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YouScan Company Overview - Social Media Listening with Visual Insights.pdf

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Alexander Sirach
Alexander Sirach

Social Media Listening with Visual Insights Get to know your customers on a whole new level with AI-powered analysis of text, images, and audience data from social media. This is our story Back in 2009, it was quite challenging for companies to instantly collect brand mentions and get in-depth analytics based on this data. This was the moment when YouScan was created - a pioneering social media listening tool. With the continuous improvement of the product, YouScan quickly became the #1 solution for social media monitoring in the Eastern Europe. The team started to work with world-renowned brands and agencies, such as Nestle, Unilever, Ipsos, and Samsung. In 2018, YouScan introduced its breakthrough image recognition technology called ‘Visual Insights’, and the same year the team decided to conquer the global market. Global recognition didn’t take long. In 2019, Gartner recognized YouScan as ‘Cool AI Vendor for Marketing’ and Saas Advisor named YouScan a Visual Analysis Category Winner in Martech-Challenges. YouScan continued to expand and opened offices in New York, Mexico City, Limassol, and Warsaw. Two years in a row - 2020 & 2021 - it received the MarTech Breakthrough Award in the "Best Social Media Monitoring Software" category. Today, the YouScan team is committed to bringing the best-in-class AI technologies to companies across the world, making it easier to listen to their customers every day.

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Social Media Listening with Visual Insights Understand your customers like never before youscan.io
Thousands of brands using our platform globally 2010 year founded Over 60 teammates in 14 countries About YouScan
YouScan is an AI-powered social media listening platform with industry-leading image recognition capabilities. Now, with ChatGPT Insights Copilot! YouScan helps businesses analyze consumer opinions, discover actionable insights, and manage brand reputation. 500K Media sources covered 95% Text and image classification accuracy 500M Data points analyzed daily 500B Social data archive
Trusted by the world’s leading brands and agencies Recognized by industry analysts and customers Cool AI Vendor for Marketing - Gartner - report by SaaS Advisor Visual Analysis category Winner in Martech Challenge “ “
Advanced AI-powered text and image analytics for faster insights Unlimited users with granular access rights and workflows Custom dashboards and smart alerts Comprehensive coverage + custom crawling for client-specific sources Third-party integrations (pre-built + custom) and API Built-in automation + Smart ML Tags In-app customer support via real-time chat Powerful yet user-friendly Social Media Listening
We help companies listen to their customers and improve Our Mission
How YouScan can help your business Market Research Analyze social media data worldwide with no geographical limitations and significant investment requirements. Brand Management Track customer perceptions and sentiment toward your brand. Understand what satisfies and disappoints your customers. Competitor Analysis Measure the share of voice to benchmark awareness of your brand against competitors. Assess the strengths and weaknesses of your business. Crisis Management React to threats that can break your brand reputation immediately. Get real-time notifications and act fast. In?uencer Marketing Identify creators who already use and love your product. Build relationships and turn them into your brand ambassadors. Trend Analysis Analyze billions of online conversations to predict long-term trends that will significantly impact your business.
Visual Analytics YouScan’s advanced capabilities describe images in vivid detail, providing brands and agencies with instant access to valuable consumer insights. Visual insights See 80% more brand mentions using AI-powered image recognition. Analyze objects, scenes, activities and demographic information on images to understand your customers better. Get a complete picture of consumption situations involving your products and services, discover new use cases, and get inspiration for new products and marketing ideas. Compare the context of images featuring your brand logo with the competition. Find out what makes your brand stand out from the rest.
Growing demand for social intelligence The need for visual content analysis
INSIGHTS COPILOT Conversational social media listening assistant powered by ChatGPT to ?nd qualitative insights from millions of online conversations. Launched in April 2023, YouScan’s Insights Copilot lets you ask questions about data and get responses, insights and summaries in natural language.
