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Young Marketers 5 Semi-Final - CROWN

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Young Marketers 5 Semi-Final - CROWN

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Young Marketers 5 Semi-Final - CROWN
TARGET AUDIENCESAY YEAHBUT THI 畛 MOVE 18 - 25 tu畛i Thu nh畉p: ABC+ V畉n 畛ng t湛y h畛ng D畛 dng b畛 cu畛c Th動畛ng xuy棚n s畛 d畛ng m畉ng x達 h畛i (tr棚n 8h/ngy) Th叩i 畛
M畛i l畉n t畉p xong, 畉u t坦c b畉t b畉t th畉y g畛m T畉p xong l au m狸nh mai d畉y kh担ng n畛i lu担n 畉n gym, ai c滴ng nh狸n nh狸n. Ng畉i l畉m! T畉p m畛t l畉m! Th畛 kh担ng n畛i! OBSERVATIONFACTS (Emotional Memory Management Joseph M. Carver, PhD, Psychologist) Memory file = Information /data + FEELINGS at the time DISCOMFORT AVOIDANCE BAD FILE Brain remember the feelings Pull the file back
Nh畛ng tr畉i nghi畛m c畛a l畉n v畉n 畛ng tr動畛c khi畉n t担i ch炭ng tr動畛c l畉n v畉n 畛ng ti畉p theo KHNG THO畉I MI MU畛N N TRNH INSIGHT
KEY MESSAGE Let FUN OVERSHADOW UNCOMFORTABLE feelings when doing exercises BIG IDEA
MUSIC APPROACH UPBEAT TUNES have MORE information for our brains to process, making us LESS aware of our EXERTION. = GOOD kind of DISTRACTION (David-Lee Priest, PhD, Psychologist, University of East Anglia, Norwich, England) UNCOMFORTABLE UNCOMFORTABLE
Now playing Faded Alan Walker vv 800 岳姻庄畛倩
trigger VIRAL CLIP: FUN HUNTER DEPLOYMENT PLAN (4 tu畉n) KOL: Rocker Nguy畛n 700 岳姻庄畛倩 Composer: Tng Nh畉t Tu畛 CREATE your own exercise with song! [BITIS HUNTER] - FUNHUNTER CONTEST - B畉o Chi #befuncomfortable
Engage (2 tu畉n) 800 岳姻庄畛倩 amplify T坦c Ti棚n SHARE: 400 岳姻庄畛倩 (2 tu畉n) Lilly Nguy畛n IsaacRocker Nguy畛n APP DEMO EVENT
THANK YOU D動董ng Th畛 Lan Chi Tr畉n B畉o Nh動

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Young Marketers 5 Semi-Final - CROWN

  • 2. TARGET AUDIENCESAY YEAHBUT THI 畛 MOVE 18 - 25 tu畛i Thu nh畉p: ABC+ V畉n 畛ng t湛y h畛ng D畛 dng b畛 cu畛c Th動畛ng xuy棚n s畛 d畛ng m畉ng x達 h畛i (tr棚n 8h/ngy) Th叩i 畛
  • 3. M畛i l畉n t畉p xong, 畉u t坦c b畉t b畉t th畉y g畛m T畉p xong l au m狸nh mai d畉y kh担ng n畛i lu担n 畉n gym, ai c滴ng nh狸n nh狸n. Ng畉i l畉m! T畉p m畛t l畉m! Th畛 kh担ng n畛i! OBSERVATIONFACTS (Emotional Memory Management Joseph M. Carver, PhD, Psychologist) Memory file = Information /data + FEELINGS at the time DISCOMFORT AVOIDANCE BAD FILE Brain remember the feelings Pull the file back
  • 4. Nh畛ng tr畉i nghi畛m c畛a l畉n v畉n 畛ng tr動畛c khi畉n t担i ch炭ng tr動畛c l畉n v畉n 畛ng ti畉p theo KHNG THO畉I MI MU畛N N TRNH INSIGHT
  • 5. KEY MESSAGE Let FUN OVERSHADOW UNCOMFORTABLE feelings when doing exercises BIG IDEA
  • 6. MUSIC APPROACH UPBEAT TUNES have MORE information for our brains to process, making us LESS aware of our EXERTION. = GOOD kind of DISTRACTION (David-Lee Priest, PhD, Psychologist, University of East Anglia, Norwich, England) UNCOMFORTABLE UNCOMFORTABLE
  • 8. trigger VIRAL CLIP: FUN HUNTER DEPLOYMENT PLAN (4 tu畉n) KOL: Rocker Nguy畛n 700 岳姻庄畛倩 Composer: Tng Nh畉t Tu畛 CREATE your own exercise with song! [BITIS HUNTER] - FUNHUNTER CONTEST - B畉o Chi #befuncomfortable
  • 9. Engage (2 tu畉n) 800 岳姻庄畛倩 amplify T坦c Ti棚n SHARE: 400 岳姻庄畛倩 (2 tu畉n) Lilly Nguy畛n IsaacRocker Nguy畛n APP DEMO EVENT
  • 10. THANK YOU D動董ng Th畛 Lan Chi Tr畉n B畉o Nh動