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Editor's Notes

• #2: - Hello and welcome to Your Environment Is the Interface
• #3: - First, allow me to introduce myself. My name is Mark Badger, and I am Creative Director at CapTech Consulting. - For almost 20 years, I have been designing interactive experiences targeted for the web and, since 2010, for mobile and tablet use. - My background is in visual design, and before that I received my BA in Architecture from Yale. - Been fascinated by the relationships between brands and people, primarily as mediated by user experiences. Now with iBeacon, I can revisit my earlier design education: architecture.
• #4: - Before I begin, I’d like to get a sense of who’s here. - Who here is a interaction or user experience designer of some kind? - Who here works in user research? Software developers? - OK, how about folks who work in or for the government? Private sector? Non-profit/institution? - lastly, who here is already familiar with what iBeacon is and how it works? “Full frame of movie audience wearing special 3D glasses to view film Bwana Devil which was shot with new “natural vision” 3 dimensional technology.” photo by J.R. Eyerman, Paramount Theater, Hollywood, California, November 26, 1952. The same image is availbale at Getty Images.
• #5: - If you have questions, please hold onto them for now, as I may answer them during the course of the presentation. I will leave time at the end for some Q&A.
• #6: OK, so why Genius Loci? - For the ancient Romans, the genius loci was the protective god of a particular place. - Not quite an oracle, but more like a household god…the god of a specific location. - Bit of trivia…the word genie is derived form Genius. - In more modern usage—especially architecture—the genius loci is the spirit or essence of a place…a much more metaphoric interpretation of the term. Let’s look at some examples.
• #7: Aesthetics & ergonomics - What activities and functions this space is designed to accommodate - Which is distinct from the experiences which happen here
• #8: http://web.library.yale.edu/place/linonia-and-brothers-reading-room
• #9: Orange: Ellsworth Kelly Chalkboard: Cy Twombly Sculpture: Alberto Giacometti
• #10: - These are places I spent a fair amount of time in as an architecture student at Yale. - Each of these places has a particular essence, due to my experiences of and in these places. The spirit of this place is a result of organic, often unplanned interactions. - You’ll note that I did not include images with people in them. That’s on purpose. - Currently, these spaces are mute, rich with potential but unaware of any people that may or may not be there, never mind the interactions and experiences had there. - iBeacon technology has the potential to transform those experiences, though you will need a mobile device of some kind to facilitate that. - Not just potential uses, but potential dialogues. - Also…these places have no memory, iBeacon might change that as well.
• #12: OK. iBeacon. What is it and how does it work? - iBeacon is an Apple-branded protocol built on top of Bluetooth LE that dictates how iBeacon-configured sensors may communicate with iOS devices. - So, “beacons" are wireless sensors (often very small) that transmit data to your iPhone using Bluetooth Low Energy. - The protocol is tightly constrained, by design. Very little data gets sent—4 identifiers, in fact—even though BT allows for data as robust as audio streaming.
• #13: - here are what some of these sensors look like - also…iPhones and Apple Watches - So, not only do beacons take the form of inexpensive sensors that you can place in a location, beacons need not have a fixed location…and they may not be just dumb, inexpensive sensors.
• #14: - iBeacon allows apps on your iPhone to have access to microlocation. In short: it creates short-range, proximity awareness. - This device is near that sensor (or those sensors). That’s it. - iBeacon gives you enough information to identify the sensors in range…all the other intelligence (and value) must be built into the app or into the app plus a cloud/internet service.
• #15: - An iPhone (or similarly capable Android phone) with Bluetooth LE enabled enters the broadcast range of a beacon (around 30 meters). - The beacon is constantly broadcasting its identifiers. - When the iPhone intercepts that communication, it routes the IDs to the relevant app, which then displays notifications, or responds in other more interesting ways once the app is open.
• #16: Orange: Ellsworth Kelly Chalkboard: Cy Twombly Sculpture: Alberto Giacometti
• #17: - First of all, you need an app. iOS (or certain flavors of Android) broker the communication, but you need an app. No app, no iBeacon functionality. - Second, because it runs over bluetooth, you have to have bluetooth enabled. No bluetooth, no iBeacon. - Third, you have to authorize location services. No location awareness, no iBeacon. - Also…to get the most functionality, you need to authorize notifications.
