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Young Marketers 5 Semi-Final - #hangxom

T
thienvan94

This document outlines a solution to motivate young people in Vietnam to continue working out over time. It notes that many start working out but quit after a few months due to a lack of immediate results and losing motivation. The proposed solution is to introduce "Badges of Honor" through a mobile app that tracks steps and allows users to care for virtual pets. Taking more steps helps pets complete missions and reach goals, providing immediate feedback. The badges would be distributed at interactive booths and through social media to recognize and encourage users' achievements in working out.

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Young Marketers 5 Semi-Final - #hangxom
TARGETAUDIENCE Demogeographic Young people, 18 30 yrs old, HCM and Hanoi Psychographic Ambitious, dynamic and result-oriented Behavioral Care about their efforts Tech-savvy Start working out and then quit after a few months 68% People who have intention and take first action for working out BUT 54% Reduce working out time in the following 3 months 36% Quit woking out in the following 6 months DRIVE-THROUGH GENERATION Prefer clearly immediate results
INSIGHT Things which takes much efforts and a long time to see the result will make me easily lose my patience and then give up I cant feel the results after every time working out, Therefore, I easily lose motivation and give up on working out. The result of working out is difficult to realize, thats why I lose motivation to keep working
OUR SOLUTION Every effort for exercises BRINGS BACK POSITIVE RESULTS IMMEDIATELY and it will be A MOTIVATION TO TAKE NEXT STEPS to achieve the final result they set.
KEY MESSAGE EVERY SINGLE STEP MATTERS CREATIVE IDEA Introducing BADGES OF HONOR EXECUTION PLATFORM DIGITAL PET RAISING Utilize your hard earned step counts for something more than just tracking Badges show the immediate results and honor them
Introducing BADGES OF HONOR Record their movement routine Intergrate with mobile apps through accleration sensor and bluetooth technology HOW wilL ITWORK?
HOW wilL ITWORK? introducing BADGES OF HONOR MOBILE APPLICATION Combines the function of a pedometer with the engagement of a virtual pet. The more steps you take, the more you may help your friends/ pets complete missions, reach their goals along with your own fitness goals
INTERACTIVEBOOTHS How we show their positive results immediately PHASe 1 HOW CANWE EXECUTE THIS IDEA? PLAYGROUND OUTSIDE tools for exercises/ challenges BITIS HUNTER BOOTH Badges distribution Complete the challenges to receive BADGES OF HONOR Ask to download mobile apps Show how apps and badge work Recap the flow and activities of interactive booth Organizing challenges & mini games to engage people to get badges SUPPORTING TACTICS KOLs, PR, Google Adwords EVERY SINGLE STEP MATTERS Lets take action to achieve your goals SOCIAL MEDIA
PHASe 2 HOW CANWE EXECUTE THIS IDEA? PHOTOS ALBUM: BADGES OF HONOR Users can create their picture from mobile apps Create the album BADGE OF HONOR to recognize youngsters SOCIAL MEDIA How we honor their achievements to encourage them Gather the youngster and honor their achievements Take pictures with pets & sign for commitment EVENT & GALLERY: BADGES OF HONOR Run with their pets in reality & gain more benefits in apps GALLERY
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Young Marketers 5 Semi-Final - #hangxom

  • 2. TARGETAUDIENCE Demogeographic Young people, 18 30 yrs old, HCM and Hanoi Psychographic Ambitious, dynamic and result-oriented Behavioral Care about their efforts Tech-savvy Start working out and then quit after a few months 68% People who have intention and take first action for working out BUT 54% Reduce working out time in the following 3 months 36% Quit woking out in the following 6 months DRIVE-THROUGH GENERATION Prefer clearly immediate results
  • 3. INSIGHT Things which takes much efforts and a long time to see the result will make me easily lose my patience and then give up I cant feel the results after every time working out, Therefore, I easily lose motivation and give up on working out. The result of working out is difficult to realize, thats why I lose motivation to keep working
  • 4. OUR SOLUTION Every effort for exercises BRINGS BACK POSITIVE RESULTS IMMEDIATELY and it will be A MOTIVATION TO TAKE NEXT STEPS to achieve the final result they set.
  • 5. KEY MESSAGE EVERY SINGLE STEP MATTERS CREATIVE IDEA Introducing BADGES OF HONOR EXECUTION PLATFORM DIGITAL PET RAISING Utilize your hard earned step counts for something more than just tracking Badges show the immediate results and honor them
  • 6. Introducing BADGES OF HONOR Record their movement routine Intergrate with mobile apps through accleration sensor and bluetooth technology HOW wilL ITWORK?
  • 7. HOW wilL ITWORK? introducing BADGES OF HONOR MOBILE APPLICATION Combines the function of a pedometer with the engagement of a virtual pet. The more steps you take, the more you may help your friends/ pets complete missions, reach their goals along with your own fitness goals
  • 8. INTERACTIVEBOOTHS How we show their positive results immediately PHASe 1 HOW CANWE EXECUTE THIS IDEA? PLAYGROUND OUTSIDE tools for exercises/ challenges BITIS HUNTER BOOTH Badges distribution Complete the challenges to receive BADGES OF HONOR Ask to download mobile apps Show how apps and badge work Recap the flow and activities of interactive booth Organizing challenges & mini games to engage people to get badges SUPPORTING TACTICS KOLs, PR, Google Adwords EVERY SINGLE STEP MATTERS Lets take action to achieve your goals SOCIAL MEDIA
  • 9. PHASe 2 HOW CANWE EXECUTE THIS IDEA? PHOTOS ALBUM: BADGES OF HONOR Users can create their picture from mobile apps Create the album BADGE OF HONOR to recognize youngsters SOCIAL MEDIA How we honor their achievements to encourage them Gather the youngster and honor their achievements Take pictures with pets & sign for commitment EVENT & GALLERY: BADGES OF HONOR Run with their pets in reality & gain more benefits in apps GALLERY