Collect your brand mentions from different types of sources globally. Social Networks: Twitter, Facebook, Instagram, YouTube, TikTok, Reddit, Quora, LinkedIn, Pinterest, Twitch Google Maps App store platforms: Google Play, App Store Blogs & Forums Online media Review websites E-commerce platforms and others Messengers: Telegram Global coverage
YouScan automatically sorts mentions by categories, subjects, and trends to uncover the most important information among billions of conversations happening online. Smart tags AI-powered data segmentation Auto-Categories Find posts that contain customer complaints, praise, opinions, and comparisons in a matter of seconds. Forget about manual data markup with Smart tags – context-based data segmentation. Get hundreds of mentions automatically segmented into custom tags based on your needs.
YouScan’s AI-powered system provides real-time insights to help you make data-driven decisions. Insightful analytics Aspect-based sentiment analysis Look over detailed customer opinions on various aspects of your product using aspect-based sentiment analysis, which recognizes both the context and tone of the posts.
Insightful analytics Trend detection Stay aware of trending discussions about your monitoring subject, get to know what triggered the mention spikes and where they originated. Uncover the most common words, phrases, emojis and hashtags, and track their popularity over time to be on the same page with your audience.
26 Customizable reporting Create custom dashboards for various teams and stakeholders across your organization. Custom dashboards and data export Keep the most important data at your fingertips. Create separate dashboards for various tasks and stakeholders, providing access to real-time analytics, or export analytical data in any format you need. Showcase data from different monitoring topics within a single dashboard. Drill down into detailed analytics using interactive widgets. Get automatic reports delivered to your inbox or share dashboards by creating custom links.
26 Automation & Integration Rely on YouScan’s automation and integration capabilities to make your teams' work?ows faster, easier, and more ef?cient. Smart features and integrations Send important mentions from YouScan to your existing workspaces and tools like CRM, helpdesk platforms, and messengers using out-of-the-box integrations. Get notified about any unusual activity in your monitoring topics by email or messenger with smart alerts to prevent any crisis situations. Create rules for automating your workflows, easier data management and segmentation.
Unlimited number of users Different permission levels Task assignment 28 Collaboration
Knowledge base Outstanding customer support and account management help you focus on the important information for your business and get the best results. Included in all pricing plans at no charge. YouScan's fresh, friendly, and intuitive user interface requires a minimal learning curve. Available in light and dark mode. Customer support Friendly interface Instantly find answers to your questions using a self-serve online library of documentation that includes how-to guides and instructions. Customer experience
Case study - L'Oréal L'Oréal wanted to improve the formula and communication for one of its top makeup products, so they decided to survey their customers. The goal was to learn which active ingredients are credible and which words the audience uses when discussing foundations in general. The "consumer glossary" created with the help of social media monitoring was later used for marketing communication. Challenges Limitations of traditional research methods (pressure on respondents and readymade answers); Getting access to a large scope of honest opinions shared by customers in a natural online environment; Difficulty in detecting the most commonly used words and phrases to create a "consumer glossary." Results Received feedback about new and updated products; Discovered words that customers used to praise the products; Adjusted customer communication strategy; Got valuable insights that were then used for further research; Conducted competitor analysis.
Case study - Thera?u Thera?u, a GSK brand, launched an AI-powered interactive service called "The Flu Forecast". The main goals were to raise customer awareness of the virus's spread, increase product recognition as antiviral and anti-?u, and boost sales. Challenges Lack of data sources with up-to-date information of audience's discussions about actual cases of the flu; The complexity of setting up accurate search queries for social media data; Inability to use a unified approach to data processing due to significant differences in climate and population density in Eastern Europe. Results YouScan helped monitor the spread of the flu through public online posts and track the epidemic's dynamics and trends in a given location. More than 200 queries were created to conduct an accurate data search. The data found with YouScan was used to build the Flu Forecast model using social media conversations, weather forecasts, and top search queries in search engines. Theraflu experienced market growth that was 5 times faster, and gained a record index of a market share (34%).
What Customers Say Chirag Kothari Director, Social Mindshare Over the last decade, I have got my hands dirty on more than ten social listening tools. But no one capitalizes on AI how YouScan does. It is the simplest, fastest social listening tool I have used till now. Its AI-driven insights, visualization, and ?lters are there to impress you like no other. A must tool, even if it’s a supplement to your existing tool. Martin Miliev Head of Social Media Intelligence Publicis YouScan offers excellent visual analytics and UX on top of rich content sourcebook We have picked YouScan because their tool is very user friendly, offers a wide range of ?lters and widgets to enhance the work of the data translators. The platform offers exhaustive coverage of various social media platforms too. However, the image analytics and logo recognition is where YouScan really shines. Last but not least, they also offer excellent customer support and willing to improve and upgrade their offering.