• #19: - Since the iPhone 4s, the iPhone has been able to use a number of sensors and antennae to understand it’s environment and the relationship to it, but iBeacon adds something new to the mix. - For most of these sensors, the data they collect and interpret is observational. - For the antennae, including bluetooth, they allow the smartphone to transmit data back and forth - iBeacon acts as a hybrid…leveraging the Bluetooth LTE channel to get proximity information. Artist: Jim Sanborn Title: A Comma, A, 2004 Location: Plaza in front of the new library, University of Houston
• #20: - In the case of iBeacon (or beacons in general), location or contextual data is observed and reported. Because the phone understands only that it is near a beacon (or several beacons). The meaning of the location requires infrastructure, and that infrastructure is provided by organizations with their own interpretation of the context. - In a very real way, beacon enhanced environments are truly augmented reality. - By placing beacons in a particular setting, you turn the environment into the interface. - Brands, companies, and organizations can create a digital context that enhances and adds meaning to the physical world. - While your GPS apps do this as well (think of the difference between Wayz and Google Maps), beacons allow organizations to frame this context, and to do so indoors and in both medium to short proximity.
• #21: - Shift to proximity, localized, contextually specific design is actually a fundamental shift in emphasis from the web or from mobile paradoxically. - The web has allowed geographically specific organizations and companies to have a global presence. - Mobile has allowed fixed experiences to be portable. - iBeacon and similar proximity-based technologies allow for the enhancement of specific and highly localized experiences
• #22: - Shift to proximity, localized, contextually specific design is actually a fundamental shift in emphasis from the web or from mobile paradoxically. - The web has allowed geographically specific organizations and companies to have a global presence. - Mobile has allowed fixed experiences to be portable. - iBeacon and similar proximity-based technologies allow for the enhancement of specific and highly localized experiences
• #23: - A note about all of the scenarios we are about to review…they presume a thorough distribution of beacon-capable devices as well as your institution’s app. - Many of these also require a well considered and thorough implementation, including well-placed beacons, a well-designed application, and robust back-end software support.
• #24: AUGMENTED SPACES Per LaChaise: Frederic Chopin, Oscar Wilde, Jim Morrison Let’s take the museum demo a bit further - Guided tour
• #25: Working along the same theme of augmenting a particular location - Room Reservation System - current reservation schedule for a conference or meeting room. - current status of available rooms, ad hoc - motion detection gets you some of the way there - each day’s schedule can be pushed to a phone, rather than installing a series of displays. - Of course, once you’ve facilitated this interaction with an app, a whole suite of functions could be enabled. Reservation on the fly.
• #26: WAYFINDING Indoor mapping is the most obvious. GPS does not work indoors. WiFi can work but drains your battery faster than Bluetooth…and it requires network authentication. The map can be pushed as the visitor approaches the building. And of course, with beacons placed at each entrance, the map orientation can be preset. If the user has specified the destination already, the app can leverage a series of well place beacons can help guide someone through an unfamiliar facility.
• #27: PRESENCE INDICATION - Room lighting…better than motion detection - This is where you need to start to wrap your head around how all the parts of an iBeacon system work together. - It’s not the beacons that control the lights, it’s your app. More precisely, your app in coordination with some back-end system. YOUR ENVIRONMENT IS THE INTERFACE
• #28: Shifting the USER - Even more generally, using this same idea, facility coordinators can track usage patterns of rooms and buildings over time. - Facility lighting, heat, and A/C can use this more sophisticated presence indication to better manage energy usage.
• #29: OUTSIDE THE BOX With beacons located along the bus route and with the driver having, say, an iPhone with the transit app. - Also…can get a read on remaining shuttle capacity…either passively or actively.
• #30: Transforming the service of health care, or at least the visit
• #32: Some things to consider here: If iBeacon allows you to enhance the customer experience of a branded space, you need to think about whether it makes more sense to own your implementation or to sub it out to 3rd parties like shopkick (Macy’s) or inMarket (Safeway). There are several upsides to using your own app, but one is context specific behaviors. The same app that provides benefits when near iBeacons will simply suppress those behaviors when not near iBeacons. These examples are all retail oriented, and in fact all of the journeys we’ve shown so far are consumer oriented as well. What has not been widely discussed yet are operational applications. For example, healthcare and RFID.
• #33: Some things to consider here: If iBeacon allows you to enhance the customer experience of a branded space, you need to think about whether it makes more sense to own your implementation or to sub it out to 3rd parties like shopkick (Macy’s) or inMarket (Safeway). There are several upsides to using your own app, but one is context specific behaviors. The same app that provides benefits when near iBeacons will simply suppress those behaviors when not near iBeacons. These examples are all retail oriented, and in fact all of the journeys we’ve shown so far are consumer oriented as well. What has not been widely discussed yet are operational applications. For example, healthcare and RFID.
• #36: Estimates are over 200 million iOS devices by the end of this year I think about 98% of iOS devices are now iBeacon compatible. The number for Android is up to about 32%
• #37: Don’t lead with the technology. - User Testing and Research methods - Design Studio
• #40: Subjective, Observational, Implicit. - Eye tracking - Electrodermal activity (EDA) + Behavioral analysis - Verbalization analysis - Pupil dilation - Facial expression analysis
• #41: Inspiration…but also, lessons learned.