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Young Marketers 5 Semi-Final - SYNERGY
TI TH畉 NY NY
20  25 tu畛i
H N畛i, TPHCM
達 i lm
C畉m 畉u
cy v h畛c
Sn h畛i th畉o
g畉p di畛n gi畉
Ph畉i l Marketer GI畛I
TI TH畉 NY NY
i lm ng畛i
nhi畛u,th畛c
khuya,ch畉 v畉n
畛ng m畉y, n
u畛ng th畉t th動畛ng
Kh担ng c坦 th畛i
gian
T担i c嘆n ph畉i
cy
Ch畉c s畛c
kh畛e kh担ng
t畛t
Kh担ng th畉y hi畛u
qu畉 li畛n
Nh動ng
Th畛i gian: 2h30p/tu畉n
JD: Qu畉n l箪 th畛i gian v lm vi畛c hi畛u
qu畉
L動董ng: $500$
B畛NG M畛T NGY
VI畛C NH畉 L働NG CAO!!
K H畛P 畛NG V畉N 畛NG
C但u chuy畛n b畉t 畉u
H畛p 畛ng th畛 vi畛c
Qu畉n l箪 th畛i gian &
Lm vi畛c hi畛u qu畉
H畛p 畛ng v畉n 畛ng
Ph叩t tri畛n critical thinking
v innovation
H畛p 畛ng v畉n 畛ng 畛c quy畛n v畛i KOLs
TR畉I NGHI畛M M畛I?
1 THNG TH畛 VI畛C C畛A H畛P 畛NG V畉N 畛NG
Vi畛c nh畉 l動董ng
cao
H畛p 畛ng th畛
vi畛c
25p/ngy -
$500/th叩ng
Bitis Hunter g畉n
chip k畉t n畛i v畛i
app 畉m calories
ti棚u hao
Kh担ng d畛 dng?! Ph畉i t畛i 動u h坦a 25
ph炭t!
Nhi畛m v畛 = 300 cals/25 ph炭t/ngy
ti棚u hao do v畉n 畛ng
L畛I CH
L働NG T働NG 畛NG
(Trung b狸nh $500)
Gi畉m c畉m gi叩c stress 20% + 20% l動董ng = $100
Tng 15% kh畉 nng lm vi畛c hi畛u qu畉 +$75
Tng m畛c nng l動畛ng 20% v
gi畉m 60% s畛 m畛t m畛i
+$200
Tng t畉p trung v logic 20% +$100
Tng kh畉 nng linh ho畉t v s畛 i畛m t挑nh +$75
T畛NG C畛NG $550
L働NG NH畉N 働畛C?
1 THNG TH畛 VI畛C C畛A H畛P 畛NG V畉N 畛NG
Time management: T畛t (畉t >300cals/ngy)
Total Budget:
Media: 70m
Targeting: 20m
Giy&chip: 360m
App: 200m
KPI:
300 buildings
600 jobbers
650m
Th畛 ti畉p t畛c v畛i h畛p 畛ng ny xem sao!
Critical Thinking vs.Innovation
2 THNG CHNH TH畛C C畛A H畛P 畛NG V畉N 畛NG
Mobile Game  Ph叩t tri畛n critical
thinking qua gi畉i case t畛 KOLs
V畉n 畛ng = Ti棚u hao cals = G畛i 箪 gi畉i
T畛 thi畉t k畉 (innovate) case tr棚n n畛n t畉ng c坦
s畉n
Nhi畛u l動畛t ch董i nh畉t = S叩ng t畉o nh畉t
= G畉p KOLs
H畛p 畛ng 畛c quy畛n
2 THNG CHNH TH畛C C畛A H畛P 畛NG V畉N 畛NG
Mentorship
Time Management, Critical Thinking & Innovation
H畛p 畛ng v畉n 畛ng 畛c quy畛n c湛ng KOLs
H畛p 畛ng lm vi畛c th畛c t畛 KOLs/Network
Total Budget:
Media: 200m
Targeting: 50m
App: 200m
Clip viral: 600m
Trade marketing: 600m
KPI:
300 buildings
10 offices/building
20 jobbers/office
60.000 jobbers
1650m
T H A N K Y O U !
V SAO H畛 S畉 NGHE CU CHUY畛N?
G畉n VTC v畛i l畛i 鱈ch th畛c t畉, nhu c畉u c畉p thi畉t
73% ch畛n Theo u畛i am m棚/c担ng vi畛c y棚u
th鱈ch" l 畛ng l畛c hnh 畛ng, dnh nhi畛u th畛i
gian h董n c畉.
Ti畛n l畛i t畉i c担ng s畛, c坦 th畛 v畉n 畛ng h畉ng ngy
VTC d畛 dng v th炭 v畛 h董n,
c坦 b畉n lm c湛ng
Con chip + 畛ng d畛ng -> th畉y r探 ti畉n tr狸nh, hi畛u qu畉
Time Management, Innovation, v
Critical Thinking top 10 k挑 nng quan
tr畛ng nh畉t 畛i v畛i ng動畛i i lm (2015).