Achieve your business goals with YouScan youscan.io Choose a reliable social media listening partner. ?

More Related Content

YouScan Company Overview - Social Media Listening with Visual Insights.pdf

  • 1. Social Media Listening with Visual Insights Understand your customers like never before youscan.io
  • 2. Thousands of brands using our platform globally 2010 year founded Over 60 teammates in 14 countries About YouScan
  • 3. YouScan is an AI-powered social media listening platform with industry-leading image recognition capabilities. Now, with ChatGPT Insights Copilot! YouScan helps businesses analyze consumer opinions, discover actionable insights, and manage brand reputation. 500K Media sources covered 95% Text and image classification accuracy 500M Data points analyzed daily 500B Social data archive
  • 4. Trusted by the world’s leading brands and agencies Recognized by industry analysts and customers Cool AI Vendor for Marketing - Gartner - report by SaaS Advisor Visual Analysis category Winner in Martech Challenge “ “
  • 5. Advanced AI-powered text and image analytics for faster insights Unlimited users with granular access rights and workflows Custom dashboards and smart alerts Comprehensive coverage + custom crawling for client-specific sources Third-party integrations (pre-built + custom) and API Built-in automation + Smart ML Tags In-app customer support via real-time chat Powerful yet user-friendly Social Media Listening
  • 6. We help companies listen to their customers and improve Our Mission
  • 7. How YouScan can help your business Market Research Analyze social media data worldwide with no geographical limitations and significant investment requirements. Brand Management Track customer perceptions and sentiment toward your brand. Understand what satisfies and disappoints your customers. Competitor Analysis Measure the share of voice to benchmark awareness of your brand against competitors. Assess the strengths and weaknesses of your business. Crisis Management React to threats that can break your brand reputation immediately. Get real-time notifications and act fast. In?uencer Marketing Identify creators who already use and love your product. Build relationships and turn them into your brand ambassadors. Trend Analysis Analyze billions of online conversations to predict long-term trends that will significantly impact your business.
  • 8. Visual Analytics YouScan’s advanced capabilities describe images in vivid detail, providing brands and agencies with instant access to valuable consumer insights. Visual insights See 80% more brand mentions using AI-powered image recognition. Analyze objects, scenes, activities and demographic information on images to understand your customers better. Get a complete picture of consumption situations involving your products and services, discover new use cases, and get inspiration for new products and marketing ideas. Compare the context of images featuring your brand logo with the competition. Find out what makes your brand stand out from the rest.
  • 9. Growing demand for social intelligence The need for visual content analysis
  • 10. INSIGHTS COPILOT Conversational social media listening assistant powered by ChatGPT to ?nd qualitative insights from millions of online conversations. Launched in April 2023, YouScan’s Insights Copilot lets you ask questions about data and get responses, insights and summaries in natural language.
  • 11. Collect your brand mentions from different types of sources globally. Social Networks: Twitter, Facebook, Instagram, YouTube, TikTok, Reddit, Quora, LinkedIn, Pinterest, Twitch Google Maps App store platforms: Google Play, App Store Blogs & Forums Online media Review websites E-commerce platforms and others Messengers: Telegram Global coverage
  • 12. YouScan automatically sorts mentions by categories, subjects, and trends to uncover the most important information among billions of conversations happening online. Smart tags AI-powered data segmentation Auto-Categories Find posts that contain customer complaints, praise, opinions, and comparisons in a matter of seconds. Forget about manual data markup with Smart tags – context-based data segmentation. Get hundreds of mentions automatically segmented into custom tags based on your needs.
  • 13. YouScan’s AI-powered system provides real-time insights to help you make data-driven decisions. Insightful analytics Aspect-based sentiment analysis Look over detailed customer opinions on various aspects of your product using aspect-based sentiment analysis, which recognizes both the context and tone of the posts.
