This document discusses how to become a microcelebrity by gaining attention and choice online. It states that a person's online profiles can potentially be viewed by 2.5 billion people. It advocates choosing to use one's online platform to offer a powerful solution to a specific community in order to gain more attention and freedom of choice. Specifically, it promotes joining a movement to build a global network of people working together to elevate the world through contribution and increasing each other's attention and choice.