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Bill Krapek
Bill Krapek

This document provides tips for starting and growing a YouTube channel. It recommends choosing a meaningful username, filling out your profile information, and testing different types of videos without worrying about immediate subscriber growth. It also suggests focusing your first videos on instructional content that shows how to use your product. Further tips include integrating your YouTube channel into other marketing efforts, regularly releasing new content, and being patient as it takes time for a channel to grow.

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Start your account www.YouTube.com - Once on YouTube's webpage look in the right hand corner. If you are signed in to any type of Google application you will need to go to click on 'Sign out'. If not, proceed to the next step. Click On 'Create Account' - (upper right hand corner)
Start your account Choose a meanful Username - Assign a name that has letters and/or numbers with no spaces between. It can be your personal name, your business name or a name that has meaning to the focus of your personal You Tube channel
Start your account Fill out your date of birth - This is used to verify that you are '18 or older'. Read through the additional options & conditions. Click on 'I accept' if you understand and agree You're now inside your YouTube account
Add your Business Information Click on your highlighted channel name in the right hand corner and you will see what your channel looks like right now. Start filling out your profile and researching out the many videos telling how to personalize your channel site. You are ready to post your first video on your YouTube channel!
The Test Tube on YouTube Don¨t be concerned with acquiring thousands of friends and subscribers right away. Use this time to test, gather insights, and see what works for your brand and what doesn¨t. Unlike your company¨s website and traditional marketing collateral, the look and feel of the channel can be changed, tweaked and optimized without a huge investment of time and money.
Broadcast Your Best Self If a viewer visits your channel, you¨ll only have one chance to impress them with your content, so if you don¨t entertain them or offer some overwhelmingly valuable information, you¨ll lose an opportunity.
Make a Menu of Content to Feed Everyone Understand that YouTube is a search engine for video. Instructional and how-to videos that show consumers how to use your product are always a good place to start integrate your product into existing YouTube's shows and then favoriting those videos on your channel.
Extract Extra Value Try to integrate your YouTube channel into the rest of your marketing programs and cross reference/promote your content integrating marketing channels and initiatives is well known for producing a campaign ＾multiplier effect ＾
Be Homegrown Grow your channel instead of ＾launching￣ it. Keep releasing content on a regular basis, integrate your YouTube channel into your other marketing efforts, bring your customers extra value, and your presence will grow. And be patient ！ it takes time to spread the word about your channel

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  • 2. Start your account www.YouTube.com - Once on YouTube's webpage look in the right hand corner. If you are signed in to any type of Google application you will need to go to click on 'Sign out'. If not, proceed to the next step. Click On 'Create Account' - (upper right hand corner)
  • 3. Start your account Choose a meanful Username - Assign a name that has letters and/or numbers with no spaces between. It can be your personal name, your business name or a name that has meaning to the focus of your personal You Tube channel
  • 4. Start your account Fill out your date of birth - This is used to verify that you are '18 or older'. Read through the additional options & conditions. Click on 'I accept' if you understand and agree You're now inside your YouTube account
  • 5. Add your Business Information Click on your highlighted channel name in the right hand corner and you will see what your channel looks like right now. Start filling out your profile and researching out the many videos telling how to personalize your channel site. You are ready to post your first video on your YouTube channel!
  • 6. The Test Tube on YouTube Don¨t be concerned with acquiring thousands of friends and subscribers right away. Use this time to test, gather insights, and see what works for your brand and what doesn¨t. Unlike your company¨s website and traditional marketing collateral, the look and feel of the channel can be changed, tweaked and optimized without a huge investment of time and money.
  • 7. Broadcast Your Best Self If a viewer visits your channel, you¨ll only have one chance to impress them with your content, so if you don¨t entertain them or offer some overwhelmingly valuable information, you¨ll lose an opportunity.
  • 8. Make a Menu of Content to Feed Everyone Understand that YouTube is a search engine for video. Instructional and how-to videos that show consumers how to use your product are always a good place to start integrate your product into existing YouTube's shows and then favoriting those videos on your channel.
  • 9. Extract Extra Value Try to integrate your YouTube channel into the rest of your marketing programs and cross reference/promote your content integrating marketing channels and initiatives is well known for producing a campaign ＾multiplier effect ＾
  • 10. Be Homegrown Grow your channel instead of ＾launching￣ it. Keep releasing content on a regular basis, integrate your YouTube channel into your other marketing efforts, bring your customers extra value, and your presence will grow. And be patient ！ it takes time to spread the word about your channel