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Social media is about people

Measuring the success of people using social accounts
Empty house syndrome




You wouldn't put out a
jack-o-lantern on
Halloween and then not
answer the door. That's
mean.
We need people to
answer the door at least
some times; we can't
always be home
The 8 point system




8 point scoring system to rate our social media
presence
Points awarded for:


Presence exists, graphics created, automated
feed , evidence of human life, consistently engaged
by human, evidence of listening, sharing by
audience, engagement by audience

Read this: How to evaluate your social media brand beyond the numbers
Twitter
Facebook
Twitter Chat Process

Read this: What we learned from running our Twitter chats
Topic selection and content creation
 It must happen at a specific date and time
 It requires a venue (in the case of Twitter, that's
your # hash tag)
 You must communicate the value of attendance
 You must set the agenda for what will happen
at the event (For example, how long will it be
and what questions will be answered?)
Youth innovators - Social media for business
People: Youve got personality!
There are different roles to be fulfilled during a
Twitter chat
Moderator  organizes the chat and drives the
main conversation
Experts  provides answers to the subject matter
questions
Guests  booked ahead and organically joining
the chat, both to contribute and ask questions
Youth innovators - Social media for business
Promotion: Internal battle cry
Make some noise
 Write tweets in advance and scheduled them
with a tool like TweetDeck
 Ask all involved stakeholders to promote the
chat as well
 Reach out to people who may be interested in
the subject matter
 Use a calendar invitation (Google, Outlook,
Facebook, etc.)
Youth innovators - Social media for business
Chat: Have a gameplan, audibles
The chat begins
 Lay down ground rules such as format of using
Q1, Q2 to ask the planned questions and A1, A2
to respond. Remind people to use the hash tag.
Embrace the chaos
 Moderator tries to respond to everyone involved
as much as possible
 Be flexible with flow of conversation, planned
questions
 Stay positive
Youth innovators - Social media for business
Recap and Report
Write a blog post recapping the chat
 Highlight what was learned
 Make participants feel like stars and embed
their tweets
Report to the stakeholders with measurements
 Use tracking and analytics tools to show reach,
impressions, influencers involved, other impact
values
 Whats your next topic?
Ad

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Youth innovators - Social media for business

  • 1. Social media is about people Measuring the success of people using social accounts
  • 2. Empty house syndrome You wouldn't put out a jack-o-lantern on Halloween and then not answer the door. That's mean. We need people to answer the door at least some times; we can't always be home
  • 3. The 8 point system 8 point scoring system to rate our social media presence Points awarded for: Presence exists, graphics created, automated feed , evidence of human life, consistently engaged by human, evidence of listening, sharing by audience, engagement by audience Read this: How to evaluate your social media brand beyond the numbers
  • 6. Twitter Chat Process Read this: What we learned from running our Twitter chats
  • 7. Topic selection and content creation It must happen at a specific date and time It requires a venue (in the case of Twitter, that's your # hash tag) You must communicate the value of attendance You must set the agenda for what will happen at the event (For example, how long will it be and what questions will be answered?)
  • 9. People: Youve got personality! There are different roles to be fulfilled during a Twitter chat Moderator organizes the chat and drives the main conversation Experts provides answers to the subject matter questions Guests booked ahead and organically joining the chat, both to contribute and ask questions
  • 11. Promotion: Internal battle cry Make some noise Write tweets in advance and scheduled them with a tool like TweetDeck Ask all involved stakeholders to promote the chat as well Reach out to people who may be interested in the subject matter Use a calendar invitation (Google, Outlook, Facebook, etc.)
  • 13. Chat: Have a gameplan, audibles The chat begins Lay down ground rules such as format of using Q1, Q2 to ask the planned questions and A1, A2 to respond. Remind people to use the hash tag. Embrace the chaos Moderator tries to respond to everyone involved as much as possible Be flexible with flow of conversation, planned questions Stay positive
  • 15. Recap and Report Write a blog post recapping the chat Highlight what was learned Make participants feel like stars and embed their tweets Report to the stakeholders with measurements Use tracking and analytics tools to show reach, impressions, influencers involved, other impact values Whats your next topic?