Using technology and social networks can help YPOs engage younger professionals, but there are barriers. Social networks create a lot of noise that can drown out organizations. YPOs should not abandon traditional methods, and need to be clear about their value proposition. They must act as good hosts on social networks and ensure their offerings are worth a person's time and attention.
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YPO Summit Talk
1. Using Web 2.0 and Technology to Build your YPO and Engage the Next Generation EVEN FURTHER! Sarah Intellagirl Robbins YPO Summit September 2008
9. 1 2 3 4 5 person bought an internet-able device people started blogs videos were posted to YouTube people signed up on a social network 500 words were added to wikipedia