際際滷

際際滷Share a Scribd company logo

Your service edge location and mobile in tourism

Luigi Cappel
Luigi Cappel

The document discusses how location data from smartphones can benefit businesses. It notes that over 50% of New Zealand mobile users now have smartphones with GPS. While many businesses consider location in decisions like site selection, few leverage location data. The document describes the author's experience using location-based apps on a road trip in the US, finding them very helpful. It argues tourism and hospitality industries, in both NZ and the US, could better use new technologies like location data and apps to market to potential customers.

1 of 24
Download to read offline
April 2013 Whats Location Got To Do With It? Luigi Cappel SoLoMo Consulting Developing Your Service Edge
Whats Location Got To Do With It? Some Questions Smartphones and GPS BAU USA FIT Road Trip Experience Tourism is Tough Being an FIT is Tough What I learned
What Industries are Involved with Location? Yours!
Location, Location, Location If location is everything, why are so few businesses capitalising on it? You select buildings based on it Many think build it and they will come Do you analyse your business spatially? Where do your clients come from? Do you understand your customer demographics?
Smartphones have GPS IDC and Nielsen agree that >50% of NZ mobile users have Smartphones March 2012 NZ Interactive Advertising Bureau June 2012 60% of NZ Smartphone users access Internet daily 54% use apps daily 65% used in last 6 months to find info on products services 60% used phone while out and about for researching/buying products/services
Research by telmetrics
So What? What is BAU? Is it a sound business model for future growth Customers are looking for your business and wanting to know more about it People are talking about your business, probably without you knowing about it
BAU dISrupt or be dISRupted
FIT USA Road Trip Why?
FIT USA Road Trip What happens if you cross the line?
A DIY App for each Property? How many brochure-ware apps do you want to download?
There Are Exceptions Updated daily, interacts with Facebook, Google+ and much more
Another Exception Show Calendar Live Show Audio Streaming Live Twitter Feed Interacted with me during the show! Concert Video Competitions Bios Purchase Tickets Online store for souvenirs Facebook interface
Most Apps are City Based
Tourism is Tough It must be really hard surviving in the hospitality and tourism industry if you are not one of the main attractions. People are walking away from motel businesses Restaurants are struggling Despite the RWC bed nights for 12 months to June 2012 down by 79,000 MED
Its Hard Being an FIT: Just as well Im a geek
Without these apps I wouldnt havehttp://luigicappel.wordpress.com
The apps helped me Find great restaurants Avoid bad ones Avoid hotels with bedbugs Find historic villages in the middle of nowhere
What I learned Loads of people are checking into locations, leaving tips and comments Most operators are blissfully unaware of them They dont know they could be marketing to them FOR FREE! The tourism, hospitality and retail industries are hurting And they dont understand new technologies
What I learned The USA is no better off than NZ IMHO Kiwis are smarter than Americans because of our ability to see the big picture and solve problems We are way ahead in crossing the chasm to mass early adopters Kiwi domestic tourists and incoming tourists have smartphones and use them
A Few Opportunities
Imersia Cloud Finga Footy
Imersia Cloud Finga Footy Last minute proximity based marketing with context, location, profile and real time.
Final Thoughts Thank youluigicappel@SoLoMoConsulting.co.nz http://imersianz.wordpress.com/ http://luigicappel.wordpress.com http://thefuturediaries.com 1. New Zealand enjoys a steady stream of FIT 2. The likelihood is that each group has one or more location aware Smartphones 3. Context, profiling, location and mobile is gong to be HUGE 4. We are not behind the rest of the world but that doesnt mean we cant do better 5. There are opportunities for your business, many are free 6. Get involved and do something now

More Related Content

Your service edge location and mobile in tourism

  • 1. April 2013 Whats Location Got To Do With It? Luigi Cappel SoLoMo Consulting Developing Your Service Edge
  • 2. Whats Location Got To Do With It? Some Questions Smartphones and GPS BAU USA FIT Road Trip Experience Tourism is Tough Being an FIT is Tough What I learned
  • 3. What Industries are Involved with Location? Yours!
  • 4. Location, Location, Location If location is everything, why are so few businesses capitalising on it? You select buildings based on it Many think build it and they will come Do you analyse your business spatially? Where do your clients come from? Do you understand your customer demographics?
  • 5. Smartphones have GPS IDC and Nielsen agree that >50% of NZ mobile users have Smartphones March 2012 NZ Interactive Advertising Bureau June 2012 60% of NZ Smartphone users access Internet daily 54% use apps daily 65% used in last 6 months to find info on products services 60% used phone while out and about for researching/buying products/services
  • 7. So What? What is BAU? Is it a sound business model for future growth Customers are looking for your business and wanting to know more about it People are talking about your business, probably without you knowing about it
  • 9. FIT USA Road Trip Why?
  • 10. FIT USA Road Trip What happens if you cross the line?
  • 11. A DIY App for each Property? How many brochure-ware apps do you want to download?
  • 12. There Are Exceptions Updated daily, interacts with Facebook, Google+ and much more
  • 13. Another Exception Show Calendar Live Show Audio Streaming Live Twitter Feed Interacted with me during the show! Concert Video Competitions Bios Purchase Tickets Online store for souvenirs Facebook interface
  • 14. Most Apps are City Based
  • 15. Tourism is Tough It must be really hard surviving in the hospitality and tourism industry if you are not one of the main attractions. People are walking away from motel businesses Restaurants are struggling Despite the RWC bed nights for 12 months to June 2012 down by 79,000 MED
  • 16. Its Hard Being an FIT: Just as well Im a geek
  • 17. Without these apps I wouldnt havehttp://luigicappel.wordpress.com
  • 18. The apps helped me Find great restaurants Avoid bad ones Avoid hotels with bedbugs Find historic villages in the middle of nowhere
  • 19. What I learned Loads of people are checking into locations, leaving tips and comments Most operators are blissfully unaware of them They dont know they could be marketing to them FOR FREE! The tourism, hospitality and retail industries are hurting And they dont understand new technologies
  • 20. What I learned The USA is no better off than NZ IMHO Kiwis are smarter than Americans because of our ability to see the big picture and solve problems We are way ahead in crossing the chasm to mass early adopters Kiwi domestic tourists and incoming tourists have smartphones and use them
  • 23. Imersia Cloud Finga Footy Last minute proximity based marketing with context, location, profile and real time.
  • 24. Final Thoughts Thank youluigicappel@SoLoMoConsulting.co.nz http://imersianz.wordpress.com/ http://luigicappel.wordpress.com http://thefuturediaries.com 1. New Zealand enjoys a steady stream of FIT 2. The likelihood is that each group has one or more location aware Smartphones 3. Context, profiling, location and mobile is gong to be HUGE 4. We are not behind the rest of the world but that doesnt mean we cant do better 5. There are opportunities for your business, many are free 6. Get involved and do something now