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WORLD SUMMIT
AWARD
MOBILE CONTENT
PALESTINE CHALLENGE
www.wsa-palestine.org WSAPalestine WSAPalestine
Eng. Ashraf Al Astal
WSA Global Experts Board/Palestine
Representative

Introduction
This workshop is divided into 3 sections:
- Section 1: Background: World Summit Award Mobile Content
- Section 2: WSA Mobile – Competition Categories
- Section 3: Evaluation Criteria, National Nominations, and
International Competition.

Section 1
Background:
World Summit Award
Mobile Content

Background
One of the most remarkable
technology stories of the past decade
has been the spread of mobile
phones.
Mobile devices have become an
integral part of everyday life.

Background
[Source: Enders Analysis]

More than 6 billions
mobile subscriber
Background

Technology
Investment
in the Tech
Things
content and services
are becoming essentials in mobile
devices.
High
Penetration
of Mobile
Devices
Human
Capacity
Investment
for Quality
Stories
Content Gap
Background

Technology
Investment
in the Tech
Things
High
Penetration
of Mobile
Devices
Human
Capacity
Investment
for Quality
Stories
Content Gap
Background

High
Penetration
of Mobile
Devices
Background
New content
applications
and
innovative
content
is supplementing
into the strength
of the mobile
devices

World Summit Award -
Mobile Content
Global
Initiative

Mobile Content
Global
Initiative
Abu Dhabi 2015
Global Congress of World Summit Award Mobile

Mobile Content
Global
Initiative
Start with
National
Selection
International
Selection

Mobile Content
International
Selection
www.youthaward.org
Open until
15 June 2014

Mobile ContentWHERE IS WSA?
 Afghanistan  Albania  Algeria  Argentina  Armenia  Australia  Austria  Azerbaijan 
Bahrain  Bangladesh  Barbados  Belarus  Belgium  Benin  Bhutan  Bolivia  Bosnia-
Herzegovina  Brazil  Bulgaria  Burkina Faso  Burundi  Cameroon  Canada  Central
African Republic  Chad  Chile  China  Colombia  Côte d'Ivoire  Croatia  Cuba  Cyprus 
Czech Republic  Democratic People's Republic of Korea  Democratic Republic of the Congo 
Denmark  Djibouti  Dominican Republic  Ecuador  Egypt  El Salvador  Estonia  Ethiopia
 Finland  France  Gabon  Gambia  Georgia  Germany  Ghana  Greece  Guatemala 
Guinea  Haiti  Honduras  Hungary  Iceland  India  Indonesia  Ireland  Israel  Italy 
Japan  Jordan  Kazakhstan  Kenya  Latvia  Lebanon  Lithuania  Luxembourg  Malawi 
Malaysia  Mali  Malta  Mauritania  Mauritius  Mexico  Monaco  Mongolia  Morocco
 Mozambique  Nepal  Netherlands  New Zealand  Nicaragua  Niger  Nigeria  Norway
 Pakistan  Panama  Papua New Guinea  Paraguay  Peru  Philippines  Poland 
Portugal  Qatar  Republic of Korea  Romania  Russian Federation  Rwanda  Saint Lucia 
Samoa  Saudi Arabia  Senegal  Serbia and Montenegro  Singapore  Slovakia  Slovenia 
South Africa  Spain  Sri Lanka  Sudan  Swaziland  Sweden  Switzerland  Syrian Arab
Republic  Thailand  The Former Yugoslav Republic of Macedonia  Togo  Tunisia  Turkey 
Uganda  Ukraine  United Arab Emirates  United Kingdom  United Republic of Tanzania 
United States of America  Uruguay  Uzbekistan  Venezuela  Vietnam  Zambia  Zimbabwe

Mobile Content
Eng. Ashraf Al Astal
WSA Global Experts Board/Palestine
Representative
National Strategic
Partner

2010 2012 2014
Mobile Content

Section 2
WSA Mobile
Competition
Categories

m-Business & Commerce
m-Government & Participation
m-Learning & Education
m-Entertainment & Lifestyle
m-Tourism & Culture
m-Media & News
m-Environment & Health
m-Inclusion & Empowerment

Support and optimization of business processes
- creation of new business models in:
m-commerce,
business to business,
business to consumers
- supporting SMEs on the marketplace;
- using ICTs for buying and selling as well as servicing
customers and collaborating with business partners.

