You get paid to tweet?!?!
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I had the opportunity to give this presentation to a Writing for Business class at Georgia State University. I talked about writing for social media as it relates to my job at Arby's.
You get paid to tweet?!?!
- 1. You get paid to tweet?!?! AKA… Writing for Social Media May 27, 2011 Josh Martin Manager, Social Media Arby’s
- 2. Agenda 06/10/11 Intro 1 What’s so special about Social Media? 2 Being a Social Media Manager at Arby’s 3 Writing for Social Media 4 Questions 5
- 3. Psychology background Agency life: Engauge Researcher Social Media Lead Blogger welcometojmart.com ilikebigputts.com Twitter Personal - @Jmart730 Golf - @iLikeBigPutts Avid golfer ATL Braves & Falcons fan A little bit about me.. 06/10/11
- 4. Social Media Revolution 06/10/11
- 5. What does a Social Media Mgr do? More than just tweeting… Monitoring Listening Engaging Responding Strategizing Consulting Coaching Training Reporting Writing Measuring 06/10/11
- 10. Tumblr Blog 06/10/11 blog.arbys.com
- 11. Writing to real people Social Media is a conversation Social media is written to be shared Can’t ignore bad news Ask real questions React quickly Writing for Social 06/10/11
- 12. What’s your voice? 06/10/11
- 13. Short & to the point Prompts a response / reaction Topical / current events Ties back to the brand Most Popular Posts 06/10/11
- 14. Mistakes are costly 06/10/11