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SOUL OF SALES
Your True Colours
ROHIT BASSI
Your True Colours - Amplify Your Sales
Your True Colours - Amplify Your Sales
Your True Colours - Amplify Your Sales
25+ Years Global Experience
International Speaker
Oracle. Jumeirah. HSBC
ROHIT BASSI
Your True Colours - Amplify Your Sales
Your True Colours - Amplify Your Sales
Your True Colours - Amplify Your Sales
Your True Colours - Amplify Your Sales
Your True Colours - Amplify Your Sales
What challenges/
issues/ problems are
your clients facing?
VALUE
TRUST
RESOLV
E
SUPPOR
Your True Colours - Amplify Your Sales
Aoccdrnig to rscheearch at Cmabrigde
Uinervtisy, it dsoen't mttaer in waht oredr the
ltteers in a wrod are, the olny iprmoetnt tihng
is taht the frist and lsat letetrs are in the rhigt
pclae. Tihs is beuscae the huamn mnid deos
not prcoses the iifornmaotn a letetr at a tmie,
but isetand sees the fsirt and lsat letrets, the
lgtenh of the wrod and the colecltoin of oehtr
ltteers and tehn laeps to a coslinuocn as to
waht the wrod is.
J Ridley Stroop 1930s
 Red
 Green
 Blue
 Yellow
 Green
 Purple
 Orange
 Red
 Yellow
 Brown
 Yellow
 Oopphss
 Orange
 Black
 Grey
 Pink
 Blue
 Well Done!!!
Your True Colours - Amplify Your Sales
THINKING
MEMORY
INSTINCTS & HABITS
Your True Colours - Amplify Your Sales
Facts/ REASONING
Details/ SPECIFICS
Ideas/ SPONTANEOUS
Emotions/ FEELINGS
WHEN BUYING
 Functionality
 Cost-effectiveness
 Practicality
 Relationship
 Opinion of other people
 Feeling of rightness
 Innovation
 Image
 Uniqueness
 Safety
 Reliability
 Established brand
REASONINGSPECIFICFEELINGSPONTANEOUS
TRINITY OF I
INFORM
INSPIRE INFLUENCE
CLIENT
LESS IS MORE
BE CONCISE MAKE IT RELEVANT CREATE CURIOSITY
COMMUNICATION
 Facts to illustrate points
 Terms logically & rationally
 Present opinions very forcibly
 Feelings to illustrate points
 Terms feel & intuitively
 Wants empathy from the listener
 Metaphors to illustrate points
 Terms potentially & conceptually
 Is easily distracted
 Detail & data to illustrate points
 Terms safe, plan & process
 Expects to be listened to carefully
REASONINGSPECIFICFEELINGSPONTANEOUS
Your True Colours - Amplify Your Sales
Your True Colours - Amplify Your Sales
Your True Colours - Amplify Your Sales
rohit@in-learning.com
www.roitalks.com
+971 55 553 2275
ROHIT BASSI

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Your True Colours - Amplify Your Sales