YouTube Social Media Storytelling
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This document discusses the importance and power of YouTube as a social storytelling and collaboration platform. It notes that YouTube reaches billions of people globally, allows for sharing of originally created videos, and acts as a platform for community building, communication, and collaboration. The document also provides best practices and strategies for creating an effective YouTube presence, including tips for video production, optimization, promotion, and measurement of results.
YouTube Social Media Storytelling
- 1. By Pat Ferdinandi, Video Strategist YouTube: The Social Storyteller
- 2. Why Do You CareAbout Video?Demographic ReachEducational SharingGlobal CollaborationGlobal Impact際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com2
- 3. What is YouTube?YouTube About Us: Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. Community Building Sense-driven Communicative CollaborativeConnectibilitySpreadableImage: YouTube.com3際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
- 4. Why Do You Care About YouTube? Eyeballs Access ResultsBarry Judge | ( BestBuyCMO on Twitter )Tony Robson | ( ayqueloco on Twitter ) Verizon Online MarketingMark Ivey | ( UCVoices on Twitter ) Editor of Sprint BlogJessica Gottlieb | ( JessicaGottlieb on Twitter ) Mommy BloggerBusy Mom | ( Busymom on Twitter ) Mommy Brain Reports | ( MommyBrain on Twitter )Tamar Weinberg | ( tamar on Twitter ) 4際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
- 5. Is Video Important?Exceeds 2 billion views a day24 Hours of Videos Uploaded Every MinuteAverage person spends 15 minutes a day on YouTube70% of YouTube videos come from outside the US5% of videos are watched via Mobile Devices際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com5
- 6. Is YouTube Important?Videos are 53 times more likely to be on the 1st page of Google results71% increase in online viewing time in 2010Videos raise the click-through rate in emails by 50%YouTube is the 2nd largest search engine際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com6
- 7. Where Are they Watching?Localized in 23 countries across 24 languagesOver 3 million people are sharing videos through socially connected sites like Twitter, Facebook, Myspace.Hundreds of Millions of YouTube videos are embeddedinto blogs and websites.An auto-share Tweet initiates ~7YouTube views46.2 hours of Videos Are Watched through Facebook per day際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com7
- 8. Why Videos Growth? Available Tools Available Talent Available Instruction Available Viewing際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com8
- 9. YouTube SWOTStrengths- HugeSecond largest search engine, Branded business channelsExcellent for posting your videos to use elsewhereWeaknesses-Low communityLow interactivity Opportunities- Good videos can go viralVideo is growingVideo is excellent for selling explaining and trainingThreats- Google owns itBlip.tv, Vimeo, UStream, Dailymotion, metacafe, brigthcoveUsers BandwidthAdvertising9際際滷 From Chris Kieff, 1GoodReason.com
- 10. vimeo際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com10
- 11. How To Make A Video Go Viral? Content Is Key Quality Is Queen Meta Data Is The Prince Squawking Add the Princess Touch11際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
- 12. Process MattersSocialMediaMechanicsSource: Video Playbook際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com12
- 13. Plan A Video Strategy Know Thyself Know Your Objective Know Your Message Know What Viral Videos Require: PassionEmotional ConnectionCurlys One ThingSource: Video Playbook際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com13
- 14. Prepare Yourself For Video Viral Videos Require: Speaking Imagery Dialog StructureDressSource: Video Playbook際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com14
- 15. Practice PracticePractice How does someone get to Carnegie Hall? Optional??? Viral Videos Require: Tone Lack of Filler Words MovementSource: Video Playbook際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com15
- 16. Presentation Environment Equipment Check Your Surroundings Plan on RetakesStage Lights, Camera, SoundSource: Video Playbook際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com16
- 17. Process A Story OPTIONAL Video Story Title 際際滷s Transitions Call Outs Images Logos MusicSource: Video Playbook際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com17
- 18. Post to YouTube Upload and they will come is ano-find strategy Meta Data: File Name Title Keywords Description Category PrivacyLocation Meta Data Matters On: Channel Playlists Videos Annotation CaptionsSource: Video Playbook際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com18
- 19. Promote PromotePromote Share on: Facebook Twitter際際滷Share (LinkedIn) Embed in: Blog Website Email Squawk About It OftenSocialOomphHootSuiteTweetDeck Embrace the Community Friends Subscribers CommentsSource: Video Playbook際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com19
- 20. Lab Time Creating a YouTube Channel Channel Customization Loading a VideoVideo Meta Data Video Annotations Creating a Playlist Playlist Meta Data Share and Promote際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com20
- 21. Step-By-Step Reference1. Sign into my YouTube channel2. Select Upload Video3. Find the video I wish to upload4. Add a title (with a keyword most searched for that applies to my video in the title). If this is a series, within 60 characters list: The series name: Episode # video title5. In the description area (5,000 characters):a. Begin with your web address in URL format (http://www.yourwebsite.com). Without the http://www. your website will NOT be clickable.b. Repeat your title c. Describe what the viewer will learn in your video using as many search terms that apply in the first 22 wordsd. For longer videos (more than 5 minutes), add video times (ie: 00:20). The times will automatically become a jump-to-link (hyperlink) to specific points in the video (like a table of contents)e. Repeat your titleSource: Video Playbook際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com21
- 22. Step-By-Step Reference(Continued)6. In the Tag section, add common search terms which apply to your video topic. a. Include your name in quotesb. Include your primary business function (accounting)c. If you do not know what tags are used, search for related videos and see what search terms they use and select what YouTube recommends if they applyd. Also use Google to identify tags. Begin a google search and see what comes down in Google recommended searches liste. If it doesnt pertain to youdont add it. Google will flag you as spam.7. Select the most appropriate category for your video. For example, select how to for your demonstration. I select educational for testimonials. Not the best fit, but it works.8. Add the date of your video was created or uploaded9. Add your location under YouTube locationespecially important for local business searches10. At this moment, make your video private (second option under broadcasting and sharing options) requiring a link to see your video until you go through the next YouTube set up process11. Save my YouTube videoSource: Video Playbook際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com22
- 23. Step-By-Step Reference(Part 2)1. Sign into my YouTube channel2. Double check all information was captured3. Select your thumbnail4. Save your changes5. Add annotations:a. Click to Subscribeb. Click to see other videos on channelc. Previous videosd. Next Videoe. Share6. Make your video PUBLIC7. Allow comments & voting8. Allow embedding9. Relink Twitter/Facebook10. Save my YouTube video11. PROMOTE Source: Video Playbook23際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
- 24. How Are You Doing? Keep the Conversation Going YouTube Insight Demographics (channel, playlist, video)Metrics: Time spent watching your video Number of comments Number of Likes Number of Views Number of shares and embeds Number of new subscribers (friends???) Number of new and appropriate Facebook friends, twitter followers, LinkedIn Connections Increased SALES24際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com
- 25. Whats Next? Think StyleThink SeriesThink ProductThink WebinarThink StreamingThink Vook際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com25
- 26. Lets Stay In TouchPat Ferdinandi, Video StrategistPO Box 638Montclair NJ 07042973-509-9427YouTube: sbdipat / testimonialcoachFacebook/LinkedIn: PatFerdinandiTwitter: ThoughtTrans / UTubeCoach際際滷s by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com26