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Young Marketers 5 Semi-Final - SYNERGY

  • 2. TI TH畉 NY NY 20 25 tu畛i H N畛i, TPHCM 達 i lm C畉m 畉u cy v h畛c Sn h畛i th畉o g畉p di畛n gi畉 Ph畉i l Marketer GI畛I
  • 3. TI TH畉 NY NY i lm ng畛i nhi畛u,th畛c khuya,ch畉 v畉n 畛ng m畉y, n u畛ng th畉t th動畛ng Kh担ng c坦 th畛i gian T担i c嘆n ph畉i cy Ch畉c s畛c kh畛e kh担ng t畛t Kh担ng th畉y hi畛u qu畉 li畛n Nh動ng
  • 4. Th畛i gian: 2h30p/tu畉n JD: Qu畉n l箪 th畛i gian v lm vi畛c hi畛u qu畉 L動董ng: $500$ B畛NG M畛T NGY VI畛C NH畉 L働NG CAO!! K H畛P 畛NG V畉N 畛NG
  • 5. C但u chuy畛n b畉t 畉u H畛p 畛ng th畛 vi畛c Qu畉n l箪 th畛i gian & Lm vi畛c hi畛u qu畉 H畛p 畛ng v畉n 畛ng Ph叩t tri畛n critical thinking v innovation H畛p 畛ng v畉n 畛ng 畛c quy畛n v畛i KOLs
  • 6. TR畉I NGHI畛M M畛I? 1 THNG TH畛 VI畛C C畛A H畛P 畛NG V畉N 畛NG Vi畛c nh畉 l動董ng cao H畛p 畛ng th畛 vi畛c 25p/ngy - $500/th叩ng Bitis Hunter g畉n chip k畉t n畛i v畛i app 畉m calories ti棚u hao Kh担ng d畛 dng?! Ph畉i t畛i 動u h坦a 25 ph炭t! Nhi畛m v畛 = 300 cals/25 ph炭t/ngy ti棚u hao do v畉n 畛ng
  • 7. L畛I CH L働NG T働NG 畛NG (Trung b狸nh $500) Gi畉m c畉m gi叩c stress 20% + 20% l動董ng = $100 Tng 15% kh畉 nng lm vi畛c hi畛u qu畉 +$75 Tng m畛c nng l動畛ng 20% v gi畉m 60% s畛 m畛t m畛i +$200 Tng t畉p trung v logic 20% +$100 Tng kh畉 nng linh ho畉t v s畛 i畛m t挑nh +$75 T畛NG C畛NG $550 L働NG NH畉N 働畛C? 1 THNG TH畛 VI畛C C畛A H畛P 畛NG V畉N 畛NG Time management: T畛t (畉t >300cals/ngy) Total Budget: Media: 70m Targeting: 20m Giy&chip: 360m App: 200m KPI: 300 buildings 600 jobbers 650m
  • 8. Th畛 ti畉p t畛c v畛i h畛p 畛ng ny xem sao! Critical Thinking vs.Innovation 2 THNG CHNH TH畛C C畛A H畛P 畛NG V畉N 畛NG Mobile Game Ph叩t tri畛n critical thinking qua gi畉i case t畛 KOLs V畉n 畛ng = Ti棚u hao cals = G畛i 箪 gi畉i T畛 thi畉t k畉 (innovate) case tr棚n n畛n t畉ng c坦 s畉n Nhi畛u l動畛t ch董i nh畉t = S叩ng t畉o nh畉t = G畉p KOLs
  • 9. H畛p 畛ng 畛c quy畛n 2 THNG CHNH TH畛C C畛A H畛P 畛NG V畉N 畛NG Mentorship Time Management, Critical Thinking & Innovation H畛p 畛ng v畉n 畛ng 畛c quy畛n c湛ng KOLs H畛p 畛ng lm vi畛c th畛c t畛 KOLs/Network Total Budget: Media: 200m Targeting: 50m App: 200m Clip viral: 600m Trade marketing: 600m KPI: 300 buildings 10 offices/building 20 jobbers/office 60.000 jobbers 1650m
  • 10. T H A N K Y O U ! V SAO H畛 S畉 NGHE CU CHUY畛N? G畉n VTC v畛i l畛i 鱈ch th畛c t畉, nhu c畉u c畉p thi畉t 73% ch畛n Theo u畛i am m棚/c担ng vi畛c y棚u th鱈ch" l 畛ng l畛c hnh 畛ng, dnh nhi畛u th畛i gian h董n c畉. Ti畛n l畛i t畉i c担ng s畛, c坦 th畛 v畉n 畛ng h畉ng ngy VTC d畛 dng v th炭 v畛 h董n, c坦 b畉n lm c湛ng Con chip + 畛ng d畛ng -> th畉y r探 ti畉n tr狸nh, hi畛u qu畉 Time Management, Innovation, v Critical Thinking top 10 k挑 nng quan tr畛ng nh畉t 畛i v畛i ng動畛i i lm (2015).