Your 2022 Agency Growth Plan for Digital Marketing Agencies
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Let's build your plan to crush it in the new year. In this workshop we'll help map out an action plan for crushing those goals by going into next year with clear vision, set goals that are achievable, well-defined action plans so there's no confusion about where we stand when 2022 rolls around! Here is what we'll work through together: Set clear goals & targets for the year Specific targets broken down by quarter / month KPIs Key Performance Indicators Audit your current business & identify the gaps Plan out & calendarize our approach Set you up to CRUSH it in 2022 & beyond Let's kick of 2022 strong! You can access the workbook here - sevenfigureagency.com/plan If you'd like to get more ideas & strategies for growing your digital marketing agency, I'd like to invite you to join my Facebook Group. Connect with me and 9,000+ other digital marketing agency owners. To Join The Facebook Group click here - https://www.sevenfigureagency.com/group. You can watch a recording of this presentation by going to https://youtu.be/L21JTqsMTdc
Your 2022 Agency Growth Plan for Digital Marketing Agencies
- 2. PLAN FOR THE SESSION Set clear goals / targets for the year Specific targets broken down by quarter / month KPIs - Key Performance Indicators Audit your current business & identify the gaps Plan out & calendarize our approach
- 3. GROUND RULES Be here NOW Turn off your cell phone & put it away Put on your PARTICIPANT HAT - This is the opportunity to go deeper & flesh this out further Shut out all distractions Give this your 100% focus
- 7. MODEL FUNDAMENTALS One target niche Recurring monthly revenue is the ONLY way to go No one-off projects No check-payments (credit card or direct debit only) No partial payment deposits Minimum monthly needs to be at least $1K
- 9. ALAN HILLSBERG - FUNERAL MARKETING SERVICES Grew from $10K to $115,000 monthly recurring Going to do $1.5M this year
- 11. "SUCCESS IS GOALS. ALL ELSE IS COMMENTARY. - BRIAN TRACY
- 12. "SUCCESS IS GOALS. ALL ELSE IS COMMENTARY. - BRIAN TRACY
- 13. SUCCESS IS GOALS. ALL ELSE IS COMMENTARY. - BRIAN TRACY CLEAR GOALS = WIND IN YOUR SAILS
- 14. GOAL-SETTING FRAMEWORK You have to have written goals & plans You need to set at a minimum 1 Year Goal Quarterly Goals Monthly Goals You MUST have a stopping point at the beginning of each new year & end of each quarter to reflect (how did you do based on what you set for your goal & what are you going to do going forward)
- 16. BRIAN K - GFOUR MARKETING Grew from $60,000 to $375,000 monthly recurring Going to do $4M this year
- 18. "SUCCESS IS GOALS. ALL ELSE IS COMMENTARY. - BRIAN TRACY
- 20. "SUCCESS IS GOALS. ALL ELSE IS COMMENTARY. - BRIAN TRACY
- 21. Page 11
- 22. Page 11
- 23. FOUNDATION Prospect list Dream 100 list identi fi ed Join the association(s) CRM / Marketing system in place & ready to roll Niche website Funnel for scheduling appointment & opt-in Personal social pro fi les (FB, LinkedIn, Instagram) optimized & speaking to your niche Book published (extra credit)
- 24. Ongoing Activities Daily At least 3 move forward conversations Attempt to connect with at least 25 prospects - Call / message - FB connection or message - LinkedIn connection or message Weekly Pick one city to target & put your VA to work on developing the list Record one video to load on yourFacebooks personal & business pages, LinkedIn pro fi le, blog withtranscript & send outvia email to your database Monthly Conduct at least one webinar & syndicate fully Conduct at least once podcast interview & syndicate fully
- 26. Advertising Initiatives Google AdWords Retargeting SEO (ongoing webinars & videos help with this) FB Ads (mainly targeting custom audience) Direct Mail Campaign (to Dream 100 prospects) - consider mailing book, CD with interviews, recording of webinars, monthly newsletter Exhibiting at industry trade shows
- 27. What Parts Of This Can You Delegate? Weekly Pick one city to target & put your VA to workon developing the list Record one video to load on yourFacebooks personal & business pages, LinkedIn pro fi le, blog withtranscript & send outvia email to your database Monthly Conduct at least one webinar & syndicate fully Conduct at least once podcast interview & syndicate fully Daily At least 3 moveforward conversations Attempt to connect with at least 25 prospects - Call / message - FB connection or message - LinkedIn connection or message
- 28. A VORTEX OF ACTIVITY 500 Prospects connected with, on a monthly basis, via multiple channels: phone, email, social (FB, LinkedIn, Instagram) New video / content dropped weekly via email, social (FB, LinkedIn, Instagram) YouTube & added to your blog for inbound activity New webinar every month with multiple touches to your database via email & social, then syndicated across the web, driving inbound activity New expert interview every month sent to your database, social pro fi les, & posted online, driving inbound activity PLUS awareness & lead generation from any paid marketing efforts: PPC, FB Ads, Retargeting, Direct Mail, etc Omnipresence in your prospects world (email, phone, social feed, social inbox, mailbox)
- 29. DANNY BARRERA - CONCRETE MARKETING CREW Grew from $23,000 to $76,000 monthly recurring 330% growth for the year $55K monthly recurring base growth
- 31. FEBRUARY 2020
- 32. WHAT WEVE COVERED Clear goals & targets for the year Specific targets broken down by quarter / month KPIs - Key Performance Indicators Audit your current business & identify the gaps Plan out & calendarize our approach