The document summarizes a youth entrepreneurship bootcamp hosted by SAP that taught approximately 20 at-risk teenagers entrepreneurial skills using SAP Scenes technology. Participants pitched new product concepts using SAP Scenes and gained real-world experience marketing testing in a local mall, helping to raise SAP's brand awareness among Singapore's youth and demonstrate how SAP technologies can be used by young entrepreneurs.
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Youth Entrepreneurhip Skills Bootcamp rev 2
1. Y E S
B O O T C A M P
S A P C S R A C T I V I T Y
S A S M I T O A D I B O W O
2. T H E E V E N T
Teaching teenagers
(approximately age 15)
entrepreneurial skills.
Approximately 20
participants present.
Some are at-risk youth.
SAP sponsors at-risk
children to attend these
bootcamps.
4. I M PA C T
SAP brand awareness in
Singapores youth
Spreading SAP Scenes as a
pitching tool
Introduced Lean Canvas to
future entrepreneurs
5. S A P S C E N E S
I N A C T I O N
Participants used SAP
Scenes in pitching their
product concepts.
Market testing was done in
Fusionopolis Atrium (mall)
on 10Jun16.
The general public saw that
even teenagers can use
SAP technologies (which is
Scenes).