2012
Top
40

Delivering content rich solutions from
administrations to the public including individuals,
businesses and organizations
- significantly improve service depth and quality as
well as democratic processes;
- strengthening public policies, fostering efficiency of
information exchange, increasing transparency
- facilitating participation of citizens and public
services clients; using public access to data for
innovative products and services on a commercial or
non-commercial basis.

2010
Top
40

Serving the needs of learners to acquire knowledge
and skills for a complex and globalizing world;
transforming schools, universities and other
educational institutions through interactive,
personalized and distributed learning resources;
- addressing the learning needs of all and creating
active m-learning communities and solutions for
corporate training as well as lifelong learning;
- making science accessible to citizens; presenting
results of scientific projects as well as fostering global
collaboration in science.

2010
Top
40

Supplying digitized entertainment products and
services;
- entertaining the user in this world’s variety of
languages and its cultural diversity;
- interactive entertainment and the synergy between
analog and digital platforms.

2010
Top
40

m-Tourism & Culture
- Preserving and presenting cultural heritage in line
with the challenges of the future; demonstrating
valuable cultural assets clearly using state-of-the-art
technology.
- Enabling travelers to find attractions, to be informed
and enlightened, to enjoy safe travel and have access
to up-to-date travel information; enhancing
intermodal use of public transport, supporting
orientation in cities and countryside, allowing the
hotel industry to address customers, and providing
navigation-based content.

m-Tourism & Culture
2010
Top
40

m-Media & News
Using ICTs to report the news and present stories in an
interactive way, crowdsourcing new data and sharing
information, presenting the works of citizen journalism
using the web for text, picture and video reporting,
covering natural disasters, public campaigning,
multimedia news, mobile media aggregation and
search services; new forms of mobile video and m-&e-
TV, movies and current affairs..

m-Media & News
2010
Top
40

Using content and innovative applications to meet
the healthcare needs of citizens and patients
- supporting healthcare professionals and healthcare
providers, as well as the broader public and policy
makers;
- implementing client-centred models of healthcare
where stakeholders collaborate, utilizing ICTs to
manage health issues as well as the healthcare system;
addressing important issues of the environment and
supporting the “greening” of societies and economies
for sustainable ways of living.

2010
Top
40

Bringing least developed countries into the
knowledge society; reducing “digital divides” between
technology-empowered and technology-excluded
communities and groups such as rural areas and
women, senior citizens, disabled citizens and
children; empowering citizens and stakeholders in
public services.

2012
Top
40

Section 3
Evaluation Criteria,
National Nominations,
and International
Competition.

The evaluation criteria are tied to the concept of excellence in
content and creativity.
The notion of excellence includes the notion of innovation in
terms of applications.
The WSA-mobile is a content-focused award. It does not evaluate
the commercial success nor the organizational implementation
and use of products.
Evaluation Criteria:
For National and
International Contests

There are five criteria considered by the Jury.
1. Quality of content and comprehensiveness
2. Ease of use on the small screen: navigation and orientation
3. Quality of design: aesthetic value of graphics / music or sounds
4. Range of functionalities
5. Technical quality: performance, craftsmanship, stability
S - Strategic importance for the development of a quality Information
Society
A - Accessibility: cost effectiveness meeting the social and economic
needs of intended user groups (W3C)
Evaluation Criteria:
For National and
International Contests

Grand Jury
will be assembled August/September to select
Top 40

Top 40
Top 8

Benefits
The World Summit Award mobile offers to all its winners:
•Invitation to the WSA Global Congress in Abu Dhabi
(accommodation and meals provided; we will provide some
travel grants to NGOs, StartUps, ...)
•Possibility to pitch your project in front of an international
experts jury, giving direct feedback and input
•Present your solutions in the winners exhibition
•Workshops on how to turn your local app into a global success

Benefits
The World Summit Award mobile offers to all its winners:
•Knowledge Sharing with the world's most outstanding app
developers
•Contacts to potential sponsors and partners
•A video detailing your project success
•Access to the WSA network of experts and industry leaders in
over 170 countries.
•Long-term coverage via all our editorial channels like Blogs,
Articles, Success Stories, Twitter, Facebook

Global Congress Abu
Dhabi 2013

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