 In鍖nity. Con鍖dential. Page 3
  • 4. OUR STORY MOBILIZING YOGA TO WORKPLACES. USING IYENGAR YOGA, JENNY LAURONEN HAS WORKED WITH WORKPLACE WELLBEING FOR FIVE YEARS. TOGETHER WITH THE YOGAME CODING GURU MIKKO KESKINEN, SHE WANTED TO EXPAND THE USAGE TO ONLINE OFFICE EXERCISE. Commercial version of YogaMe service was launched in May 2013. Piloting with 鍖rst corporate and public sector customers started immediately after launch. YogaMe now has several large scale deals with big companies like If, Osuuspankki and STX. YogaMe has been listed in Startup100, listing hottest start ups from Finland every month March, 2013. 息 2013 In鍖nity. Con鍖dential. Page 4
  • 5. TARGETS MARKET ENTRY DIRECT SALES TO EMPLOYERS. IMMEDIATE START OF NOTABLE SAAS INVOICING. 2014 2015 2016 Clients 7 25 60 Users: 300 / client 2100 7500 18000 /user/ month 15 15 15 Revenue, 378000 March, 2013. 1350000 3240000 息 2013 In鍖nity. Con鍖dential. Page 5
  • 6. TARGETED ACTIONS FOR 2014 SALES Extensive use of YogaMe in large domestic companies like banking and insurance plus public sector organizations. 2 100 users, annual value of SaaS contracts 378 000 by the end of 2014. PRODUCT DEVELOPMENT Modi鍖cations to YogaMe based on user feedback. Premium features like the monitoring tool for employers. MARKETING An ef鍖cient model created for activating customers employees in using and sharing YogaMe. SALES CHANNELS Most potential partners activated: Insurance companies, occupational health care companies, wellness & yoga studios, workplace wellbeing companies. March, 2013. 息 2013 In鍖nity. Con鍖dential. Page 6
  • 7. STRATEGY 1 MARKET ENTRY DIRECT SALES TO EMPLOYERS / SAAS INVOICING. Join us CREATE A LARGE USER BASE PROMOTING USAGE BETWEEN OGANIZATIONS VIA SOCIAL NETWORKS: LOW MARKETING EXPENDITURE. YogaMe is aiming at fast growth, and thus, has decided to strengthen its resources in sales and marketing. Hence, investors are now invited to join the company in its business and value development. INTERNATIONALIZATION THROUGH DISTRIBUTORS: SALES TO LARGE EMPLOYERS. 2 ! EXPANSION ENTRY TO THE VAST CONSUMER MARKET ONCE B2B IS ESTABLISHED. EXISTING USER BASE AND AWARENESS UTILIZED IN BOOSTING WEB SALES. EXISTING STRONG SAAS REVENUE BASE ENSURES FINANCING FOR CONSUMER BRANDING. March, 2013. 息 2013 In鍖nity. Con鍖dential. Page 7