  • 14. Insightful analytics Trend detection Stay aware of trending discussions about your monitoring subject, get to know what triggered the mention spikes and where they originated. Uncover the most common words, phrases, emojis and hashtags, and track their popularity over time to be on the same page with your audience.
  • 15. 26 Customizable reporting Create custom dashboards for various teams and stakeholders across your organization. Custom dashboards and data export Keep the most important data at your fingertips. Create separate dashboards for various tasks and stakeholders, providing access to real-time analytics, or export analytical data in any format you need. Showcase data from different monitoring topics within a single dashboard. Drill down into detailed analytics using interactive widgets. Get automatic reports delivered to your inbox or share dashboards by creating custom links.
  • 16. 26 Automation & Integration Rely on YouScan’s automation and integration capabilities to make your teams' work?ows faster, easier, and more ef?cient. Smart features and integrations Send important mentions from YouScan to your existing workspaces and tools like CRM, helpdesk platforms, and messengers using out-of-the-box integrations. Get notified about any unusual activity in your monitoring topics by email or messenger with smart alerts to prevent any crisis situations. Create rules for automating your workflows, easier data management and segmentation.
  • 17. Unlimited number of users Different permission levels Task assignment 28 Collaboration
  • 18. Knowledge base Outstanding customer support and account management help you focus on the important information for your business and get the best results. Included in all pricing plans at no charge. YouScan's fresh, friendly, and intuitive user interface requires a minimal learning curve. Available in light and dark mode. Customer support Friendly interface Instantly find answers to your questions using a self-serve online library of documentation that includes how-to guides and instructions. Customer experience
  • 19. Case study - L'Oréal L'Oréal wanted to improve the formula and communication for one of its top makeup products, so they decided to survey their customers. The goal was to learn which active ingredients are credible and which words the audience uses when discussing foundations in general. The "consumer glossary" created with the help of social media monitoring was later used for marketing communication. Challenges Limitations of traditional research methods (pressure on respondents and readymade answers); Getting access to a large scope of honest opinions shared by customers in a natural online environment; Difficulty in detecting the most commonly used words and phrases to create a "consumer glossary." Results Received feedback about new and updated products; Discovered words that customers used to praise the products; Adjusted customer communication strategy; Got valuable insights that were then used for further research; Conducted competitor analysis.
  • 20. Case study - Thera?u Thera?u, a GSK brand, launched an AI-powered interactive service called "The Flu Forecast". The main goals were to raise customer awareness of the virus's spread, increase product recognition as antiviral and anti-?u, and boost sales. Challenges Lack of data sources with up-to-date information of audience's discussions about actual cases of the flu; The complexity of setting up accurate search queries for social media data; Inability to use a unified approach to data processing due to significant differences in climate and population density in Eastern Europe. Results YouScan helped monitor the spread of the flu through public online posts and track the epidemic's dynamics and trends in a given location. More than 200 queries were created to conduct an accurate data search. The data found with YouScan was used to build the Flu Forecast model using social media conversations, weather forecasts, and top search queries in search engines. Theraflu experienced market growth that was 5 times faster, and gained a record index of a market share (34%).
  • 21. What Customers Say Chirag Kothari Director, Social Mindshare Over the last decade, I have got my hands dirty on more than ten social listening tools. But no one capitalizes on AI how YouScan does. It is the simplest, fastest social listening tool I have used till now. Its AI-driven insights, visualization, and ?lters are there to impress you like no other. A must tool, even if it’s a supplement to your existing tool. Martin Miliev Head of Social Media Intelligence Publicis YouScan offers excellent visual analytics and UX on top of rich content sourcebook We have picked YouScan because their tool is very user friendly, offers a wide range of ?lters and widgets to enhance the work of the data translators. The platform offers exhaustive coverage of various social media platforms too. However, the image analytics and logo recognition is where YouScan really shines. Last but not least, they also offer excellent customer support and willing to improve and upgrade their offering.
  • 22. Achieve your business goals with YouScan youscan.io Choose a reliable social media listening partner. ?