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? 2015 NICE PEOPLE AT1
5
? 2015 NICE PEOPLE AT WORK

5
Our goal is to help broadcasters and
media groups deliver flawless TV viewing
expriences across every device.

?? Started ?in ?2008 ?as ?a ?Premium ?Video ?Pla7orm. ?2009 ?Launched ?wauki.tv
?? 2011 ?wauki.tv ?splits ?from ?NPAW ?before ?acquisiton ?by ?Rakuten ?media ?in ?
2012 ?
?? From ?2011 ?forward, ?NPAW ?develops ?YOUBORA. ?October ?2013 ?
YOUBORA ?launched ?in ?market
?? 54 ?clients ?worldwide ?to ?date

About NPAW

?? Works ?via ?a ?plug-?�\in ?that ?is ?installed ?inside ?the ?player, ?capturing ?metrics, ?
events ?and ?meta-?�\data ?from ?the ?player
?? Our ?metrics ?come ?with ?many ?out-?�\of-?�\the ?box ??ltraUon ?and ?
segmentaUon ?opUons ?such ?as: ?City, ?Country, ?Device, ?Title, ?CDN, ?ISP, ?
ConnecUon ?Type, ?Node ?Host ?(for ?Akamai ?and ?Level ?3)
?? Add ?any ?custom ?parameters ?to ??lter ?data ?according ?to ?your ?own ?needs. ?
(e.g. ?Channel, ?SVoD/AVoD/TVoD, ?Player ?used, ?demographic ?info)

About YOUBORA
QoS,
?Audience,
?Engagement
?
?
CDN
?Switching
?
?? Switch
?over
?3
?methods:
?Contract,
?Quality,
?and
?Quality
?+
?Price
?

?? Unbiased ?and ?accurate ?data ?on ?how ?your ?user��s ?experience ?your ?
content. ?
?? 1-?�\Minute ?granularity ?of ?data, ?maintenance ?of ?data ?granularity ?over ?
Ume, ?and ?choose ?how ?long ?you ?want ?to ?retain ?data.
?? Free ?ReporUng ?and ?Open ?REST ?API ?to ?take ?your ?data ?where ?you ?need ?it.
?? We ?can ?capture ?aggregate ?data ?from ?all ?pla7orms ?and ?devices, ?and ?
support ?a ?long ?list ?of ?devices ?and ?pla7orms. ?(Public ?plug-?�\ins ?available ?at ?
youbora.zendesk.com)
?? CompeUUve ?Pricing.
?? Our ?plug-?�\ins ?are ?easy ?to ?integrate, ?and ?we ?are ?easy ?to ?work ?with! ?
Why Buy YOUBORA?

6
Platforms & Devices

5
METRICS

8
QoS Metrics

9
Audience Metrics

10
Engagement Metrics

11
1-1 User Tracking

12
Side-By-Side Comparison

5
ALERTS

14
Set Quality Alerts

15
Get Granular Notifications

5
Step 1, Capture Data
Step 2, Take Action!

17
Use Data To Take Action (1/2)
Technical
?Teams
?
?? Understand
?current
?QoS
?levels,
?set
?benchmarks
?for
?improvement.
?
?? Be
?alerted
?when
?QoS
?levels
?reach
?certain
?thresholds
?to
?begin
?taking
?
acCon
?as
?soon
?as
?possible.
?
?? Use
?user
?Bitrate
?informaCon
?to
?review
?your
?encoding
?strategy
?by
?
geography,
?locaCon
?and
?device
?and
?save
?money
?on
?encoding
?and
?
storage
?costs.
?
?? Troubleshoot
?errors
?with
?content
?delivery.
?
Opera=ons
?Teams
?
?? Use
?our
?plaEorm��s
?data
?to
?improve
?the
?accuracy
?of
?other
?plaEorms
?
which
?use
?engagement
?data
?(e.g.
?content
?predictability
?modules,
?which
?
are
?incorrectly
?assuming
?a
?perfect
?play-?�\out
?each
?Cme)
?
?? Ensure
?SLAs
?of
?your
?CDN
?providers
?are
?being
?met.
?
?? Test
?new
?CDNs
?using
?our
?CDN
?Switching
?plaEorm
?to
?switch
?over
?3
?
methods.
?

18
Use Data To Take Action (2/2)
Customer
?Service
?Teams
?
?? Prepare
?customer
?service
?teams
?with
?alerts
?on
?potenCal
?users
?a?ected
?
by
?widespread
?QoS
?problems
?(reduce
?call
?center
?Cmes)
?
?? Be
?proacCve
?with
?users
?(e.g.
?send
?alert
?at
?the
??rst
?sign
?of
?quality
?
problem)
?
Business
?Teams
?
?? Use
?Audience
?and
?Engagement
?data
?to
?segment
?adverCsing
?and
?
increase
?revenue
?on
?��hot��
?content
?
?? Using
?RT
?data,
?you
?can
?extract
?best
?dollar
?through
?understanding
?
current
?number
?of
?viewers,
?quality,
?etc.
?
?
?? Report
?on
?how
?Ads
?are
?performing
?(#
?plays,
?compleCon
?rates,
?
geographies,
?etc.)
?

5
NEXT STEPS

20
Getting started with NPAW
De?ne
?POC
?
under
?
Contract
?
30
?Day
?Trial,
?
Penalty-?�\Free
?
Opt-?�\Out
?
Integrate
?
plug-?�\ins
?to
?
full
?OTT
?
environment
?

�ݺ�ߣ

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